Content Marketing Lead, Kernel AI

• Strong creative vision - knowing what it takes to create compelling content that cuts through the noise in B2B tech
• Deep understanding of the social-first content landscape, especially LinkedIn and video platforms
• Proven experience in multimedia content production with a track record of creating high-performing video and audio content
• You must be able to both create and manage content. This role is not for operational management alone
• Experience in B2B marketing campaigns and understanding how creative content drives business outcomes
• Exceptional storytelling skills to translate complex technical concepts into engaging content
• Ability to analyze content performance metrics and data to inform creative decisions and improve content strategy
• Worked in a startup environment before
• Proficiency with multimedia content production
• Strong collaboration skills with external stakeholders
• Experience in B2B content marketing
• A history of connecting content to ambitious commercial outcomes

Desirable

• We are looking for a Content Marketing Lead to report directly to our Founder and work closely with our Marketing Lead to own Kernel's creative content strategy and execution
• We need someone to build robust content pipelines that drive brand awareness and lead generation in the RevOps and AI deployment space
• We want someone who has a deep passion for creative storytelling and multimedia production, who also wants to contribute more broadly to building a rapidly growing startup
• As part of this role, you will: Be the engine for Kernel's brand, crafting content that resonates with target buyers whilst blending education and entertainment
• Work directly with the CEO on building a founder-led brand by creating content that builds authority on key subjects
• Bring technical expertise across multimedia content production. Primarily looking for a social-first video experience. Graphic design is a bonus
• Collaborate cross-functionally with leadership, product, and sales
• Manage a content calendar and contribute to new ideas to differentiate Kernel's positioning in the market
• Manage and develop a podcast series working with external stakeholders and Kernel’s leadership
• Hours - This will be an exciting but intense job. Kernel is growing extremely fast, and hours can be long. You might need to create content for both UK and US audiences across different time zones
• Content Creation & Production: You'll be responsible for driving Kernel's podcast series forward. Lead on planning, creative direction, recording, and editing of podcast episodes (both in-person and remote podcasts)
• Video Content Leadership: Film founder brand content. Work directly with the CEO and leadership to execute high-quality video content. Edit video content into different formats appropriate for multi-channel and full funnel marketing campaigns
• Brand Strategy Support: Support brand development and understand how content relates to commercial objectives. You'll own content performance metrics and iterate based on engagement and conversion data
• Content Calendar Management: You'll own our content calendar, ensuring consistent output across all channels while maintaining quality standards
• Cross-functional Collaboration: You'll work closely with Sales and Product teams to create content that supports the full customer journey, from awareness to conversion
• Content Distribution: You'll optimize content for different platforms (LinkedIn, Twitter, YouTube, etc.), understanding the nuances of each channel
• Brand Voice Development: You'll help establish and maintain Kernel's distinctive voice in the crowded AI and RevOps space