Creative Content Specialist, Kernel AI

• Strong creative vision - knowing what it takes to create compelling content that cuts through the noise in B2B tech
• Deep understanding of the social-first content landscape, especially LinkedIn and video platforms
• Proven experience in multimedia content production with a track record of creating high-performing video and audio content
• Experience in B2B marketing campaigns and understanding how creative content drives business outcomes
• Exceptional storytelling skills to translate complex technical concepts into engaging content
• Ability to analyze content performance metrics and data to inform creative decisions and improve content strategy
• Overall, we want someone who has a deep passion for creative storytelling and multimedia production, who also wants to contribute more broadly to building a rapidly growing startup
• Portfolio of video work
• Worked in a startup environment before
• Technical proficiency with multimedia content production
• 4+ years of experience with social media marketing
• Understanding of B2B marketing and LinkedIn marketing
• Ability to work independently
• Ability to collaborate with and manage external stakeholders

Desirable

• We are looking for our first Creative Content Executive to report directly to our Founder and work closely with our Marketing Lead to own Kernel's creative content strategy and execution
• Be the engine for Kernel's brand, crafting content that resonates with target buyers whilst blending education and entertainment
• Work directly with the CEO on building a founder-led brand by creating content that builds authority on key subjects
• Bring technical expertise across multimedia content production. Primarily looking for social-first video and animation experience. Graphic design is a bonus
• Collaborate cross-functionally with leadership, product, and sales
• Manage a content calendar and contribute to new ideas to differentiate Kernel's positioning in the market
• Manage and develop a podcast series working with external stakeholders and Kernel’s leadership
• We need someone to build robust content pipelines that drive brand awareness and lead generation in the RevOps and AI deployment space
• During peak content periods, this role will require flexibility across different content formats and marketing initiatives
• Content Creation & Production: You'll be responsible for driving Kernel's podcast series forward. Lead on planning, creative direction, recording and editing of podcast episodes (both in-person and remote podcasts)
• Video Content Leadership: Film founder brand content. Work directly with the CEO and leadership to execute high-quality video content. Edit video content into different formats appropriate for multi-channel and full funnel marketing campaigns
• Brand Strategy Support: Support brand development and understand how content relates to commercial objectives. You'll own content performance metrics and iterate based on engagement and conversion data
• Content Calendar Management: You'll own our content calendar, ensuring consistent output across all channels while maintaining quality standards
• Cross-functional Collaboration: You'll work closely with Sales and Product teams to create content that supports the full customer journey, from awareness to conversion
• Content Distribution: You'll optimize content for different platforms (LinkedIn, Twitter, YouTube, etc.) understanding the nuances of each channel
• Brand Voice Development: You'll help establish and maintain Kernel's distinctive voice in the crowded AI and RevOps space
• You'll report directly to our Marketing Lead and work closely with our founder and CEO
• Working with an early stage start-up to build strong positioning in a crowded market
• Building content in a business that values creativity, action and risk taking
• Reporting directly into the Head of Marketing
• Building and executing a social first content strategy