Marketing Manager, AtoB
$110-150k
+ Annual Bonus
More information about location
Payment infrastructure for the logistics industry
Be an early applicant
Payment infrastructure for the logistics industry
101-200 employees
Be an early applicant
$110-150k
+ Annual Bonus
More information about location
101-200 employees
Company mission
To facilitate fair, smooth, and quick capital movements within transportation and logistics industries by developing modern and transparent payment tools for drivers.
Role
Who you are
- The candidate should have a proven ability to manage GTM motions start-to-end, including building campaigns in HubSpot, building landing pages, writing compelling copy, creating content in Figma, using SQL to measure campaign performance, and of course working in conjunction in all of these with external partners
- 3-5 years of experience working with marketing operations, GTM, and partnership marketing
- Clear understanding of tools like HubSpot (to create emails, landing pages, and workflows), Webflow, Figma, Metabase/Dashtrics, and Google Sheets / Excel
- Intermediate proficiency with SQL (SQL proficiency not required, but will be expected to learn), marketing operations, and data analysis
- Expert copywriter with a clear ability to sell products through crafted messaging
What the job involves
- AtoB is looking for a driven and ambitious individual to fill the role of Marketing Manager on our growing marketing team
- This role will support and lead a variety of different business functions and initiatives, both internal and external
- This role will lead GTM motions with external partners, build campaigns to launch products, execute the campaigns, and measure and report their performance to stakeholders – the ideal candidate should be able to manage these tasks for 10+ different partners at the same time
- This role will at the same time also help manage the AtoB website, the AtoB lifecycle email campaigns, reporting across all marketing initiatives, design direction, and more
- Manage and lead GTM motions and campaigns for 10+ partners
- Create workflows, landing pages, emails, SMS messages, and design modules in HubSpot to be used in GTM motions
- Use data + analytics skills to analyze campaign performance, especially with SQL and Google Sheets / Excel
- Manage HubSpot design manager modules (familiarity with JavaScript, HTML, and CSS is not required, but preferred)
- Utilize Webflow to make updates, improvements, and assist in website redesign projects
- Support design direction for one pagers, landing pages, and other external facing materials
- Create proposals and slide decks to pitch
- Assist in the upkeep and improvement of AtoB’s lifecycle marketing campaigns
Our take
The complications of payments within the trucking and transportation industry are immense, with drivers and companies having to deal with fees, spending limits, and credit scores every day. Drivers must also frequently deal with the costs associated with repairs, insurance, and road tolls, and this can quickly become difficult to manage for both drivers and employers.
AtoB is setting out to change this. The company develops payment infrastructure for trucking and transportation industries, providing drivers with fuel cards that offer truck stop and gas station discounts, without service fees or credit score checks. In addition to these employee benefits, the company also provides fintech solutions for transportation employers to track their drivers' transactions, set spending limits, and gain insights into financial inefficiencies.
In recent years, there has been growing investment into digitising the transportation sector (especially focused on making financial practices more efficient). As a result, the market is becoming increasingly competitive, with companies like BasicBlock and CloudTrucks successfully attracting considerable investment. AtoB have also raised impressive funding, and will be focused on international expansion, starting with Canada and Mexico. Its partnership with Uber to provide fuel cards to its fleet is a major boost to the company's goal of becoming "the Stripe for transportation".
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Sep 2024
$65m
SERIES C
Aug 2022
$77.5m
SERIES B
Total funding: $165.7m
Company benefits
- Remote within US/Canada
- Unlimited PTO
- 401(k) matching
- Competitive equity
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Vignan Velivela
(Co-founder & CEO)Co-founder and CEO of Prajaloan from 2015 to 2017. Experience as Software Engineer for Cruise.
Harshita Arora
(Co-founder)Experience as Technical Consultant for Redwood City Ventures. Also founded Harshita Apps in 2017.
Tushar Misra
(Co-founder)Global Business Analyst and Regional Operations Manager for UberEATS India & South Asia and Central & South America from 2015 to 2018. Experience as Co-founder and CEO of Grido Inc.
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