Staff Product Designer, Birdie
£110-130k
+ £28.8K Equity
2-5 days a week in office
Birdie is an Index Ventures backed healthtech SaaS radically transforming the lives of older adults.
Open for applications
Birdie is an Index Ventures backed healthtech SaaS radically transforming the lives of older adults.
101-200 employees
Open for applications
£110-130k
+ £28.8K Equity
2-5 days a week in office
101-200 employees
Company mission
Birdie's vision is to unlock preventative, personalised & proactive home healthcare (using machine learning & AI) so that older adults can live longer, healthier lives in their own homes.
Role
Who you are
- You’ve been designing digital products for 7+ years and you have a strong track record as a senior IC
- You’ve owned complex problem spaces from ambiguous 0→1 work all the way through to polished, scalable delivery
- You’ve spent real time in a startup or scale-up, so you know what it feels like when priorities shift fast and you’re often the only designer in the room
- When you look at a screen, you also see the workflow it sits inside, the data flowing through it, and the person under pressure who has to use it at 7am
- You think in systems, not just screens
- You have sharp product judgment and you know when to lean on established patterns, when to challenge them, and how to make principled trade-offs
- Your craft bar is high across both UX and UI, with real care for clarity, usability, and visual polish
- You’re a genuine partner to Product and Engineering, not someone waiting for a brief
- You communicate persuasively enough to align stakeholders and articulate design rationale clearly
- And you make the people around you better, whether that’s through mentorship, critique, or simply setting the standard others follow
- It’d be a bonus if you’ve worked at a Series C or earlier SaaS startup, or have a background in healthtech, back-office or operational tooling. We’d also value hands-on experience designing AI-enabled or automation-heavy workflows, and familiarity with designing for non-technical users in high-stakes environments
- Imposter syndrome is real — and we don’t expect you to tick every box. If our mission excites you and you think you could make a difference here, we want to hear from you
What the job involves
- We’re evolving Birdie’s platform to be AI-first. We’re building intelligent systems that assist decision-making, automate coordination work, and surface insights directly within real care workflows
- This shift will shape the next generation of our product, and we need a designer who can help lead the way. If you’re excited about using AI to fundamentally reshape how care is delivered, this is the role for you
- This role sits within the Care Management squad, one of the most complex and consequential parts of our product. Care teams use this area to assess needs, build care plans, coordinate visits, and maintain quality of care across hundreds of providers
- You’ll own design for parts of this domain while also contributing to the broader AI-first direction across the platform
- Beyond your squad, you’ll raise the design bar across Birdie through critique, mentorship, and systems thinking that brings greater coherence to the whole product. You’ll partner closely with Product and Engineering to frame problems, shape solutions, and drive outcomes, contributing to product direction as much as craft
- Six months in, here’s what good looks like: You’ve helped define Birdie’s AI design direction and it’s actively shaping what we build. You’ve shipped meaningful improvements in Care Management. The design practice across the team is visibly stronger because of your influence
Salary benchmarks
Our take
Birdie offers in-home caregivers a suite of tools aimed at not only increasing their efficiency but ultimately improving the lives of those they provide care for. In the UK alone, nearly half a million individuals are on a waitlist for social care services, and nearly 50% of home care providers have reported that their care workers are seeking alternative jobs.
Birdie comes into play by helping care providers optimise their time and minimise the administrative and regulatory burdens placed upon them. It counts over 1200 care service providers in the UK, including Alina Homecare, Medacs Healthcare, and Care at Home Group amongst its client base, ultimately helping over 116,000 individuals receive the in-home care that they need.
The company is a registered B Corp due to its socially and environmentally responsible practices. These practices include the reduction of environmental footprint, fair worker compensation, and complete corporate/ financial transparency. It is now focusing on growing its solution and scaling its European presence, a market it entered in 2022. It has started signing partnerships with local care providers across the continent, and in 2026, it launched SmartPlans, an AI tool for client home care assessment recording.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jun 2022
$34.3m
SERIES B
May 2021
$11.5m
SERIES A
Total funding: $56.7m
Company benefits
- Gym membership and numerous other wellbeing budget/perks and discounts via Axa.
- Birdie is a remote friendly organisation. Hiring in the UK, Spain, Ireland, Germany or France. We organise regular in-person events and online socials to make sure you can meet up with peers. Our approach to flexibility is a mature one. We know some folks have families and commitments to maintaining physical and mental health, so you have the ability to manage your time around your personal commitments.
- At birdie, you'll have a yearly personal development budget to put towards books (e.g., free audible subscription), courses, training and conferences; as well as continuous coaching within the team and with external experts. It’s about having a clear understanding of what it takes to grow from A to B, so you can do your best work.
- The doors to our London and Berlin offices are always open! If you’re more of a work-from-home soul, we also organise in-person events and online socials to help you create those bonds that make work more fulfilling. These include quarterly and annual retreats.
- 33 days base holiday (25 days + 8 bank holidays), birthday off, and company closure between Christmas Eve and New Years.
- Highly favourable parental leave policy; once you have spent six consecutive months on our payroll, primary caregivers get 26 weeks and secondary caregivers are entitled to 12 weeks of parental leave, at 100% of your usual salary.
- Private health insurance with Axa that covers many physical and mental health costs.
- If you want to start cycling, birdie will buy a bike up-front and you can make a salary sacrifice to pay-off over the next 12-36 months.
- Birdie contributes to your pension
Company values
- We care: We care about our society, the people we work with and the ways in which we can impact millions of lives. We're committed to building a fantastic service for our users and our industry
- We succeed together: We want to bring everyone on our journey with us, going far beyond what is expected of us and our industry standard. We work to elevate each other, we trust each other, share everything and give continuous feedback
- We are brave & ambitious: We continuously challenge the status quo and open our arms to change. We make tough decisions and tackle problems headfirst. We are courageous enough to step outside our comfort zones because nothing is too big for us
- We love a little quirkiness: We believe in fun and hard work, giving us the tools to succeed and grow, while also creating an environment that celebrates humour, community spirit and idiosyncratic talents
- We strive for excellence: We’re obsessed with growth. In ourselves, our product, our teams and in our society. We recognise our strengths, share our work, take initiative, ask for help, improve ourselves and always reach higher than the day before
Company HQ
Holborn, London, UK
Articles
Leadership
Max Parmentier
(Co-Founder & CEO)Spent 3 years at McKinsey before joining The Global Fund to fight AIDS, Tuberculosis and Malaria as Senior Advisor to the CFO and later Head of Sourcing Strategy and Supply Chain. Entrepreneur in residence at Kamet prior to starting Birdie.
Rajiv Tanna
(Co-Founder & CPO)Spent 7 years in consulting and investment banking before joining WorldPay as Head of Corporate Customer Insights. Worked in senior product roles at Yieldify and ASOS before starting Birdie.
Abeed Mohamed
(Co-Founder & CSO)Previously worked as a consultant at BCG for 4 years, spending one of those years on secondment to Save the Children as a Market Insight Manager.
Diversity, Equity & Inclusion at Birdie
Sophie Anderson (Talent Acquisition Manager)
- birdie has a DEI team made up of volunteers from 6 chapters within the team to push educational sessions, policy updates and DEI best practices. This group has launched a number of Affinity groups, including a Parents and carers group and a Mental health group.
- In addition to this, in November 2021 birdie conducted a DEI specific company-wide survey with Fair HQ to isolate the areas we need to focus on improving, which lead to some great adjustments throughout the organisation.
- We currently partner with government programmes such as Kickstarter to offer internships to people who are struggling to enter the tech space.
- We also have an 'Off Gals' group dedicated solely to improving the experience for our female employees at Birdie.
- Finally, in November 2021 we updated our Parental leave policy to cover 26 weeks fully paid leave for primary care givers and 12 weeks full-paid for secondary caregivers.
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