Senior Product Marketing Manager, Tinder

• This is a perfect role for a hands-on, data driven, consumer tech marketer that has an intuitive understanding of how to balance brand, business, and UX needs to drive results
• 5-8 years+ of experience working in product marketing, leading full-funnel go-to-market strategies, preferably in consumer tech and mobile apps
• Experience working on brands with Global impact, and driving multi-regional marketing strategies
• Proven ability to to deliver well-branded, delightful consumer experiences and marketing strategies that drive business growth
• Passion for the consumer, able to advocate for consumer needs and develop consumer segmentation
• Excellent leadership, influencing and communication skills, with an ability to express high-level concepts efficiently and optimally to a wide range of audiences
• Highly collaborative and creative. Capable of leading cross-functional teams (especially product, marketing, and creative teams) to produce innovative solutions
• Fluency with key business and marketing analytics
• Experience partnering with Product, CRM, and Comms teams to deepen product understanding and retention among users
• Strong project management abilities to plan and execute complex cross-functional initiatives

Desirable

• We’re looking for a Senior Product Marketing Manager to lead Global product marketing strategy and execution for our Core product pillar. This includes products across member and revenue growth, such as our onboarding experiences and subscription offerings
• At the intersection of marketing, brand, and product, you’ll own go-to-market strategy for new product features, develop feature positioning & branding, and collaborate with global product, communications and regional marketing teams to drive app growth and feature adoption
• We’re looking for someone that can develop new processes and ways of working cross-functionally with marketing, product, comms, and insights to help us scale growth and elevate our in-app brand experience
• This highly cross-functional role will report into the Director of Product Marketing Core
• Lead Global go-to-market strategy to drive feature adoption across the core product
• Partner with Brand, Product, and Creative teams to develop product feature strategy, including naming, positioning, and messaging that will resonate with our audiences and differentiate our products in the market
• Collaborate with the CRM teams to develop and execute marketing strategies that drive feature adoption in app
• Position and package our trust and safety product line and features for the Tinder community with a Tinder brand lens to ensure it is differentiated and special
• Identify product opportunity areas backed by data and insights. Partner with product and consumer insights on the testing framework (positioning and concepting) to check hypotheses and analyze results. Prioritize features in terms of importance to the consumer
• Establish KPIs for all programs, create results forecasts, and track performance to ensure MarComms plans are delivering expected business outcomes: product adoption, retention, and user sentiment
• Create a consistent and compelling narrative across channels and product lines, maintaining strong messaging hierarchy and effective content strategy plans
• Draw on qualitative and quantitative insights to understand product adoption, usage, and retention across customer segments
• Recommend new product ideas and marketing strategies
• Advise on competitive analyses and consumer research efforts to understand key consumer segments and define opportunities
• Partner with the Product team to help prioritize product development based on consumer and market research
• Partner with regional teams to advise on local product marketing campaigns
• Support regional marketing teams by advocating for their product needs and requests
• Own internal communication of product marketing initiatives