Senior Director of Product Marketing, CrowdStrike
Exposure Management
$210-300k
+ variable/incentive compensation + equity
More information about location
AI-native cybersecurity platform
Open for applications
AI-native cybersecurity platform
1001+ employees
Open for applications
$210-300k
+ variable/incentive compensation + equity
More information about location
1001+ employees
Company mission
CrowdStrike is on a mission to stop breaches. Its purpose is to provide safety and security to some of the world’s largest, most influential companies and, by extension, the billions of people around the world who use their services.
Role
Who you are
- 15+ years of experience in security software, PMM, technical PMM, PM, cybersecurity, cloud, networking, and/or B2B SaaS
- Proven track record in leading teams of Directors, Sr. Managers, and individual contributors
- Deep domain expertise in IT management, endpoint management, security operations, vulnerability management, and risk/compliance products
- Bachelor’s degree in business/marketing; MBA from a top-tier program preferred
- Exceptional written communication and presentation skills
- Excellent interpersonal skills to interact across teams and partners
- Highly proactive, self-starter with the ability to manage multiple projects
- Passionate about cybersecurity and delivers with a high level of intensity under pressure
- Strong cross-team collaboration skills and comfort with high-visibility initiatives
- Ability to create clear, compelling messages and willingness to create external assets or internal deliverables
- Strong presentation skills to educate and inspire small and large audiences
Desirable
- High-tech, start-up, rapid growth and/or publicly traded company experience
- You’ve hired and developed teams in highly ambiguous environments
- Technical or software engineering background
- You lead by example, no task is above you, and you raise the bar
- Love our business. CrowdStrike is a leader in cybersecurity. We don't have a mission statement. We are on a mission to protect our customers from breaches. You must be genuinely committed to our mission and eager to learn the details of our business
What the job involves
- We are seeking a Sr. Director of Product Marketing to lead CrowdStrike's Exposure Management & Falcon for IT portfolio.
- This role spans all marketing functions: Product Marketing Management (PMM), demand generation, analyst relations (AR), public relations (PR), and digital marketing.
- We need you to have a comprehensive understanding of multiple domains across IT Operations and cybersecurity as well as strong knowledge of IT management, endpoint management, vulnerability management, risk/compliance, and security operations
- You will define strategy, set goals and priorities, and report weekly KPIs to drive business impact. As a leader in Exposure Management & IT Automation, we seek your passion and marketing expertise to strengthen our position further
- Specifically, you will spearhead the positioning, messaging, and go-to-market strategy for CrowdStrike's Exposure Management & IT Automation solutions.
- This strategic role involves leading a team of product and technical marketers (Directors, Sr. Managers, Sr. PMMs) and collaborating with leaders across the company to drive exceptional positioning and growth in highly competitive markets
- Messaging and Positioning: Develop sharp, bold, and differentiated messaging leveraging customer stories, product capabilities, and market trends
- Team Leadership: Lead and elevate a team of skilled marketers to create compelling messaging, content, and sales tools
- Business Growth: Drive awareness, adoption, and pipeline for Falcon Exposure Management, Falcon for IT, and related products
- Product Launch: Plan and launch new offerings, capabilities, and releases, managing cross-functional implementation
- Content Strategy: Lead a team to develop fresh content, including collateral, thought leadership assets, website content, videos, blogs, and more
- Sales Enablement: Collaborate with sales and alliances teams to ensure value proposition, assets, training, support structures, and incentive plans are in place
- Market and Competitive Intelligence: Be the expert on target buyers, market trends, and competitive offerings, using this knowledge to drive differentiation and influence planning
- Strategic Planning: Engage with cross-functional teams to design, plan, and execute go-to-market strategies that drive measurable results
- Executive Leadership: Collaborate with the executive team to develop long-term marketing strategies and product positioning
- Thought Leadership: Serve as an evangelist through blogging, social media, and speaking engagements
Application process
- Expected Close Date of Job Posting is:09-22-2024
Our take
Since CrowdStrike was founded by a trio of former McAfee executives in 2011, it’s grown into a thousands-strong, NASDAQ-listed company. With customers including Verizon, Deloitte, and Goldman Sachs, it’s considered one of the world’s top enterprise cybersecurity vendors along with the likes of Cisco, IBM, and Palo Alto Networks.
One of the reasons behind CrowdStrike's continued success is its ability to keep pace with the evolving tech market, for instance with its Generative AI security analyst that leverages recent developments in AI. Although not immune to the slowdown of the global economy, the company's modular design has given it the upper hand, allowing clients to consolidate their security spend with CrowdStrike instead of selecting packages from multiple vendors at a higher overall cost.
With long-term demand for cybersecurity products growing, and its reputation as strong as ever, CrowdStrike shows no signs of slowing down. It has partnered with Ignition Technology to double down on its UK presence, and continues to be a voice in the wider market through its "Falcon Fund" investment vehicle and position as a founding member of NIST's Artificial Intelligence Safety Institute Consortium (AISIC).
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jun 2018
$200m
SERIES E
Oct 2017
$25m
SERIES D
Total funding: $475.7m
Company benefits
- Competitive Employee Stock Purchase Plan
- Comprehensive Health Benefits
- Parental & Fertility Assistance
- Remote-first culture
- Health & Wellness Programs
- Professional Development
- Executive Coaching & Mentorship
- Offices with stocked kitchens when you need to fuel innovation and collaboration
- Competitive vacation and flexible working arrangements
- 401(k) Plan
Company values
- Automony
- Flexibility
- Trust
Company HQ
Heritage District, Sunnyvale, CA
Articles
Leadership
George Kurtz
(President & CEO)Founded security software company Foundstone in 1999, operating as CEO until McAfee's $90m acquisition in 2004. Spent the next seven years at McAfee in a number of executive roles including SVP of Enterprise and CTO.
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