Customer Marketing Manager, Resolver
Risk-intelligence software
Job no longer available
Risk-intelligence software
201-500 employees
Job no longer available
201-500 employees
Company mission
To create a digital world that is safe for everyone.
Role
Who you are
- 5+years' experience within marketing; B2B experience and SaaS preferred
- Proven track record of successful management of multi-channel campaigns that contribute to sales pipeline
- Ability to meet deadlines and self-manage workload
- Passion for marketing and driving business results
- Experience working with sales teams
- Exposure and working knowledge of Salesforce and marketing automation tools such as Salesforce, Outreach, or Marketo is an asset
- Excellent written and verbal communication skills with high energy and a positive attitude
- Ability to prioritize projects and thrive in a fast paced, multi-tasking environment
- Bachelor’s degree in Business, Marketing, Communications, or related field preferred
What the job involves
- Resolver is now permanently hybrid –that means, you can decide to work in office, remotely or a mix of both depending on your preference
- Resolver is looking for a Customer Marketing Manager to own and grow all customer marketing activities
- This is a role where you will work in partnership with sales, marketing and customer experience, to define and build customer marketing activities that increase back to base sales, as well as growing Resolver’s reputation as a customer-focused organization
- You will drive conversations across the company on programs that engage our current customer base most effectively; prioritizing the projects and programs with the biggest impact
- As a part of the Resolver team, your work will help transform risk management to risk intelligence so organizations can protect people and assets and deliver on their purpose
- We are ambitious in both our mission and our culture
- Marketing Programs (40%)
- Work with customer support, customer experience and customer success, identify customers who would be suitable partners in marketing programs; reviews, case studies, webinars
- Work with demand generation, develop programs with customers to better tell the story of the value Resolver brings to an organization
- Identify opportunities for customer meet-ups or industry ‘circles’ for our ICP groups; with a measurable approach and focus to increasing back to base expansion opportunities and attracting net new logos
- Act as point person for Resolver customer events and the annual user conference to build customer community; working with the events specialist on location/logistics; the product marketing team on content; the sales team on customer invites; the demand gen team on promotional elements
- Work with other divisions within Kroll to extend cross-company events to Resolver’s customer base
- Cross-Sell Programs (30%)
- Design reporting, dashboards and other visualizations to report to the business on cross-sell opportunities across current customers
- Proactively identify trends and business insights that improve results in regards to back-to-base opportunity generation, specifically across divisions
- Working with sales, identify list of prioritized target accounts for in-year cross-sell opportunities
- Develop a program for these top customers; identify the related contacts, deploy marketing campaigns to influence the target accounts into meetings and opportunities; manage cost per opportunity metrics and look for ways to improve over time
- Customer Communications (20%)
- Plan, create and work with the marketing operations team to deploy customer communications
- Oversee product launch communication plans for the back to base segment; when relevant, working with product marketing to develop webinars or content for the customer success sales team
- Working with customer experience, expand the usage of customer training programs to level-up usage of the product and drive increased advocacy from super-users; identify these super users from Pendo usage data and actively engage them into Resolver programs
- Build Resolver’s thought-leadership positioning in the market by sharing relevant case studies, content, industry webinars, etc. with the current customer base through an ongoing customer newsletter or other communication opportunities
- Strategy (10%)
- Leverage data to make short-and long-term decisions to optimize performance and prioritize activities that strengthen relationships with customers
- Regularly report to sales leadership and marketing leadership on the impact of customer marketing on back to base opportunity growth; volume of reviews, customer case study impact on win-rate/new logo opportunities, and how webinar panels featuring customer case studies contribute to new logo growth
Our take
Resolver, formerly Crisp, is a pre-eminent name in the now-crowded field of social media monitoring services. The company was founded with the objective of identifying internet-based threats to children, and has since evolved into a provider of wider digital marketing services for its clients through the use of sophisticated artificial intelligence tools and a growing team of analysts.
After an acquisition by U.S. risk giant Kroll in 2024, Resolver is looking to synergise its services with its new parent company. Combining AI technology and real-time alerts with Kroll’s risk advisory expertise should significantly expand the value of Kroll’s offerings.
Perhaps the biggest reason for Resolver's former iteration as Crisp's success to date is its roots in online harm-detection. For example, the reputation it has built through operating in environments where analysts simply cannot make mistakes has been crucial to winning the trust of over 1000 brands. Resolver must hope that under new ownership, that reputation will be furnished rather than diluted.
Steph
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (1 round)
Oct 2018
$25m
GROWTH EQUITY VC
Total funding: $25m
Company benefits
- 33 days holiday including Bank Holidays
- Critical Illness
- Life Insurance Cover
- Healthcare Cash Plan
- An attractive pension
- Cycle to Work Scheme and Commuter Loans to help your journey to work
- Employees perks with freebies, discounts, rewards and more
- Free yoga classes twice a week
- Subsidised gym membership
Company HQ
Leeds City Centre, Leeds, UK
Leadership
Adam Hildreth
(Founder)Prior to founding Crisp in 2005, they were Managing Director of Dubit.
Salary benchmarks
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