Vice President of Marketing, Yottaa
Cloud platform for eCommerce acceleration
Be an early applicant
Cloud platform for eCommerce acceleration
21-100 employees
Be an early applicant
21-100 employees
Company mission
To help eCommerce brands improve shopper experience and increase conversions through websites that load fast and offer engaging functionality.
Role
Who you are
- The ideal candidate will have a proven track record of driving marketing success within SaaS businesses, scaling from $15M to $75M+, and developing high-impact teams and campaigns
- Experience: 10+ years in marketing, with prior senior leadership or Head-of-Marketing experience, ideally within a scaling SaaS business ($15M-$30M to $75M+)
- Campaign Expertise: Proven success in orchestrating full-funnel marketing campaigns, with measurable outcomes in pipeline and bookings
- Messaging Acumen: Expertise in developing compelling messaging, including category creation and campaign theme development
- Revenue Focus: Strong understanding of marketing’s role in driving bookings and ability to articulate strategies for lead and pipeline management
- Leadership: Experience in building, managing, and mentoring diverse teams, including BDRs, demand generation, and product marketing professionals
- Analytical Skills: Ability to track and report on key performance metrics, demonstrating ROI and identifying opportunities for optimization
- Communications: Exceptional written, verbal, and presentation skills; experienced in representing the company with external stakeholders
- BDR Management: Demonstrated success in creating and scaling inbound and outbound BDR processes
What the job involves
- We are seeking a visionary and results-driven VP of Marketing to lead our marketing strategy and execution
- This individual will be instrumental in scaling Yottaa during the early days of our transformative journey toward $75M+ in revenue
- Define and implement a comprehensive marketing strategy to penetrate more of Yottaa’s Total Addressable Market
- Own the marketing organization's contribution to pipeline, bookings, and overall business growth goals
- Partner with the executive team to refine Yottaa’s positioning and messaging in order to become the clear leader in Unified Commerce Orchestration
- Serve as a thought leader and public advocate for Yottaa's brand and solutions, engaging with customers, partners and press
- Develop and execute integrated, full-funnel marketing campaigns to drive awareness, demand, and conversion, measured against pipeline and bookings targets
- Leverage data to track performance, optimize campaign spend, and measure ROI
- Lead external communications including public relations (PR), analyst relations (AR), and brand messaging
- Establish and amplify Yottaa’s unique point of view and differentiation in the marketplace
- Implement robust marketing operations and lead management processes, with clear accountability for marketing’s contribution to the sales funnel and bookings targets
- Drive alignment between product, marketing and sales to ensure a seamless handoff and maximize pipeline-to-revenue conversion
- Build and lead a high-performing marketing team, encompassing creative, demand generation and marketing operations
- Mentor team members to grow their skills and effectiveness in a collaborative and dynamic environment
Our take
Leading cloud platform, Yottaa, enables brands to optimize the performance and conversion improvement of brands’ websites by accelerating and securing their eCommerce site, empowering them to deliver superior customer experiences. By providing online brands with a comprehensive analysis of all services and technologies on their site, brands gain deeper visibility and control and have the ability to improve overall site performance by up to 60% and online page conversion by up to 20%.
Yottaa has helped accelerate and optimize the loading of 3rd party eCommerce technologies, high-resolution images, and other website elements to a range of leading brands, such as Hallmark, JoAnne Fabrics, Samsonite, Lands’ End, Lenovo, and more. The company has invested in the development of new products, such as BRAND CTRL, Cache experience and a dynamic, searchable web version of its technology index, while still remaining dedicated to optimizing its flagship services.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jul 2013
$16m
SERIES C
May 2012
$9m
SERIES B
Total funding: $29m
Company values
- Customer First - We are passionate about driving real value for our customers
- One Team - We work together as one team to achieve more for our customers and ensure every team member of out team is successful
- Achieve - We work hard to tackle challenging problems everyday
- Move Fast - We are constantly evolving as a company to bring innovation to our customers
- Own It - We're a small and scrappy company. Our employees take initiative and dive into projects that energize them regardless of job titles
Company HQ
Piety Corner Historic District, Waltham, MA
Articles
Leadership
Robert Buffone
(CTO)Former Chief Architect at Nexaweb Technologies. Previously worked at Trakus as a Senior Applications Architect and Principal Software Engineer.
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