Marketing Operations Manager, Cyera

• 3–5+ years of experience in Marketing Operations, Marketing Automation, or a related marketing technology role, preferably in B2B SaaS
• 3+ years of hands-on Marketo experience, including program builds, smart campaigns, tokens, forms, operational programs, and templates
• Strong working knowledge of Salesforce CRM and the relationship between Leads, Contacts, Campaigns, Campaign Members, and Opportunities
• Experience troubleshooting Marketo-Salesforce sync issues and marketing automation workflows
• Experience building audience segmentation using smart lists, lifecycle stages, personas, geography, and behavioral data
• Familiarity with lead scoring, lead lifecycle management, lead routing, and campaign attribution concepts
• Working knowledge of email compliance regulations including GDPR, CAN-SPAM, CCPA, and opt-out management
• Exceptional attention to detail with a disciplined approach to campaign QA and operational excellence
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously
• Excellent written and verbal communication skills with experience collaborating across Marketing, Sales, and Revenue Operations
• Experience documenting processes and developing scalable operational best practices

Desirable

• As a Marketing Operations Manager, you'll play a key role in executing and optimizing the systems that power Cyera's marketing engine.
• You'll partner closely with Marketing, Revenue Operations, Sales, and cross-functional stakeholders to build and support campaigns, maintain data integrity, and improve the processes that drive pipeline growth
• This is a hands-on role for someone who enjoys building in Marketo, solving operational challenges, and finding opportunities to automate manual processes.
• You'll own the execution of marketing programs while helping improve the scalability, efficiency, and effectiveness of our marketing operations
• Build, QA, and launch Marketo programs across multiple campaign types, including demand generation, nurture, webinars, content syndication, field events, virtual events, paid media, and lifecycle campaigns
• Configure and maintain scalable program templates, tokens, operational programs, and smart campaign logic
• Clone and customize recurring campaign programs while maintaining consistency and operational standards
• Perform comprehensive pre-launch QA including sample sends, token validation, link testing, form validation, scoring triggers, suppression logic, and campaign flow testing
• Monitor active campaigns for deliverability, processing errors, sync issues, and overall campaign health
• Maintain Marketo program organization, naming conventions, folder structure, and operational documentation
• Build and manage smart lists and static lists using persona, lifecycle stage, account attributes, geography, engagement, and behavioral data
• Partner with the Email Marketing team to support audience segmentation, list management, and campaign execution
• Manage suppression lists and ensure compliance with GDPR, CAN-SPAM, CCPA, and company privacy policies
• Support database hygiene initiatives including deduplication, normalization, and data quality improvements
• Assist in maintaining lead scoring, lifecycle, and routing programs while identifying opportunities for ongoing optimization
• Create and maintain Marketo forms for landing pages, gated content, demo requests, webinars, and event registration
• Support Splash event pages and ensure all landing pages and registration experiences are fully tested prior to launch
• Troubleshoot Marketo-Salesforce sync issues and partner with Revenue Operations to resolve data discrepancies
• Assist with user support, troubleshooting, and day-to-day marketing operations requests
• Partner with the Marketing Operations team on platform enhancements, governance, and operational best practices
• Support campaign performance reporting and operational analytics
• Identify opportunities to improve workflows through automation, process optimization, and operational efficiencies
• Document processes, playbooks, and campaign standards to improve consistency across the Marketing organization
• Evaluate and leverage AI-powered tools and automation opportunities to improve campaign execution, reporting, and team productivity
• Stay current on marketing operations best practices, emerging technologies, and platform capabilities
• By the end of your first three months, you'll be well on your way to becoming a trusted partner to the Marketing and Revenue teams. Success in this role means you've built confidence in our systems, established strong cross-functional relationships, and are contributing to the execution and optimization of our marketing programs
• You'll be successful if you have;
• Developed a strong understanding of Cyera's marketing technology stack, campaign processes, and lead lifecycle
• Independently built, QA'd, and launched Marketo programs across multiple campaign types with minimal oversight
• Become proficient in our Marketo-Salesforce integration and confidently troubleshoot common sync and operational issues
• Established yourself as a trusted partner to Demand Generation, Field Marketing, Revenue Operations, and the broader Marketing team
• Consistently delivered high-quality campaign execution through thorough QA, attention to detail, and operational excellence
• Identified and implemented at least one meaningful process improvement or automation that increased team efficiency or improved campaign execution
• Contributed to maintaining a healthy marketing database through proactive data hygiene and operational best practices
• Helped improve campaign reporting, documentation, or operational processes to support a more scalable marketing organization
• Demonstrated curiosity by learning our business, embracing new technologies—including AI-powered solutions—and continuously looking for ways to improve how we work