Director of User Research, Webflow
$189.9-356.4k
US salary range varies depending on location. Canada: $245,700 - $356,400 CAD. Plus bonus and equity
More information about location
No-code web design and hosting platform
Be an early applicant
No-code web design and hosting platform
1001+ employees
Be an early applicant
$189.9-356.4k
US salary range varies depending on location. Canada: $245,700 - $356,400 CAD. Plus bonus and equity
More information about location
1001+ employees
Company mission
To give creative designers the tools they need to create powerful and beautiful websites, all without having to code.
Role
Who you are
- Have 10+ years of experience in user research or related fields, including 3–5 years in leadership roles where you've scaled teams and delivered measurable business impact
- Demonstrate a track record of impact on complex, technical products through an extensive research portfolio and influence on high-stakes decisions
- Bring hands-on experience with a wide range of methodologies and a strong grasp of when to apply qualitative, quantitative, or mixed methods to drive impactful insights
- Navigate ambiguity and fast-paced environments with ease, influencing stakeholders across Product, Engineering, Design, Marketing, and beyond
- Operate seamlessly at both the strategic and tactical levels, setting vision while diving deep into critical research when needed
- Communicate clearly and persuasively, with the ability to present research strategy and insights at all levels of the organization
- Thrive in remote, cross-functional collaboration, bringing others along through curiosity, empathy, and clarity
- Partner effectively with data science and analytics peers to align on problem spaces, triangulate findings, and strengthen product and business decisions
- Foster a culture of quality, inclusion, and user-centeredness while building and leading high-performing research teams
What the job involves
- Reporting to the Vice President of Data & Insights
- Define and lead the vision, strategy, and roadmap for the User Research function. Anticipate strategic and scaling challenges through long-term planning and strong execution
- Own and drive research objectives in alignment with company goals. Lead high-impact initiatives that uncover user needs and inform the product roadmap and strategy
- Build and mentor a high-performing team of researchers. Foster growth, psychological safety, and connection, while improving processes and scaling the team through thoughtful hiring
- Lead rigorous, mixed-method research that delivers actionable, easy-to-understand insights. Drive alignment across Product, Design, and business stakeholders
- Integrate qualitative and quantitative insights in close collaboration with the Data & Insights team, crafting clear narratives that inform strategy and decision-making
- Stay at the forefront of AI, content, and web development trends. Champion the responsible use of emerging methodologies, including AI, to enhance research workflows and insight generation
- Establish scalable, ethical, and efficient research operations. Introduce frameworks and best practices to guide prioritization, quality, and impact
- Identify and explore new markets and unmet user needs through proactive, strategic research
- Partner cross-functionally with leaders across Product, Design, Engineering, Marketing, Data, and more to embed research throughout the product lifecycle, shape company priorities, and foster a culture of customer obsession and curiosity
- In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
Our take
No-code development systems allow users to create and publish the kind of output that was once only possible with the help of a team of developers. Webflow is one such platform that allows non-developers to create professional websites without knowing any code. It joins others such as Pantheon, Weebly, Squarespace, and Wix in a hotly-contested low-code development market. While competition is high, so too is demand, with low-code platforms accounting for more than 65% of application development activity in 2024.
The popularity of platforms such as Webflow is perhaps not surprising, as low-code development is usually cheaper for companies to implement and reduces time to market. Webflow has been used by over 3.5 million designers and teams to create sites for companies including enterprise brands such as Dell, Rakuten, UpWork, and Petal. It raised a large amount of funding in a Series C round in 2022. This is being used to further develop its platform, with a longer-term goal of pivoting to providing a no-code tool not only for websites, but software development as well.
Steph
Company Specialist at Welcome to the Jungle
Insights
34% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $334.9m
Company benefits
- 100% insurance coverage
- 401K and financial planning
- Paid time off
- Annual retreat and offsites
- 10% time - Take up to 4 hours per week to focus on building skills, working on projects, or learning new Webflow-related things outside of your daily to-do’s.
- Commuter benefits
- Vacation bonus
- Office setup budget
- Health and wellness stipend
- Remote work reimbursements
- Continued education coverage
- Choose your own adventure
- Webflow subscription discount
Company HQ
SoMa, San Francisco, CA
Leadership
Vlad Magdalin
(Co-founder & CEO)Having studied Computer Science at California Polytechnic, Vlad worked as a Web Associates Systems Engineer for 3 years before co-founding Chatterfox.com, where he spent 4 yeas. He left his Software Engineer position at Intuit in August 2012 to co-found Webflow the following month, and has been CEO since.
Sergie Magdalin
(Co-founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Bryant Chou
(Co-founder)Previously a Senior Software Engineer at Intuit and CTO at Vungle. He was also the founding CTO at Webflow.
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