Senior Lead Product Marketing Manager, Pinterest
Programmatic & Third-Party Partnerships
$151.6-312.2k
+ Equity
More information about location
Visual bookmarking tool for saving & discovering creative ideas
Be an early applicant
Visual bookmarking tool for saving & discovering creative ideas
1001+ employees
Be an early applicant
$151.6-312.2k
+ Equity
More information about location
1001+ employees
Company mission
To bring everyone the inspiration to create a life they love.
Role
Who you are
- 10+ years of total experience in brand or performance advertising with at a fast growing tech company
- Bachelor’s degree in Marketing, a related field or equivalent experience
- Deep subject matter expertise of ad tech ecosystem and programmatic advertising
- Direct experience driving programmatic growth through third party partners, specifically: Demand Side Platforms (DPSs), Supply Side Platforms (SSPs), Ad Exchanges, Marketing Agencies
- Deep understanding of buyside and sellside monetization strategies
- Ability to distill down market opportunities and insights for the purpose of defining both commercial and go-to-market programs
- Sharp eye for detail and proven project management and operational skills
- Keen ability to translate complexity into simple, clear communication and approach
- Excellent collaboration and influencing skills to create trusted partnerships, lead executive conversations, and align senior stakeholders behind goals
- A passion for Pinterest!
What the job involves
- As a Senior Lead Product Marketing Manager, Programmatic and Third-Party Demand, you will play a pivotal role in driving the success of our programmatic ad products through strategic planning, market analysis, and effective go-to-market strategies.
- You will partner closely with product leadership to set the vision, strategy, and roadmap for our third party ads solutions and ensure future investment in solutions are positioned effectively and successfully in the market
- Shape our product direction through market analysis, research and close collaboration with our Product, Engineering, and Design teams
- Assess the capabilities and value proposition of our programmatic ad products through strategic, qualitative, and quantitative analysis
- Serve as an advocate and represent the voice of customers; ensure broad awareness of and empathy for customer pain points internally
- Drive cross-functional alignment throughout the go-to-market process, tracking success metrics accordingly
- Define the messaging, positioning, and launch plan for new advertising products
- Use data and insights to drive adoption of strategic priorities and influence our overall monetization strategy and growth initiatives
- Educate and inspire internal and external teams on Pinterest’s solutions for advertisers and partners alike
- Develop market understanding to build business requirements for new products
- Building cross-functional relationships with Product, Engineering, Business Development, as well as Sales, Marketing, Communications, PR, Legal, and Pinterest Executive Team
- Develop and execute programs that drive programmatic revenue and product adoption through third-party partnerships with a wide variety of ecosystem players (e.g. advertisers, marketing agencies, Demand Side Platforms, Supply Side Platforms, Retail Media Networks)
- Define company-wide go to market strategy for programmatic solutions across auction, programmatic direct deals, and direct integrations, ensuring the right market positioning, commercial models, product roadmap, and partner marketing opportunities are in place to accelerate growth
Our take
Inspiration and ideas can pop into your head at any time, and with the growth of social media and networking, sharing these interests and gaining exposure has never been easier. Pinterest exists to display these moments visually, as a kind of digital pinboard allowing users to save and share digital images which have inspired them.
Pinterest's emphasis on visual discovery has differentiated it from competitors and created a more positive and fulfilling experience for its users. Pinterest in many ways provides a respite from the ceaseless negativity that plagues social media such as Facebook and Twitter, and this is perhaps responsible for its userbase expanding to 450 million users in 2022, driven by uptake mostly outside of North America.
Pinterest has not been immune to woes affecting the global tech sector and made about 5% of its workforce redundant at the end of 2022 and the start of 2023. Having restructured to face a challenging climate, it is well-positioned to resume its growth, which has increased consistently year on year. Its immediate goals are to continue to grow its user base and expand the uptake of its short video product, which it aims to monetize.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company HQ
SoMa, San Francisco, CA
Leadership
Ben Silbermann
(CEO)Worked as a Product Specialist at Google for 2 years before leaving to work on his own apps, which led to founding Pinterest
Salary benchmarks
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