Marketing Operations Manager, Clio

• You are a seasoned and accomplished marketing operations professional with a unique blend of technical expertise and strategic vision
• You thrive in fast-paced environments and excel at leveraging data to optimize critical marketing programs, including lead scoring, attribution, and lifecycle management
• 7+ years of proficient experience with marketing automation platforms (Marketo, Eloqua, Salesforce Marketing Cloud, Hubspot)
• 7+ years of proficient experience with a CRM (Salesforce, Microsoft Dynamics, Hubspot)
• Proficient in data segmentation and reporting using BI tools and Excel
• Flexibility and adaptable in a fast paced and dynamic environment
• Proficiency in of HTML and CSS
• Excellent communication and project management skills
• Marketo Admin Certified
• Salesforce Admin Certified

Desirable

• The Marketing Operations team is a center of operational excellence on Clio’s marketing team
• This centralized function oversees campaign operations, database and segmentation management, reporting and insights, email marketing, go-to-market and lead funnel infrastructure, process engineering and tech stack management
• We build best in class campaigns, processes, and automations that empower a high performing marketing team
• This individual contributor role reports to the Senior Manager, Marketing Operations and collaborates closely with the RevOps, SalesOps, BizOps, and Marketing teams to deliver cross-functional initiatives
• This role will drive meaningful business impact through efficiencies, optimizations, and innovation
• As a proactive leader, you take ownership of the end-to-end marketing operations process, consistently driving improvements that align teams with overarching business objectives
• Leveraging extensive experience in platforms like Marketo and Salesforce, you lead cross-functional initiatives that enhance efficiency, deliver measurable results, and foster a culture of innovation, collaboration, and agility
• Procure, implement, and optimize technology and automations for Clio’s global marketing team, and manage vendor relationships
• Identify and troubleshoot errors, optimize syncs, and monitor marketing system performance to ensure smooth operations
• Use AI to build and optimize automations and processes to increase efficiency and impact at a global scale
• Translate project requirements into technical specifications and propose innovative solutions
• Support the MarOps team on lead funnel management, marketing definitions, routing, and lead infrastructure
• Administer and optimize marketing attribution technology, ensuring accurate tracking and reporting across all marketing channels and activities
• Leverage data, analytics, and AI to measure campaign performance, track key metrics, and identify opportunities for optimization across the marketing funnel
• Collaborate cross-functionally with Data Insights, RevOps, IT, and other teams to integrate data, align on a single source of truth, build data pipelines and frameworks, and implement data governance practices to ensure accuracy across marketing systems
• Optimize processes and automations for data compliance, hygiene, and duplication
• Scope, define, and organize work for the MarOps team by managing sprints
• Collaborate with the marketing team to define strategy and roadmaps, enabling them on new automations, processes, and technologies
• Support the MarOps team on ongoing execution needs of the business, including building nurture programs, campaigns, webinars, events, emails, landing pages, etc
• Develop training and process documentation; audit technologies to ensure continuous improvement
• Own strategic and foundational projects and support the Senior Marketing Operations Manager and MarOps team on their projects as needed
• Mentor junior MarOps team members in automation, technology, and industry trends