CRM Marketing Lead, Flex
$125-145k
+ Company equity
More information about location
3 days a week in office
Flexible rent payment application
Posted today
Flexible rent payment application
501-1000 employees
Posted today
$125-145k
+ Company equity
More information about location
3 days a week in office
501-1000 employees
Company mission
Flex's mission is to empower as many renters as possible with flexibility over their most significant recurring expense.
Role
Who you are
- We are looking for a data-driven CRM marketer with experience optimizing transactional communications who thrives in a high-execution, fast-paced environment
- You are a strong cross-functional collaborator and are comfortable balancing strategic planning with hands-on execution
- If you are highly organized, action-oriented, and passionate about creating seamless customer experiences, this role is for you
- 4-5 years of experience in CRM or lifecycle marketing preferably in a highly regulated industry like FinTech or HealthTech
- Proven experience managing campaigns across multiple channels (email, sms, push), from creative development to execution, with a strong focus on A/B testing and continuous optimization
- Demonstrated ability to lead projects, manage timelines and communicate results to peers and management
- Strong analytical skills - ability to interpret key business questions and work closely with analytics teams to answer them, while also being able to report performance and insights
- Ability to thrive in complex environments that require close collaboration with cross functional teams (e.g. product, analytics, strategy, design, etc.)
- Must be a strong executor and able to move projects forward independently
What the job involves
- As a Lead, CRM Marketer at Flex, you will play a critical role in driving business growth by overseeing transactional communications with our customers, ensuring a seamless experience using Flex
- You will own and optimize product-led messaging within the customer lifecycle (e.g. , payment confirmations, reminders, status updates), and multi-channel campaigns (email, push, SMS) to ensure customers understand and can successfully use Flex
- You will oversee a high volume of unique campaigns across segmented user journeys to drive engagement, enhance customer satisfaction, and improve retention
- You’ll collaborate closely with Product, Marketing, Strategy, Compliance, and Customer Support to align messaging with product updates and customer needs while ensuring regulatory compliance
- Maintain and optimize transactional communications to create a seamless customer experience between the product and owned channels
- Own E2E development of communications including strategy, messaging, campaign development and automation
- Track and analyze campaign performance to identify opportunities for improving customer engagement, retention, and overall communication strategy
- Collaborate with Product, Marketing, and Compliance to support new product launches, regulatory compliance, and enhancements to the customer experience
- Execute real-time communications to support critical incident resolution during the rent cycle, with occasional on-call support during nights and weekends as needed
Our take
Many people struggle to pay their rent every month, with a variety of bills hitting their bank accounts simultaneously. Whilst many of these people earn enough money to cover their bills, the inflexible nature of monthly bills can make the all-in-one payment a harder obstacle.
Flex provides a mobile application for the flexible payment of rent, allowing users to pay their landlords through flexible payment plans, reschedule payments when necessary, and protect their funds through Overdraft Protection. The company achieves this by partnering with estate agents and paying their resident's bills upfront, taking on the challenges that landlords would normally have due to late payments.
Flex has experienced extremely rapid growth since its founding which has caused some issues, as it struggled to keep up with the surge in new customers. Having made improvements to its product and scaled its customer service team, it is set to continue providing a service that has come to be highly valued by both tenants and landlords.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2022
$160m
SERIES C
Apr 2021
$46.6m
SERIES B
Total funding: $225.1m
Company benefits
- 100% company-paid medical, dental, and vision
- 401(k) + company stock options
- Unlimited paid time off + company paid holidays
- Parental leave + IVF and adoption support
- Flex Cares Program: Non-profit company match + pet adoption coverage
- Pet Insurance
- Free Flex subscription
Company HQ
Midtown Manhattan, New York, NY
Leadership
Shragie Lichtenstein
(CEO)Experience working in venture capital investments for Point72 and TVC. Also co-founded Boundless Reality.
YeTong Shao
(CPO)Experience as Data Science Researcher. Also co-founded Boundless Reality.
Salary benchmarks
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