Marketing Specialist, SharkNinja
Ninja
$51.2-95.5k
+ ESPP
3 days a week in office (Needham, MA)
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
$51.2-95.5k
+ ESPP
3 days a week in office (Needham, MA)
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- Strong communication skills and ability to make effective presentations to all levels of management
- Ability to manage several projects in parallel, navigating a complex cross-functional matrix
- Attention to detail- being able to coordinate all details to ensure accuracy and consistency across all consumer facing materials
- Influencing, conflict resolution, and creative problem solving
- Highly analytical - comfortable mining and analyzing data and drawing conclusions
- Advanced PowerPoint and Excel skills
- Ability to operate with speed in a fast-paced, iterative environment
- Project management and ability to prioritize multiple projects at once
- Biased toward action
- Minimum of 0-3 years prior Marketing experience with Branding, and/or Category Management experience preferred
- CPG experience preferred
- Prior experience leveraging consumer insights to develop effective marketing programs and campaigns
- Bachelor’s degree (preferably in marketing) or equivalent experience required
What the job involves
- The Marketing Specialist at Ninja will support the Brand Manager in leading execution of marketing strategies and support the development of brand strategy, category assortment and marketing plans to drive program success and high rate of sales
- Working with the Product Development, Creative Services and Marketing Services teams, support and drive the execution of brand building communication strategies and go-to-market plans
- Partnering with Category Management, Sales/Retail Marketing, and Product Development to lead category assortment development and validation
- Support development of creative briefs and facilitate creative reviews
- Manage creative development processes (i.e., timeline, approvals, protocols)
- Support Brand Manager in execution of all marketing launch assets including storyboards, lifestyle photography, recipe books, packaging, in-store merchandising, Amazon A+ content, and more
- Participate on a cross-functional team to develop new products and messaging
- Become an expert in the category - understand price, positioning, competitive landscape, and market needs. Translate category insights into marketing actions and track against progress and validation
- Analyze key business drivers, competitive trends, direct competitors’ success and strategies, marketplace dynamics & consumer need gaps that lead to disruptive, breakthrough new product propositions
- Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products
- Support development of consumer insight testing stimuli across messaging, packaging, digital assets, and in-market materials to enable robust consumer validation throughout the project lifecycle
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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