Senior Product Manager, Webflow
Developer Productivity
$139-198k
Salary dependent on location. Canada: $180,000 - $225,000 CAD. This role is also eligible to participate in Webflow's company-wide bonus program and RSUs
More information about location
Webflow is the agentic web marketing platform for go-to-market teams.
Be an early applicant
Webflow is the agentic web marketing platform for go-to-market teams.
501-1000 employees
Be an early applicant
$139-198k
Salary dependent on location. Canada: $180,000 - $225,000 CAD. This role is also eligible to participate in Webflow's company-wide bonus program and RSUs
More information about location
501-1000 employees
Company mission
To bring development superpowers to everyone.
Role
Who you are
- BA/BS degree or equivalent experience
- Have 3+ years of product management experience, with at least one of the following: a hands-on engineering background (you’ve shipped production code) or direct PM ownership of a developer experience, developer productivity, or platform/infrastructure product
- Can read code, engage substantively with a technical architecture doc, and hold your own in a room full of engineers — not just translate between them and stakeholders
- Have direct familiarity with developer tooling: CI/CD systems, build pipelines, observability platforms, local dev environments. You’ve either used these tools or managed a team that builds them
- Are fluent in developer productivity metrics — you know what DORA measures, why cycle time matters as a leading indicator, and how to tell signal from noise in platform health data
- Have hands-on experience with AI and agentic systems — you understand how LLM-based tools fit into developer workflows, where they break down, and how to evaluate them with rigor rather than hype
- Execute with speed and precision. You thrive in a high-velocity environment, manage ambiguity without stalling, and make calls without waiting for perfect information
- Are resilient and self-directed. Platform work has long feedback loops and low external visibility — you stay motivated by compounding impact, not spotlight
- Communicate clearly in writing — you can make technical tradeoffs legible to non-technical stakeholders without losing the nuance
- Stay curious and actively build fluency in emerging AI technologies to accelerate your own work and your team’s
What the job involves
- We’re looking for a Senior Product Manager to partner with the Developer Productivity engineering team on the systems that make every Webflow engineer faster, more confident, and more effective
- This team owns the developer experience end-to-end: CI/CD, build systems, internal tooling, developer environments, observability, and the feedback loops that tie it all together
- The work is foundational — the kind of platform investment that compounds quietly and shows up in every team’s velocity. You’ll be the person who keeps it moving
- This is also an explicitly AI-native role. You’ll be expected to embed AI into how this team works and builds — and help the broader engineering organization do the same
- Reporting to the Director of Platform Product Management
- Translate engineering team needs and pain points into a clear, prioritized roadmap, working closely with your engineering counterparts to keep the team focused on the highest-impact work
- Track and report on the metrics that reflect developer experience health. You’ll use data and qualitative insights to surface bottlenecks, measure progress, and make the case for what the team should work on next
- Partner with engineers, TPMs, and cross-functional stakeholders to scope and deliver platform improvements that reduce friction across CI/CD, build systems, developer environments, and observability
- Write crisp specs and requirements that give engineers what they need to move fast - clear problem framing, explicit success criteria, and well-defined tradeoffs
- Evaluate and champion the integration of AI and agentic tooling into developer workflows. You’ll assess what actually creates leverage versus what’s noise, and help the team build a point of view on where these tools belong
- Communicate platform health, progress, and tradeoffs to engineering leadership and cross-functional partners with consistency and clarity
- Keep feedback loops tight — between engineers using the platform and the team building it
Application process
- Application deadline: applications accepted on an ongoing basis until position is closed and filled
Our take
Webflow is an AI-native web experience platform that enables teams to design, build, manage, and optimize high-performing digital experiences across the entire website lifecycle — from creation to conversion — without relying on fragmented tools or constant developer handoffs.
Unlike traditional website builders or legacy CMS platforms, Webflow combines visual development, content management, optimization, analytics, localization, governance, and enterprise-grade hosting into a single, integrated system. This allows marketing, design, development, and growth teams — and increasingly AI agents — to collaborate in one shared environment while maintaining brand consistency, security, and control.
Built for a world where websites must perform for both humans and AI systems, Webflow helps organizations stay discoverable and relevant as search, personalization, and content consumption evolve. Native AI capabilities are embedded directly into core workflows, accelerating everything from site creation and content updates to experimentation, personalization, and AEO (AI Engine Optimization).
Today, over 3,000 organizations — from startups and agencies to global enterprises including Dell, Spotify, Dropbox, and Upcwork — use Webflow to build brand-forward digital experiences that drive measurable business results. With a strong partner ecosystem, enterprise adoption momentum, and more than $330M in funding, Webflow is redefining how modern teams build and scale on the web.
Rather than replacing developers, Webflow shifts development effort to where it matters most — freeing teams to move faster, operate more efficiently, and evolve their digital presence without replatforming as their needs grow.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Challenging work
"I've learned more in my time at Webflow than I have at any job before, and most of it happened by doing, not by sitting in a training. If you want..."
Funding (last 2 of 5 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $335.1m
Company benefits
- Modern & inclusive healthcare coverage
- Retirement saving matches and financial planning
- Flexible paid time off
- Annual retreat and offsites
- WFH Office setup budget
- Health and wellness stipend
- Remote work reimbursements for phone & wifi
- Webflow subscription discount
- Remote-first flexibility
Company values
- Build Lasting Customer Trust
- Win, Together
- Reinvent Ourselves
- Deliver with Speed, Quality, and Craft
Company HQ
Financial District, London
Articles
Leadership
Vlad Magdalin
(Co-Founder & Chairman)Vlad Magdalin is Webflow's co-founder and Chief Vision Officer, leads the vision for a more accessible, expressive, AI-powered web, and never misses a chance to nerd out about great design.
Sergie Magdalin
(Co-Founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Linda Tong
(CEO)Linda became CEO in 2024 after serving as Webflow’s President and COO. She’s shaping the next era of the web and leads with a people-first approach grounded in clarity, trust, and learning.
Adrian Rosenkranz
(Chief Revenue Officer)CRO at Webflow, guiding teams that support customers at every step. He’s a seasoned GTM leader who believes AI should amplify creativity—and that strong, people-first teams drive meaningful growth.
Rachel Wolan
(Chief Product Officer)Webflow’s CPO and a builder at heart, Rachel leads product, and design teams with creativity and clarity. With 20+ years of experience, she’s focused on scaling AI-native products that empower people.
Allan Leinwand
(Chief Technology Officer)Webflow’s CTO with a passion for empowering builders. Former tech leader at Shopify, Slack, and ServiceNow, he’s spent his career scaling platforms that shape how people work, create, and connect.
Craig Mestel
(Chief Financial Officer)Webflow’s CFO, known for scaling teams, leading IPOs, and making sense of complexity with data. He’s at his best in high-growth environments where he can build, mentor, and help teams win together.
Mike Podobnik
(SVP, People)Webflow’s SVP of People, known for scaling global teams and shaping cultures where people do their best work. He brings clarity, accountability, and deep partnership to every stage of growth.
People progressing
Five roles in five years at Webflow, each one built from scratch. Now leading GTM Strategy & Operations, turning product releases into go-to-market impact.
From Webflow community builder to Senior Solutions Architect, Jon spent nearly a decade building with the platform before joining the team behind it.
Diversity, Equity & Inclusion at Webflow
Ulysses Smith (Diversity, Equity & Inclusion Lead)
- Webflow exists so anyone can bring ideas to life on the web. The same belief drives how we build our team. Diverse perspectives spark new ideas, and when everyone's empowered to create, we all Flow Forward faster. The web is for everyone, and so is the team building it.
- Behind any exceptional web experience is an effort to bring in diverse, unique perspectives that understand how different people interact with the web (and the world). We’re committed to better understanding the people we work with and build for. Our work is never done — but here’s how we’re doing so far: https://webflow.com/company/diversity-equity-inclusion
- Webflow has eight identity-based Employee Resource Groups (ERGs) that we call our Flow Communities.They're our spaces to connect, collaborate, and lead together. They bring together employees who share a common identity, lived experience, or allyship interest to foster inclusion, spark innovation, and shape a culture of belonging across our global teams. Our Flow Communities include: 1️⃣ Asians@Webflow 2️⃣ Blackflow 3️⃣ Caregivers@Webflow 4️⃣ Disability@Webflow 5️⃣ Latinoflow 6️⃣ Queerflow 7️⃣ Webflow Vets 8️⃣ Women@Webflow
- “Fostering a diverse and inclusive culture at Webflow is imperative. It encourages new ways of thinking and collaboration, helping us better understand each other and who we’re serving. By valuing varied perspectives and experiences, we become more creative, better at problem-solving, and engage in richer discussions, ultimately leading to stronger business outcomes.” - Linda Tong, Webflow CEO
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