Vice President of Product Marketing, ID.me

• This role is ideal for someone who is passionate about both the science and art of developing revolutionary products – a strategic Product Marketing leader who thrives on insights and a deep understanding of who you are building for (enterprises + consumers), who is passionate about visioning and bringing products and messaging to life, and who thrives on blending a scientific method with the art of storytelling
• 12+ years of experience in product management and product marketing in the Enterprise Tech and/or IAM Tech space
• Deep knowledge of IAM (Identity and Access Management) and experience building platforms with IAM as a cornerstone
• Proven ability to balance both inbound (product management) and outbound (marketing) responsibilities
• Experience launching and scaling Consumer and B2B products with measurable success
• Strong ability to analyze data and apply insights to product decisions
• Exceptional communication and storytelling skills, with experience crafting product messaging and working with PR/media
• Entrepreneurial mindset with a track record of building and shipping high-impact products
• Experience in competitive analysis, user studies, and market research
• Comfortable working in a fast-paced, cross-functional environment with frequent ambiguity

Desirable

• As a Product Marketing leader, you will take on a Product Manager-style role, driving the product vision, strategy, and roadmapping while ensuring seamless communication of its value to enterprise customers and consumer users.
• You will be responsible for defining, developing, and launching innovative products, shaping the product roadmap, and collaborating cross-functionally to bring products to market successfully.
• This role requires a balance of inbound product management responsibilities (working with engineering, design, and operations) and outbound product marketing (defining messaging, positioning, and go-to-market strategies)
• Product Strategy & Development:
• Define and maintain the product vision, strategy, and roadmap
• Gather customer insights, conduct market research, and translate data into actionable product features
• Align product teams and cross functional partners. Work closely with engineering and design teams to shape the development of new features and enhancements
• Develop business cases and prioritize product initiatives based on user impact, customer impact, business goals, and feasibility
• Ensure seamless execution from ideation to launch, balancing trade-offs effectively
• Go-to-Market & Positioning:
• Craft compelling product messaging and positioning that clearly articulates value propositions
• Lead product launches, collaborating with marketing, communications, and PR teams to ensure impactful campaigns
• Create and refine customer narratives, ensuring consistency across all marketing and sales channels
• Serve as a thought leader and spokesperson, representing the product to external stakeholders, media, and customers
• Cross-Functional Leadership & Collaboration:
• Work closely with product, design, engineering, operations, sales, and data science to drive development direction and prioritization, and drive product adoption and growth
• Align teams on key priorities and strategic direction
• Develop partnerships that expand the product’s reach and impact
• Ensure a high-quality product experience and maintain a high bar for execution