Senior Marketing Manager, Darktrace
Customer Advocacy
AI cybersecurity solutions
Be an early applicant
AI cybersecurity solutions
1001+ employees
Be an early applicant
1001+ employees
Company mission
To free the world from cyber disruption.
Role
Who you are
- 8+ Years in B2B SaaS Marketing and 5+ years specializing in Customer Advocacy or Customer Marketing. Cyber security preferred
- Proven experience building or scaling customer advocacy and customer storytelling programs, including developing customer stories, references, reviews, speakers, or executive advocacy initiatives
- Passion and ideas of how to implement AI-first ways of working, with experience leveraging AI tools and agentic workflows to drive productivity, uncover insights, streamline operations, and scale customer engagement programs
- Strong cross-functional leadership skills and experience working across Marketing, Sales, and Customer Success organizations
- Experience with advocacy platforms, CRM systems, and marketing technologies such as Champion, Salesforce, Gainsight, HubSpot, or similar platforms
- Strong communication, stakeholder management, and program management skills
- Ability to balance strategic thinking with hands-on execution in a fast-moving environment
- Strong relationship management across internal and external network
- Travel up to 25%
What the job involves
- As part of the Audience Marketing team, we're looking for a strategic and customer-obsessed Senior Marketing Manager, Customer Advocacy, to build and scale one of Darktrace's most important growth engines
- This role is responsible for building customer proof which turns customer outcomes into the stories, references, reviews, speakers, and insights that strengthen Darktrace's market leadership, accelerate Secure AI adoption, and help customers learn from one another
- You will own Darktrace's global advocacy strategy, partnering across multiple core stakeholders, partners and customers to capture meaningful customer outcomes, and activate those voices across every stage of the customer journey
- This is a highly visible role with the opportunity to shape how Darktrace showcases customer success as we define the future of AI security
- Own the global strategy for customer stories, references, speakers, peer reviews, customer insights, and advocacy engagement
- Lead the evolution of our advocacy technology stack and develop AI-powered and agentic workflows that help employees discover customer insights, identify advocates, surface proof points, and fulfill advocacy requests more efficiently
- Develop programs that identify, recruit, nurture, and activate customer champions globally
- Build lasting relationships with customer champions and executive stakeholders, creating a community of advocates who are eager to share their experiences and support Darktrace's growth
- Build a global pipeline of customer stories, proof points, testimonials, and success stories that align to our most important revenue priorities. Partner with Regional Marketing to scale this framework and workflow
- Partner with Demand-Generation, Corporate Affairs, Brand, Analyst Relations, and Sales teams to ensure customer proof supports key business priorities
- Help bring customer voices into campaigns, events, analyst engagements, media opportunities, and sales motions
- Own global peer review programs across Gartner Peer Insights and G2
- Support customer participation in analyst evaluations, executive engagements, speaking opportunities, and strategic reference activities
- Measure and report advocacy impact across program participation, content creation, reviews, and business influence
Our take
With the rise of sophisticated cyberattacks, the need for cutting-edge defence mechanisms has never been more critical. Darktrace addresses this challenge by leveraging AI-enabled threat detection technology, enabling organisations to swiftly identify and respond to abnormal network activity.
By utilising machine learning algorithms, Darktrace allows businesses to combat a wide range of cyber threats, from data breaches to insider attacks. This safeguards their digital assets and helps them maintain operational resilience.
The company's 2024 acquisition by private equity giant Thoma Bravo marks a significant milestone in its journey. The acquisition provides Darktrace with access to a strong financial partner and deep software sector expertise, positioning it to further enhance its capabilities as a leading AI cybersecurity business.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Sep 2018
$50m
SERIES E
Jul 2017
$75m
SERIES D
Total funding: $230.5m
Company HQ
Cambridge, UK
Leadership
Jack Stockdale
(CTO)Co-founded Darktrace in 2013 and has served as the CTO since.
Edward Jennings
(President & CEO)Previously CEO of QuickBase, COO Mimecast and was the Chief Marketing Officer at Veracode.
Salary benchmarks
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