User Acquisition Analyst, Pocket Worlds

Intern

Salary not provided

+ Equity

SQL
Tableau
Looker
Google Analytics
Excel
Google AdWords
Austin

5 days a week in office

Pocket Worlds

Metaverse firm

Be an early applicant

Pocket Worlds

Metaverse firm

21-100 employees

B2CGamingSaaSMobileVirtual Reality

Be an early applicant

Salary not provided

+ Equity

SQL
Tableau
Looker
Google Analytics
Excel
Google AdWords
Austin

5 days a week in office

21-100 employees

B2CGamingSaaSMobileVirtual Reality

Company mission

To empower creativity and connection in a digital world.

Role

Who you are

  • We are looking for a motivated, analytical, and data-driven User Acquisition Analyst Intern to join our team
  • Pursuing a Bachelor’s or Master’s degree in Marketing, Data Science, Business, Economics, or a related field
  • Strong analytical skills, with proficiency in Excel; experience with SQL, Google Analytics, Tableau, Looker, or similar analytics tools is a plus
  • Knowledge of digital marketing channels and user acquisition basics
  • Ability to work both independently and collaboratively in a fast-paced environment
  • Detail-oriented, organized, and able to manage multiple tasks
  • Excellent written and verbal communication skills

Desirable

  • Hands-on experience with user acquisition strategies and digital marketing analytics
  • Opportunity to work with data-driven marketing tools and platforms
  • Exposure to a cross-functional team dynamic within a growth-focused company
  • Mentorship and career guidance from experienced marketing analytics and mobile growth professionals

What the job involves

  • In this role, you will work closely with our User Acquisition team to help drive the growth of our user base through data analysis, performance campaign optimization, and channel strategy implementation
  • This is an excellent opportunity to gain hands-on experience in user acquisition and digital marketing analytics, as well as to develop insights and skills in a fast-paced environment
  • Assist in the management and optimization of digital advertising campaigns across various platforms (e.g., Facebook, Google Ads, TikTok, etc.)
  • Conduct data analysis to understand user behavior, trends, and acquisition channel performance
  • Provide actionable insights based on data analysis to improve campaign efficiency and user growth strategies
  • Collaborate with creative, product, and live-ops teams to optimize the user acquisition efficiency and retention
  • Support A/B testing of creatives, ad copy, bid strategy, and custom product pages
  • Help prepare reports on growth KPIs, including Cost per Install (CPI), Return on Ad Spend (ROAS), Lifetime Value (LTV), and user retention
  • Monitor industry trends and competitor activities to support campaign strategies

Our take

Pocket Worlds was founded in 2013 with the vision of creating an app that would bring people together. As the parent company of Highrise and Everkskies, Pocket Worlds designs and builds metaverse communities.

Its first product, Highrise, offers a virtual world where people make avatars and create deep relationships, and has now amassed over 10 million users. In 2021, it acquired Everskies, the leading pixel doll community, which serves to bring like-minded people together. The company is growing rapidly, seeing 6x growth in its 2020-2021 year, as people became hungrier for meaningful connections during the pandemic.

Regarding Highrise, there are plans to introduce its native currency, the Highrise World Token, as well as the Highrise Marketplace and Highrise Assets, enabling users to make their own NFTs that can be traded between avatars.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

Many candidates hear
back within 2 weeks

12% employee growth in 12 months

Company

Funding (2 rounds)

Jan 2021

$7m

EARLY VC

Oct 2018

$3m

SEED

Total funding: $10m

Company benefits

  • Work anytime: This isn’t your typical 9-5 — they give you full permission to hop online whenever works for you
  • Work anywhere: They have a team that spans the globe, so you have the ability to work from wherever speaks to you
  • Training and Education Budget: Keep building your skillset with an annual reimbursement of up to $1,000 for programs, certifications, and learning materials
  • Team Building Budget: Get to know your teammates with a monthly event and activity stipend of $25 per person
  • Fitness Allowance: Stay active with a $50 monthly reimbursement for your gym membership, yoga studio membership, or whatever gets you moving
  • Coworking Space Stipend: Choose a coworking space in your city that works for you and we’ll foot the bill
  • Family Leave: Receive up to 2 months 100% paid time off during your first year of parenthood (after 6 months of employment)
  • Annual Retreat: Join all fulltime employees on a unique jettsetting adventure every 9-12 months to brainstorm and meet face-to-face

Company values

  • Dream big, then make it real - Thinking small is a self-fulfilling prophecy. We are doing the best work of our lives. We are presented with an amazing opportunity and it is up to us to build something truly amazing. We set ourselves goals we know we can’t reach yet because we know that by stretching to meet them, we can get further than we expected.
  • Be an owner, make a difference - Each person is important; each has the opportunity and the obligation to make a difference. We seek out ways to solve the most important problems. Every person can come up with the next great idea that will change our company's destiny, and we're responsible for each other to push to succeed.
  • Fast is better than slow - Moving fast allows us to build more things and learn faster. We're less afraid of making mistakes than we are of losing opportunities by moving slowly. We are a culture of builders, and we have the power to ship fast. We don’t think of speed as a trade-off with quality. Speed forces us to think and do things differently.
  • Keep it scrappy - Constraints on resources is a growth opportunity and not a debilitating challenge. Constraints breed resourcefulness, self-sufficiency, and invention. There are no extra points for growing headcount, budget size, or fixed expense. We spent the first 4 years of our company self-funded while building Highrise, and that bootstrap culture lives on in every aspect of our work.
  • Always Be Learning - Feedback is how we learn, grow, and ultimately build 10x better products this year than we did last year. We have the courage to give radically honest feedback, and we have the confidence to accept feedback without ego. We believe that feedback is a gift.
  • Build with humility - We put our collective success before individual achievements. We prioritize requests and questions from our teammates over our individual work, and we celebrate successes as a team.

Company HQ

Galindo, Austin, TX

Leadership

Previously co-founded Luxury Escapes and Lookingo, serving here as CEO. Served as CEO for Smartbox and sat on the Investment Team for Redpoint Ventures and Insight Venture Partners.

Gordon Su

(Board Member)

Founded and acts as CEO for NEXT Music. Previously founded and acted as CEO fro WRKSHP and PennyPop. Served as a Portfolio Manager for Farallon Capital Management and as a Summer Associate for KKR & Co, Inc.

Previously served as a Design Engineer for Apple. Experience as a Research Assistant at the University of Washington.

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