User Acquisition Analyst, Pocket Worlds

• We are looking for a motivated, analytical, and data-driven User Acquisition Analyst Intern to join our team
• Pursuing a Bachelor’s or Master’s degree in Marketing, Data Science, Business, Economics, or a related field
• Strong analytical skills, with proficiency in Excel; experience with SQL, Google Analytics, Tableau, Looker, or similar analytics tools is a plus
• Knowledge of digital marketing channels and user acquisition basics
• Ability to work both independently and collaboratively in a fast-paced environment
• Detail-oriented, organized, and able to manage multiple tasks
• Excellent written and verbal communication skills

Desirable

• In this role, you will work closely with our User Acquisition team to help drive the growth of our user base through data analysis, performance campaign optimization, and channel strategy implementation
• This is an excellent opportunity to gain hands-on experience in user acquisition and digital marketing analytics, as well as to develop insights and skills in a fast-paced environment
• Assist in the management and optimization of digital advertising campaigns across various platforms (e.g., Facebook, Google Ads, TikTok, etc.)
• Conduct data analysis to understand user behavior, trends, and acquisition channel performance
• Provide actionable insights based on data analysis to improve campaign efficiency and user growth strategies
• Collaborate with creative, product, and live-ops teams to optimize the user acquisition efficiency and retention
• Support A/B testing of creatives, ad copy, bid strategy, and custom product pages
• Help prepare reports on growth KPIs, including Cost per Install (CPI), Return on Ad Spend (ROAS), Lifetime Value (LTV), and user retention
• Monitor industry trends and competitor activities to support campaign strategies