Senior Marketing Executive, Tradeshift
Native French Speaker
Supply chain payments platform
Job no longer available
Supply chain payments platform
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To digitally connect every company in the world, creating economic opportunity for all by building technologies that help companies grow.
Role
Who you are
- Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field
- 2+ years of experience in digital marketing, lead generation, or website optimization
- Familiarity with SEO, conversion rate optimization (CRO), and user experience (UX) best practices
- Understanding of target personas and segments, with a consultative approach to sales
- Strong writing skills for web content and marketing materials
- Proficiency with marketing tech stack (e.g., Marketo, Google Analytics, Demandbase, ZoomInfo, Cognism, LinkedIn promoted, PPC) and especially how to utilise them to drive leads
- Basic understanding of SEO principles and keyword research
- Familiarity with A/B testing and CRO tools
- Excellent analytical skills for data interpretation
- Strong organisational skills with the ability to manage multiple projects
- Proficiency in content management systems (CMS) like WordPress
What the job involves
- We are seeking a motivated Senior Marketing Executive to help develop and execute strategies aimed at driving lead generation and conversion
- In this role, you will be responsible for supporting initiatives across various marketing channels to achieve monthly and annual targets for Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and closed/won revenue
- You will be involved in the entire marketing process, from top-of-funnel awareness and campaign execution to website optimization and collaboration with sales teams to drive conversions
- This is a great opportunity for someone eager to learn and grow in a fast-paced marketing environment
- GTM Strategy Support
- Assist in the development of go-to-market strategies, tracking metrics to meet business objectives
- Collaborate with cross-functional teams to ensure alignment on marketing initiatives
- Help justify and monitor the budget for marketing activities
- Website Optimisation for Lead Generation
- Contribute to strategies that optimise the website for lead capture, focusing on enhancing landing pages, forms, and CTAs
- Identify areas for improvement to boost conversions and user engagement
- Ensure website messaging aligns with lead generation goals
- Conversion Rate Optimization (CRO)
- Analyse user behaviour and conversion data to spot opportunities for optimization
- Participate in A/B testing and usability testing to improve conversion rates
- Support the implementation of CRO strategies like personalised content and dynamic CTAs
- Campaign Execution
- Help run organic and paid media campaigns to generate leads at a cost-effective rate
- Assist in crafting and executing compelling campaigns across various marketing channels, from strategy to creative execution
- Support targeted Account-Based Marketing (ABM) campaigns in collaboration with the sales team
- Performance Monitoring and Analytics
- Analyse data to track website performance, user behaviour, and lead generation effectiveness
- Regularly report on key performance indicators (KPIs), such as traffic and conversion rates
- Provide insights and recommendations based on data analysis
- User Experience (UX) Enhancement
- Work with designers and developers to improve website navigation and overall user experience
- Ensure the website is mobile-friendly and easy to navigate across devices
- Gather user feedback to inform UX/UI improvements
- Content Optimization
- Assist in identifying content needs for lead generation and conversion
- Collaborate with content creators to produce engaging marketing materials
- Help maintain relevant content across various platforms to maximise engagement
- Lead Nurturing and Retargeting
- Support alignment between marketing and sales strategies for lead nurturing campaigns
- Assist in implementing retargeting strategies to re-engage visitors
- Help optimize lead capture forms and integrate them with CRM systems for seamless follow-up
- SEO Strategy Implementation
- Assist in executing SEO strategies to enhance organic search rankings and increase website traffic
- Conduct keyword research and optimise on-page content to adhere to SEO best practices
- Monitor SEO performance and recommend improvements based on data
- Key Measurables: Your success in this role will be evaluated based on achieving lead generation and conversion targets
Our take
Digital networks have ushered in a transformative era for B2B SaaS companies, reshaping the landscape of product development. Notable platforms like Slack, LinkedIn, and Salesforce have paved the way for enhanced customer-company interactions, and Tradeshift has effectively extended this paradigm shift to cross-border supply chains.
Founded by a Danish duo with prior experience in the Danish National IT & Telecom Agency's e-invoice network, Tradeshift streamlines payment processes, facilitating trade, and organizing operations within retail, transportation, and manufacturing supply chains. Operating on a globally adopted cloud-based platform, Tradeshift navigated the turbulent waters of the 2010s and emerged as a late-stage startup, now boasting a valuation in the billions.
Tradeshift's fintech and cloud platform appear to have provided a long-awaited remedy for the longstanding challenges in cross-border trade. In 2018, the company secured investments from major players such as Goldman Sachs and American Express. Furthermore, in 2021, Tradeshift expanded its clientele into India and China and enhanced its suite of e-invoice and cross-border payment solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 10 rounds)
Aug 2023
$70m
LATE VC
Dec 2021
$200m
LATE VC
Total funding: $942.2m
Company benefits
- Health coverage, attractive vacation and leave policies, pension policy, paid paternity and maternity leave
- Hybrid virtual first way of working
- Fully comprehensive employee assistance program (EAP) globally
Company values
- One team, one mission: No individual contributor can get us to our goal alone. We're all on the same team, and we treat each other that way. We seek out opportunities to collaborate, regardless of with whom, when, or where
- Win for our customers first: When we listen to and take others' wants and needs to heart, we gain a deeper understanding of who they are and can create real value for them
- Never stop challenging the status quo: We continually challenge ourselves and others to do better; we challenge processes and systems that aren't working; and most of all, we challenge the notion that anything should go without being challenged
Company HQ
The East Cut, San Francisco, CA
Articles
Leadership
Gert Sylvest
(Co-Founder)Currently Member of the Board of Directors for LanguageWire. Previously Consultant for the Danish Agency for Digitisation.
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