Product Marketing Manager, Shutterstock
Data Licensing & AI Services
$130-150k
Royalty-free media library
Open for applications
Royalty-free media library
1001+ employees
Open for applications
$130-150k
1001+ employees
Company mission
To help creative professionals from all backgrounds and businesses of all sizes produce their best work with incredible content and innovative tools, all on one platform.
Role
Who you are
- At least 3 years of product marketing experience in a B2B environment
- Demonstrated proficiency working in CRM (Salesforce) and collaboration tools including Jira and Github
- Strong interpersonal and communication skills and ability to lead cross-functional teams to execute complex projects along tight timelines
- Must be detail-oriented with exceptional project management skills
- Must be passionate about understanding buyer needs and aligning product value
- You geek out over things like “value proposition” and “go-to-market” strategy
- Strategic, analytical thinker who can set realistic targets and manage plans to achieve success
- Must have a strong technical background and be able to translate complex technical language into compelling value statements
- Demonstrated passion for data and measurement and proficiency using data analysis and business intelligence tools including Excel and Tableau
- Bachelor’s degree required, in business or marketing preferred
- Pragmatic Institute Certified (PMC) III or higher preferred
What the job involves
- We are seeking a Product Marketing Manager to join Shutterstock’s Model Training team. The Model Training Business provides products and services to AI model builders globally as they continually seek to train, evolve and enhance their AI models and initiatives
- Shutterstock already counts the world’s leading AI businesses amongst its customers including companies such as Meta, Google and Microsoft
- As a product marketing manager, you are the product evangelist responsible for organizing product launches and making your products “fly-off the shelf.” This role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing
- You know our competitors like the back of your hand: what they do today and what they plan to do in the future
- You also know our buyers better than they know themselves, including how they make their buying decisions
- You back up strategic insights with market evidence and then use that knowledge to develop effective positioning and messaging that resonates with buyers
- You will collaborate with our marketing team to develop innovative programs that drive demand
- You are obsessed with tracking performance, and have the data to prove what’s working and what isn’t
- In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills
- The Product Marketing Manager will report to the Head of Marketing for Model Training
- Market intelligence: Analyze the competitive landscape, including direct competitors, indirect competitors, and external factors impacting industry dynamics to identify trends and inform strategy
- Product positioning: Lead the development and maintenance of product positioning frameworks. Work with marketing partners to translate positioning into compelling messaging that resonates with target personas, verticals, and segments
- Competitive differentiation: Serve as the expert on product value and differentiation. Develop and maintain a repository of key statistics and proof points that can be leveraged in sales materials and thought leadership
- Buyer research: Serve as the expert on our buyers. Understand their needs, pain points, motivations, and buying journeys. Conduct research to continually advance our understanding of buyer personas
- Product launches: Work collaboratively with marketing, sales, and product colleagues to develop go-to-market strategies for launching new products and manage cross-functional implementation of plans
- Product communication: Develop and manage processes for communicating regular product releases and significant enhancements that add value to our customers
- Marketing plans: Develop comprehensive marketing plans for core products that align with strategic goals for driving awareness, lead generation, pipeline and revenue, cross-sell / upsell, etc. Work with Marketing partners to plan integrated campaigns in support of product marketing goals
- Sales enablement: Develop training materials that enable sales to effectively sell new products on day 1. Develop sell sheets, pitch decks, case studies, and other materials that support sales enablement
- Voice of the customer: Ensure that customer voice is integrated into product strategy
- Reporting: Set targets aligned with business objectives, and collaborate with marketing ops to regularly report on campaign results and analyze effectiveness to drive improvement
Our take
Shutterstock is a global leader in licensed images, videos, and music, serving creative professionals like designers, filmmakers, and marketers. Content creators upload their work, which is then used by businesses and media organizations in various projects. It's a two-sided marketplace that fuels creativity worldwide.
Shutterstock offers a variety of plans for individuals, teams, and enterprise customers as well as creative editing and collaboration capabilities. Their aim is to build sophisticated tools to help the world experience images and videos in a more beautiful way - they believe that the harmonious union of design and technology can influence global communication.
Shuttershock's brand portfolio includes Bigstock, Offset, PremiumBeat, Rex Features, and Shutterstock Customer, adding hundreds of thousands of images weekly. It has also expanded into generative AI, fairly licensing artists' work for AI-generated content. And in 2026, the company announced a huge proposed merger of equals with Getty Images, receiving US regulatory clearance and positioning the combined company for greater scale, financial strength, and long-term innovation.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Company benefits
- Flexibility: We offer a hybrid model that’s centered around flexibility and enabling collaboration, innovation, and accountability—no matter where we are.
- Connection: Whether online or on site, we make sure there are plenty of ways to connect and have fun.
- Recognition: We never miss an opportunity to celebrate our achievements and commend great work through our global recognition program.
- Empowerment: We offer generous and competitive compensation packages, PTO, wellness initiatives, on-and-off working hours, tuition reimbursement, and an employee referral bonus.
- Growth: Our SkillUP Program lets you take ownership of your personal development through virtual learning offerings.
- Belonging: Our goal is to build a workforce that’s representative of the diverse global community we serve, and where all employees can come to work as their authentic selves.
Company HQ
Midtown South, New York, NY
Leadership
Jon Oringer
(Founder & Executive Chairman)Previously Board Member at Partnership for New York City for 6 years and Founder, CEO at SurfSecret Software for 5 years.
Paul Hennessy
(CEO)Paul previously held CEO roles at Vroom.com and Priceline.com. He was also the CMO at Booking.com and the Chief Distribution Officer/SVP of Online Marketing at Priceline.com
Rik Powell
(CFO)Rik joined Shutterstock in 2024 as a Senior VP of Finance and Investor Relations, moving into the role of CFO later that same year. Prior to this, he was a Senior VP of Finance and Investor Relations at Shake Shack. He also spent over 16 years at Getty Images, joining as a Director before holding various roles and becoming CFO.
Sara Birmingham
(Chief Human Resource Officer)Prior to joining Shutterstock in 2020, Sara was a HR Advisor at Out East. She was also the founder of Jump HR Consulting where she served as the CEO for just over 1 year. Prior to this, she spent 18 years at Thomson Reuters in various HR roles.
John Lapham
(General Counsel)Prior to joining Shutterstock in 2021, John was part of the General Counsel and SVP Government Affairs at Rover.com. He was also on the General Counsel and an SVP of Digital Media, Technology and eCommerce sectors at Getty Images for nearly 15 years.
Aimee Egan
(Chief Enterprise Officer)Prior to joining Shutterstock in 2023, Aimee was the CCO at ACA Group. She also spent over 11 years at Thomson Reuters in various roles, including VP of Growth and Market Development and GM of Small/Mid Market Corporations.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 10 more jobs at Shutterstock