Product Marketing Manager, Shutterstock
AI Model Training
$130-150k
Royalty-free media library
Be an early applicant
Royalty-free media library
1001+ employees
Be an early applicant
$130-150k
1001+ employees
Company mission
To help creative professionals from all backgrounds and businesses of all sizes produce their best work with incredible content and innovative tools, all on one platform.
Role
Who you are
- At least 3 years of product marketing experience in a B2B environment
- Demonstrated proficiency working in CRM (Salesforce) and collaboration tools including Jira and Github
- Strong interpersonal and communication skills and ability to lead cross-functional teams to execute complex projects along tight timelines
- Must be detail-oriented with exceptional project management skills
- Must be passionate about understanding buyer needs and aligning product value
- You geek out over things like “value proposition” and “go-to-market” strategy
- Strategic, analytical thinker who can set realistic targets and manage plans to achieve success
- Must have a strong technical background and be able to translate complex technical language into compelling value statements
- Demonstrated passion for data and measurement and proficiency using data analysis and business intelligence tools including Excel and Tableau
- Bachelor’s degree required, in business or marketing preferred
- Pragmatic Institute Certified (PMC) III or higher preferred
What the job involves
- We are seeking a Product Marketing Manager to join Shutterstock’s Model Training team. The Model Training Business provides products and services to AI model builders globally as they continually seek to train, evolve and enhance their AI models and initiatives
- Shutterstock already counts the world’s leading AI businesses amongst its customers including companies such as Meta, Google and Microsoft
- As a product marketing manager, you are the product evangelist responsible for organizing product launches and making your products “fly-off the shelf.” This role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing
- You know our competitors like the back of your hand: what they do today and what they plan to do in the future
- You also know our buyers better than they know themselves, including how they make their buying decisions
- You back up strategic insights with market evidence and then use that knowledge to develop effective positioning and messaging that resonates with buyers
- You will collaborate with our marketing team to develop innovative programs that drive demand
- You are obsessed with tracking performance, and have the data to prove what’s working and what isn’t
- In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills
- The Product Marketing Manager will report to the Head of Marketing for Model Training
- Market intelligence: Analyze the competitive landscape, including direct competitors, indirect competitors, and external factors impacting industry dynamics to identify trends and inform strategy
- Product positioning: Lead the development and maintenance of product positioning frameworks. Work with marketing partners to translate positioning into compelling messaging that resonates with target personas, verticals, and segments
- Competitive differentiation: Serve as the expert on product value and differentiation. Develop and maintain a repository of key statistics and proof points that can be leveraged in sales materials and thought leadership
- Buyer research: Serve as the expert on our buyers. Understand their needs, pain points, motivations, and buying journeys. Conduct research to continually advance our understanding of buyer personas
- Product launches: Work collaboratively with marketing, sales, and product colleagues to develop go-to-market strategies for launching new products and manage cross-functional implementation of plans
- Product communication: Develop and manage processes for communicating regular product releases and significant enhancements that add value to our customers
- Marketing plans: Develop comprehensive marketing plans for core products that align with strategic goals for driving awareness, lead generation, pipeline and revenue, cross-sell / upsell, etc. Work with Marketing partners to plan integrated campaigns in support of product marketing goals
- Sales enablement: Develop training materials that enable sales to effectively sell new products on day 1. Develop sell sheets, pitch decks, case studies, and other materials that support sales enablement
- Voice of the customer: Ensure that customer voice is integrated into product strategy
- Reporting: Set targets aligned with business objectives, and collaborate with marketing ops to regularly report on campaign results and analyze effectiveness to drive improvement
Our take
Shutterstock is a global leader in licensed images, videos, and music, serving creative professionals like designers, filmmakers, and marketers. Content creators upload their work, which is then used by businesses and media organizations in various projects. It's a two-sided marketplace that fuels creativity worldwide.
Shutterstock offers a variety of plans for individuals, teams, and enterprise customers as well as creative editing and collaboration capabilities. Their aim is to build sophisticated tools to help the world experience images and videos in a more beautiful way - they believe that the harmonious union of design and technology can influence global communication.
Shutterstock's brand portfolio includes Bigstock, Offset, PremiumBeat, Rex Features, and Shutterstock Custom, adding hundreds of thousands of images weekly. More recently it introduced generative AI and fairly licenses artists' work for their AI-generated content, unlike competitors. This ethical approach bodes well for the company, positioning it well for future growth and innovation.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Company benefits
- Flexibility: Shutterstock operates in a Hybrid model that is centered around flexibility and enabling collaboration, innovation, and accountability no matter where we are
- Connection: Whether virtual or in person, we make sure there are plenty of opportunities and events to connect and have fun
- Recognition: We never miss an opportunity to celebrate our achievements and recognize great work through our global recognition program
- Empowerment: We offer generous and competitive compensation packages, PTO, wellness initiatives, on-and-off working hours, tuition reimbursement, and an employee referral bonus
- Growth: Your development is top of mind. Our SkillUP Program enables you to take ownership of your personal development through virtual learning offerings, and we are constantly adding to the platform to meet your changing needs
- Belonging: Our goal is to build a workforce that is, at all levels, representative of the diverse global community we serve and where all employees can come to work as their authentic selves
Company HQ
Midtown South, New York, NY
Leadership
Jon Oringer
(Executive Chairman)Previously Board Member at Partnership for New York City for 6 years and Founder, CEO at SurfSecret Software for 5 years.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 5 more jobs at Shutterstock