Director of Marketing Operations Business Partner, Hootsuite
CA$140.7-197.1k
US Pay Range: $153,800—$215,400 USD
More information about location
Social media management tool
Be an early applicant
Social media management tool
1001+ employees
Be an early applicant
CA$140.7-197.1k
US Pay Range: $153,800—$215,400 USD
More information about location
1001+ employees
Company mission
To empower organizations to build trust and deepen relationships through the power of social.
Role
Who you are
- 15+ years in Marketing or Revenue Operations in SaaS environment
- Experience building and scaling marketing operating models in growth stage companies
- Proven experience influencing cross functional strategy and roadmaps
- Strong understanding of funnel management, lifecycle design, and attribution
- Experience supporting planning, forecasting, and pipeline strategy
- Expertise in lead scoring, ABM architecture, and performance measurement
- Experience leading teams and driving operational transformation
- Executive communication and stakeholder alignment skills
- Familiarity with Salesforce, marketing automation platforms, intent platforms (e.g., 6sense), conversation intelligence, and BI tools
- Inclusive Leadership: Builds inclusive, cohesive teams which apply diversity to achieve common goals
- Play to Win: Capably delivers results through others, is good at establishing clear direction, helping others achieve their best work
- Long Range Planning: Identifies key issues and relationships relevant to achieving a long-range goal or vision; Builds an integrated plan for course of action to accomplish this vision
- Enablement: Challenges and supports others to create results but also develop new capabilities. Successfully develops the capacity and capability of team and individuals on the team
- Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community
- Curious. You are always learning and seeking ways to make things better
- Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity
- Humble. You lead with humility and empathy, respecting and learning from the perspectives of others
What the job involves
- The Director of Marketing Operations Business Partner defines and leads the marketing operating model to accelerate pipeline growth, execution excellence, and deliver performance insights.
- This role serves as a strategic partner across Revenue Operations, Sales Technology, Data, and Marketing leadership, guiding the design of scalable processes, measurement frameworks, and systems that align marketing execution with business objectives
- Reporting to the VP, this role translates business objectives into operational capabilities and business requirements. This role influences the roadmap direction, and ensures operational readiness and adoption of marketing capabilities that enable teams to execute effectively
- This critical role acts as the operational bridge between Marketing strategy and execution, ensuring programs are measurable, scalable, and aligned to pipeline growth
- This role will report into the Vice President, Revenue Strategy & Operations
- Design and oversee the implementation of the marketing operations strategy aligned to revenue and demand priorities
- Establish campaign governance, planning cadence, and execution standards
- Design scalable lifecycle processes across demand, field, and customer marketing
- Partner with Marketing leadership on annual planning, segmentation strategy, and program prioritization
- Partner with Sales Technology, RevOps, and Data teams to shape the marketing technology roadmap
- Translate strategic business objectives and operational needs into use cases that guide platform decisions and drive measurable impact
- Influence architecture, integrations, and data design to enable lifecycle execution and measurement
- Drive marketing readiness for new capabilities including process design, rollout, and adoption to maximize impact
- Establish frameworks for campaign structure, tracking, and data standards to enable reliable reporting and attribution
- Translate strategic initiatives into operational and platform requirements that support marketing transformation
- Define KPIs across funnel, pipeline creation, conversion, velocity, and ROI
- Establish attribution approach and performance frameworks
- Deliver executive insights that informs investment decisions, planning and performance optimization
- Standardize campaign intake, build, QA, and launch processes
- Improve lead management, scoring, routing, and lifecycle governance
- Drive automation and operational efficiency
- Lead, develop, and evolve the Marketing Operations and analytics team by setting clear expectations, providing coaching and feedback, managing performance, and fostering an inclusive, collaborative environment aligned with organizational goals
- Define priorities, operating rhythms, and ways of working for the function
- Partner cross functionally to align GTM planning and execution
- Act as strategic advisor to Marketing leadership
Our take
Hootsuite is a leading social media management platform that’s been around since the early days of this now-ballooning online sector. With over 25 million customers, and used by staff at over four fifths of the Fortune 1000, this giant is hugely competitive in the space.
Thought Hootsuite's plans for an IPO didn't survive the tough economic conditions of 2022, it managed to rework its priorities to get back on course. For example, its acquisitions of Sparkcentral and Talkwalker allowed the company to expand into customer service and integrate AI, respectively.
Hootsuite's offering nowadays supplies businesses with a social media performance engine to turn insights into action, all fuelled by artificial intelligence. Unfortunately, the company once again laid off staff during 2025, stating an investment in its future where decisions are made faster and ownership is clear.
Steph
Company Specialist at Welcome to the Jungle
Insights
-26% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2014
$60m
SERIES D
Aug 2013
$165m
SERIES B
Total funding: $246.9m
Company benefits
- 100% coverage on mental health-related treatments in North America. Culturally appropriate trauma counselling services
- A company-wide Wellness Week between July 5 to 12 where we can all “unplug” together
- Accidental death and dismemberment (AD&D) Insurance
- Dental Insurance
- Disability Insurance
- Employee Assistance Program
- Gym / Wellness Reimbursement ($55 per month)
- Gym Discount
- Health Insurance
- Life Insurance
- Maternity Leave
- PTO (Vacation / Personal Days) - 20 days. After your two year anniversary, you get an additional two days each year until you reach thirty days (six weeks) at your sixth anniversary
- Paternity Leave
- Sick Time (for individual employee and family members)
- Bereavement Leave
- Business Travel Insurance
- Company Phones
- Fertility Assistance (Coverage for fertility treatments and gender affirmation surgeries)
- Immigration Assistance
- Phone Bill Reimbursement ($50 per month)
- Remote Work
- 401k
- Employee Discount
- Pet Friendly Workplace
- RRSP Matching
- Volunteer Time Off
Company HQ
South Main, Vancouver, BC
Leadership
Ryan Holmes
(Founder & Board Member)Previously founded interactive agency Invoke Media, served on the Board of Directors for Ariztia, and founded pre-seed fund LOI Venture.
Irina Novoselsky
(CEO)Previously Board Member at Lemonade and World Business Chicago, CEO at CareerBuilder and President at Novitex Enterprise Solutions.
Salary benchmarks
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