Associate Lifecycle Marketing Manager, MasterClass
$110-125k
+ Equity
Streaming platform for learning
Be an early applicant
Streaming platform for learning
501-1000 employees
Be an early applicant
$110-125k
+ Equity
501-1000 employees
Company mission
To help unleash the human potential, by inspiring individuals to learn amazing new skills.
Role
Who you are
- We are looking for more than what a resume can show. If you don’t have the exact experience or skills, but think you’d be a great addition to MasterClass, please apply for the role
- 3+ years of lifecycle marketing experience, or similar
- Experience in a major Email Service Provider (ESP) – Iterable is a big plus
- Solid foundation of collaborating with a variety of teams in a fast-paced tech-focused environment
- Familiarity with the technical tools/languages (HTML, CSS, Javascript) that are the foundation of lifecycle campaigns
- Solid understanding of key marketing metrics and ownership of campaign analysis
What the job involves
- Lifecycle marketing plays a crucial role in the continued success of MasterClass. This individual will have the opportunity to follow the journey of our users and make pivotal contributions across communication channels for our consumer audience across our various product offerings
- They will be joining a team of highly skilled and motivated marketers and will work cross-functionally with Product, Marketing, Data, Engineering, and more
- Create programs/campaigns personalized to various customer cohorts and aimed to drive acquisition and engagement
- Manage various functions of lifecycle marketing including but not limited to the creative brief process, messaging/content direction, audience segments, product alignment, launch updates, team quality assurance, data integrity checks, and approvals with stakeholders
- Own end-to-end analysis of campaigns, leveraging findings to inform next steps and future strategy
- Communicate key project updates, milestones, success stories and failures of campaigns with leadership and cross-functional partners
- Conceptualize and own the experimentation strategy for acquisition and engagement, continuously iterating on ways to improve performance
- Establish a strong rapport with internal cross-functional stakeholders (Product, Data, Creative Operations, Legal, etc.) to ensure lifecycle communications are relevant, personalized, and on-brand
Our take
MasterClass is a streaming platform that offers its members the chance to learn skills and theory directly from the best in the business, all with celebrity status. For example, learning to cook with Gordon Ramsay, mastering tennis techniques with Serena Williams, and perfecting songwriting with Alicia Keys.
The streaming platform provides more than 100 classes across nine categories including sport, wellness, music, food, and business. Each class is made up of around 20 short video lessons, accompanied by a workbook and a members’ community.
With a $2.5 billion valuation and no shortage of funding, MasterClass is seen as a leader in the edtech market and differentiates itself from fierce competitors Udacity and Udemy by blurring the line between education and entertainment.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
May 2021
$225m
SERIES F
May 2020
$100m
SERIES E
Total funding: $461.4m
Company benefits
- Health & Wellness: Premium medical, dental, and vision insurance plans for you and your family. OneMedical and Peloton subscriptions. Access to Modern Health and Included Health for additional well-being and expert medical care
- Paid Time Off: Take the time you need when you need it. Company-wide winter and summer recharge breaks and half-day Fridays
- Equity: In addition to a competitive base salary, our equity plans allow employees to share in the success of the company
- Unique Perks: Quarterly flex dollars for whatever you need, cell phone and internet stipends, lunch on Tuesdays for those in-office, and the occasional instructor drop in
- Family Planning: Competitive parental leave programs for both birthing and non-birthing parents. Leave administration with Cocoon. Fertility support through Carrot
- Learning & Development: We are a learning company after all! Full access to MasterClass courses and the opportunity to gift memberships to loved ones. Personal development dollars are provided every 6 months for things like career coaching or books
- Charitable Giveback: Company charity matching and paid days off to volunteer in your community
Company HQ
SoMa, San Francisco, CA
Leadership
David Rogier
(Founder & CEO)Having studied at Washington University, they worked in Strategy and Operations at Tesco for 3 years before taking an MBA at Stanford. They used this experience to found MasterClass.
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