Public Relations Manager, Razer
$97.8-163k
More information about location
Office located in Irvine, CA
Gaming hardware and payment services
Job no longer available
Gaming hardware and payment services
1001+ employees
Job no longer available
$97.8-163k
More information about location
Office located in Irvine, CA
1001+ employees
Company mission
To provide gamers with the best software, services, and hardware products.
Role
Who you are
- To perform this job successfully, an individual must be able to perform each essential duty satisfactorily
- 5+ years of experience in a similar role
- Strong media relationships within tech and gaming
- Excellent technical communication skills both verbal and written
- Must possess the ability to adapt to new market conditions and/or corporate goals
- Able to develop creative campaigns with clearly stated objectives and target results
- Possess a passion for technology and gaming
- Work independently and capable of prioritizing and handling multiple tasks and projects concurrently
- Highly organized individual with an obsessive focus on follow-through and task completion
- Execute Business Unit strategies and gain internal consensus on new strategies and tactics
- Strong administrative, organization, and communication skills
- Bachelor's degree or equivalent; or five to seven years related experience and/or training; or equivalent combination of education and experience. A journalism background is a plus
What the job involves
- The PR Manager is responsible for developing and executing a communication strategy for Razer in the Americas
- Reporting to the regional PR Lead, and supporting the global PR team, this position leads communication and PR activity for select business units including award-winning gaming gear
- Develop and implement targeted communication strategies for the North, Central, and South American markets to support product initiatives
- Present strategy to internal stakeholders including c-suite level executives, global PR, and business unit leads
- Provide a high level of organization, process management, and reporting to ensure that all internal groups are synchronized with PR plans and corresponding results
- Direct PR agencies and other external PR resources
- Implement breakthrough Earned Media strategies and activation frameworks to build brand awareness and affinity, elevate brand equity, engage new consumers, and inspire loyalty
- Develop solid relationships with core tech media and influencers
- Represent the company as a spokesperson for the media
- Collaborate with division leads to develop strategic media relations plans for new product launches and hero products
- Manage KPIs and maintain and leverage reporting tools to demonstrate results/success
- Implement the organization's public relations strategies, policies, and procedures
- Staff events and develop winning presentations in tandem with Product Evangelists
- Maintain a current database of media contacts and foster relationships
- Coordinate public relations activities with promotional, events, and sales activities
- Develop media target lists that align with stated product and corporate goals
- Corporate PR support as needed
- Manage the media targets and the distribution of product samples
- Other duties as assigned
Our take
Razer is a truly unique, all-encompassing lifestyle brand for gamers; it not only manufactures innovative gaming tech but also doubles as an in-game payments service, named Razer Gold. In 2018, the company also created a digital payment network for businesses and consumers across Southeast Asia.
Since entering the fintech market in SE Asia, Razer Fintech has become one of the largest online-to-offline digital payment networks in the market, tapping into Southeast Asia’s 430 million-plus unbanked and underserved population. Razer Gold has also seen substantial success, as it is one of the world's largest virtual credit services for gamers.
With this sort of creativity and a strong understanding of its market, Razer has been able to disrupt gamer-focused ecosystems around the globe. Its expansive catalogue of gaming hardware ranges from laptops to headsets to chairs, whereas its suite of software platform options brings in over 70 million users. The company is recognised as the leading brand for gamers in the USA, Europe, and China and is comfortably secure in maintaining that position.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company HQ
Irvine Medical and Science Complex, Irvine, CA
Leadership
Min-Liang Tan
(Founder & CEO)Min-Liang studied Law at the National University of Singapore before founding Razer in October 2006. He has served as CEO ever since, alongside working as Chairman and CEO of THX.
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