Head of Content Innovation, Roku
$280-350k
Office located in Santa Monica, CA
Convenient & affordable TV streaming players
Be an early applicant
Convenient & affordable TV streaming players
1001+ employees
Be an early applicant
$280-350k
Office located in Santa Monica, CA
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- Experience building original interactive entertainment experiences for broad consumer audiences
- A track record of launching new consumer-facing experiences from concept through execution
- Experience working at the intersection of content, gaming, technology, and consumer products
- Strong creative instincts and the ability to identify culturally relevant ideas
- Success leading highly cross-functional teams, including through influence rather than direct authority
- Experience building zero-to-one initiatives within large organizations or high-growth environments
- Familiarity with platform-based entertainment, interactive media, gaming, transmedia, immersive media, or live consumer experiences
- The ability to balance experimentation with strong operational follow-through
- Excellent communication skills and an inclusive leadership approach
- Sound judgment, curiosity, and comfort navigating evolving business and audience needs
What the job involves
- The Roku Originals team develops, produces, and delivers original programming exclusively for The Roku Channel, Roku's free, ad-supported streaming service
- From scripted and unscripted series to documentaries, films, and live specials, we bring entertaining, culturally resonant stories to tens of millions of viewers at no cost
- Partnering closely with talent, studios, and Roku's content, marketing, and ad sales teams, we turn great ideas into programming that drives engagement and showcases the reach of The Roku Channel
- Roku is seeking a senior leader to help shape the next generation of entertainment experiences on the Roku platform
- In this role, you will lead a cross-functional incubation team responsible for imagining, prototyping, launching, and scaling original platform-native entertainment experiences that engage and delight millions of consumers
- This role sits at the intersection of content, product, technology, interactivity, and consumer experience, requiring you to bring bold concepts to life quickly and evolve the strongest ideas into scalable experiences with long-term strategic and commercial value
- You will partner closely with leaders across content, product, engineering, design, marketing, partnerships, and advertising to turn ideas into compelling consumer experiences
- Success in this role requires strong creative judgment, cross-functional leadership, and the ability to move ideas from concept to execution in an evolving environment
- You will create culturally relevant experiences tied to major moments, shape sponsorship and monetization opportunities, and help establish Roku's internal innovation studio capabilities
- Lead Roku's interactive entertainment and content innovation efforts across concept development, incubation, launch, and scale-up of platform-native experiences
- Define a clear vision for new entertainment formats that bring together storytelling, interactivity, technology, and audience engagement
- Build and guide a repeatable development pipeline for original experiences, with the goal of delivering multiple launches annually
- Partner cross-functionally with teams across content, product, engineering, design, marketing, partnerships, and advertising to bring new concepts to market
- Create culturally relevant experiences tied to major moments and events such as CES, Cannes, Roku Live, and Upfronts
- Identify and prioritize opportunities that increase consumer engagement, strengthen brand affinity, and differentiate the Roku platform
- Shape sponsorship and monetization opportunities that can attract premium advertising and brand partners
- Establish and grow Roku's internal innovation studio capabilities for interactive entertainment experiences
- Guide teams through ambiguity with clear decision-making, strong collaboration, and a test-and-learn mindset
- Balance creative experimentation with disciplined execution, measurable outcomes, and scalable operating models
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users.
Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library. Then, after successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released. In 2026, it was announced that media giant FOX would acquire Roku, which the companies say will create the third largest player in US TV by share of viewing.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(Founder & CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
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