Creative Director, Smartly.io
Brand & Content
$120-150k
+ Equity + Annual performance bonus
AI-powered advertising platform
Open for applications
AI-powered advertising platform
501-1000 employees
Open for applications
$120-150k
+ Equity + Annual performance bonus
501-1000 employees
Company mission
To unify the full funnel of marketing and break silos between advertisers, marketers, and creatives.
Role
Who you are
- Experience leading and developing creative teams, including direct people management responsibilities
- Strong background in graphic design, brand design, visual communication, or a related creative discipline
- Experience as a conceptual Art Director, with a portfolio that demonstrates strong campaign thinking and creative problem-solving
- Ability to translate strategy, messaging, and business goals into engaging creative concepts and visual storytelling
- Strong design craft and a deep understanding of typography, layout, visual systems, and brand identity
- Experience partnering with cross-functional stakeholders and navigating feedback from multiple audiences
- Excellent communication, presentation, and collaboration skills
- Ability to balance creative excellence with practical business outcomes
- Experience working with consumer-facing brands or B2C marketing is preferred, but not required
- Experience working in technology, SaaS, or high-growth environments is a plus
What the job involves
- Smartly is looking for a Creative Director to join our Brand & Content team and help shape how our brand comes to life across campaigns, content, events, digital experiences, and marketing initiatives.
- Reporting to the SVP of Brand & Content, this role combines creative leadership, people management, and conceptual thinking to create work that is distinctive, effective, and aligned with our business goals
- You'll lead a team of designers, develop strong creative concepts, and partner across the business to bring Smartly's story to life. This role is ideal for someone who began their career in design, has evolved into a conceptual art director, and enjoys helping creative teams produce their best work
- Lead, coach, and develop a team of designers, creating an environment where people can do their best work and grow their careers
- Develop creative concepts and campaigns that strengthen Smartly's brand and connect with target audiences
- Provide clear creative direction and feedback throughout the creative process, from brief through final execution
- Partner with Brand, Content, Product Marketing, Communications, and other stakeholders to translate business objectives into compelling creative solutions
- Elevate the quality, consistency, and effectiveness of Smartly's visual identity across all channels and touchpoints
- Review and approve creative work, ensuring it meets strategic objectives, brand standards, and quality expectations
- Help establish and refine creative processes, workflows, and ways of working that enable the team to scale its impact
- Stay current on design, advertising, and cultural trends, bringing fresh thinking and new approaches to the team's work
Our take
Smartly.io helps advertisers automate their campaigns across the largest media platforms, including Facebook, Instagram, TikTok and Pinterest. After seeing quick success following Facebookâs 2012 IPO, the company now works with over 700 brands including eBay, Uber, Ralph Lauren, Under Armour and TechStyle.
Its suite of tools automatically creates ads and videos from product images - handling budget allocation and audience targeting, as well as analysing where and when to purchase advertising. Consequently, Smartly.io has positioned itself to play a leading role in a market where brand and performance work are converging.
Smartly.io sold a majority stake to Providence Equity Partners in 2019 in a move to further its presence in the US. The company has since gone on to make several acquisitions of its own with Viralspace.ai and Ad-Lib.io. Smartly.io's ability to adapt to evolving advertising trends supports its continued growth, and its introduction of AI-powered intelligence across its platform shows it is keeping up with technology trends too.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Apr 2015
$3m
SERIES A
Total funding: $3m
Company benefits
- Generous healthcare packages and mental health services
- Career development opportunities, bonus programs and annual performance reviews
- Hybrid working model, with the option to work abroad for up to 30 days
- Company equity options program
- Paid holidays, OOO time and family leaves
Company HQ
Kluuvi, Helsinki
Leadership
Tuomo Riekki
(Co-founder, Board Member & Advisor)Initially served as CPO of the company. Also the founder of Focal and Zero, and previously founded DealMachine and Metrify.io.
Kristo Ovaska
(Co-founder & Board Member)Founder and CEO at Taito.ai. Initially served as CEO of the company. Previously founded Metrify.io, Startup Sauna, and Funrank.
Laura Desmond
(CEO)Also Founder and CEO at Eagle Vista Partners, and Operating Partner at Providence Equity Partners, as well as being a Board Member at Adobe and DoubleVerify. Former CEO of Starcom.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 22 more jobs at Smartly.io