Head of Brand, Bark
$190-260k
+ Equity
More information about location
Dog toys and treats subscription service
Job no longer available
Dog toys and treats subscription service
1001+ employees
Job no longer available
$190-260k
+ Equity
More information about location
1001+ employees
Company mission
To make dogs as happy as they make us, because dogs and humans are better together.
Role
Who you are
- 10+ years experience in CPG, consumer products and lifestyle brand experience
- Proven experience in a similar role owning a P&L and commercializing products from concept to production managing full-funnel integrated campaigns
- Bachelor’s or Masters degree in Marketing, Business, or related field
- Data driven strategic approach to everything
- Strong understanding of brand management principles and marketing strategies
- Excellent communication and interpersonal skills
- Creative thinker with the ability to translate ideas into actionable plans
- Proficiency in marketing software and analytics tools
- Passionate about dogs and an oversharer with dog pictures or videos
- Strategic planning and execution
- Market research and analysis
- Creative design and branding
- Project management
- Digital marketing and social media
- Data analysis and reporting
- Team collaboration and leadership
- Passionate about branding and marketing
- Detail-oriented with a focus on quality
- Adaptable and able to thrive in a fast-paced environment
- Strong problem-solving skills
- Innovative mindset with a focus on continuous improvement
What the job involves
- As the Head of Brand at BARK, you will be responsible for developing and implementing strategies to enhance the recognition, value, and reputation of our brand
- We are looking for someone with a combination of creative vision, analytical skills, and market insight to ensure our brand remains competitive, relevant in the marketplace and delivers magic to dogs and their people
- Your expertise and creativity will help us connect with our audience, build our brand, achieve business objectives and make all dogs happy
- Develop and execute comprehensive brand strategies to meet business goals
- Conduct market research to identify trends, consumer insights, and competitive landscape
- Define and maintain the brand’s voice, tone, and messaging across all channels
- Plan, coordinate, and execute activations, events, and integrated marketing campaigns that align with brand objectives
- Collaborate with internal teams and external agencies to produce high-quality marketing materials
- Analyze campaign performance and optimize strategies based on data-driven insights
- Ensure consistent brand positioning and messaging across all touchpoints
- Develop and maintain brand guidelines to ensure uniformity in visual and verbal communication
- Monitor brand perception and adjust strategies to enhance brand equity including NPS and SOV
- Work closely with product development teams to ensure new products align with 4Ps, brand identity and values
- Participate in the creation of product names, packaging, and promotional materials
- Provide input on product features and enhancements based on consumer feedback and market trends
- Trend mining and competitive intelligence
- Build strong relationships with key stakeholders, including customers, partners, and internal teams
- Present brand strategies and campaign results to senior management
- Act as a brand ambassador at industry events and conferences
- Oversee the brand’s digital presence, including website, social media, and online advertising
- Implement content strategies to enhance online visibility and engagement
- Monitor digital metrics and adjust tactics to improve performance
Our take
The number of subscription model services has risen substantially over nearly a decade, and the hassle-free, customizable model makes it a smart fit for pet services. BARK, previously BarkBox, is a subscription company working with retail giants like Amazon, Target, and PetSmart to leverage this trend, delivering monthly boxes of dog products to pet owners.
The recession-resistant nature of the pet sector has made BARK an attractive investment prospect. However, numerous like-for-like US competitors have enjoyed the same market benefits, and whilst BARK's big-name retail partnerships are likely to keep it ahead, at some point it may need to consider more decisive ways of distinguishing itself from competitors.
However, the company has leveraged these advantages into material gains. Further, after a minor rebrand and the launch of BARK food, its own dog food brand, it seems well-placed to continue ahead of the pack. The company also recently partnered with Crocs to release dog Crocs, it's a very fun and exciting new branch for the company that will surely appeal to many fur baby owners.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Dec 2016
$60m
SERIES C
May 2016
$60m
SERIES C
Total funding: $141.7m
Company benefits
- Health + wellness: We take care of our entire pack with premium medical, dental, and vision coverage for humans, plus comprehensive pet insurance. Because a healthy team (furry and not) is a happy team. Coverage starts day one for eligible roles
- Work + play your way: Life's too short to be all work and no play – that's why our pack enjoys unlimited PTO and a hybrid setup. Spend 3 days collaborating (and getting puppy play time) in our dog-friendly office, plus 2 days working wherever you and your dog feel most productive
- Growth + rewards: We believe in rewarding great work with competitive salaries and comprehensive compensation packages. For eligible US-based roles, we offer BARK equity so you can share in our company's success. Consider it a well deserved treat for helping us grow
- Office dogs (+BYOD): Dogs aren't just allowed at BARK – they're essential co-workers! Bring your own dog (BYOD) to work or come make some new furry friends. Our office is designed for both human and canine collaboration
- Treats (of course): For your pup, a complimentary BarkBox every month full of toys and treats! For office-based humans, cold brew is on tap and meals are catered weekly
- Benefits + beyond: We invest in your long-term happiness with comprehensive 401k matching, generous parental leave, and benefits that help your whole pack thrive
Company HQ
Financial District, New York, NY
Leadership
Matt Meeker
(Co-Founder, Executive Chairman & CEO)Matt worked as an Account Director at i-traffic from 1998-2000 before co-founding Meetup.com and working as an Advisor for OpenSky.
Salary benchmarks
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