Senior Marketing Manager, FundGuard
Demand Generation
$130-160k
AI-powered investment accounting
Be an early applicant
AI-powered investment accounting
101-200 employees
Be an early applicant
$130-160k
101-200 employees
Company mission
To facilitate safe and efficient asset growth for all investors.
Role
Who you are
- 7–9+ years of experience in demand generation or growth marketing
- Background in B2B SaaS, fintech or financial services
- Proven ownership of pipeline-driven marketing programs
- Strong analytical and operational mindset
- Hands-on experience with AI, marketing automation and CRM platforms, HubSpot preferred
- Comfortable operating independently in a fast-scaling environment
What the job involves
- FundGuard is seeking a Senior Manager of Demand Generation Marketing to own and execute global programs that drive pipeline growth
- Reporting to the Global Marketing Director, this role is responsible for translating marketing strategy into integrated demand generation programs spanning digital, ABM and lifecycle marketing
- The successful candidate will operate with high autonomy, owning execution end to end while partnering closely with Sales, Product Marketing and Revenue Operations
- This is a hands-on role for an experienced demand marketer ready to step into broader ownership and accountability
- Own and execute FundGuard’s global demand generation strategy aligned to revenue goals
- Design and deliver integrated campaigns across digital, paid media, email nurture, ABM, website and 3rd party channels
- Translate pipeline targets into actionable quarterly campaign plans that drive top of funnel engagement while accelerating middle and bottom of funnel opportunities
- Drive sales origination and pipeline growth across asset owners, asset managers and asset servicers predominantly in the U.S., Canada and U.K
- Build and manage campaigns directly within marketing automation and CRM platforms
- Partner with Sales team on account targeting and follow-up activities
- Collaborate with Product Marketing to activate personas, positioning and campaign messaging
- Manage lead lifecycle programs including scoring, routing and nurture
- Track performance across lifecycle stages and continuously optimize conversion
- Support regional content marketing and event programs through digital amplification
- Help manage external agencies and vendors supporting paid media and SEO/AEO/GEO
Our take
The global asset management sector faces many operational inefficiencies. Attempting to revolutionise this space with its AI-powered investment accounting platform is FundGuard. Hosting a multitude of capabilities, the platform streamlines accounting workflows, supporting asset managers with a new wave of solutions.
Said to be the industry's first fully cloud-native investment accounting platform, the product offers an all-encompassing suite of tools. One of the highlights is that the platform allows data that might usually be stored over multiple platforms to be kept in one cohesive store - providing a single source of truth across all systems
An impressive Series C funding instalment in 2024 will allow FundGard to continue product innovation and grow its customer base. Projections for the company look positive, and it certainly has the potential to disrupt investment management if it can continue to deliver what the industry needs.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Mar 2024
$100m
SERIES C
Apr 2022
$40m
SERIES B
Total funding: $156m
Company HQ
Dedham, MA
Leadership
Lior Yogev
(CEO)Previously worked for Goldman Sachs in the Investment Banking Division. Also worked through several roles for Multifonds including Head of North America.
Uri Katz
(VP R&D)Prior work includes CTO and Co-founder of IQurio, and Senior Data Engineer for Natural Intelligence.
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