Email Marketing Analyst, Wayfair
More information about location
4 days a week in office
A global online homeware marketplace
Posted today
A global online homeware marketplace
1001+ employees
Posted today
More information about location
4 days a week in office
1001+ employees
Company mission
To help everyone, anywhere create their feeling of home.
Role
Who you are
- A Bachelor's degree in a related field like Marketing, Business, Economics or Science/Math
- Prior experience in Digital Marketing and running marketing campaigns - Performance Marketing or a similar analytical role is a big plus
- Strong analytical skills with the ability to generate insights and solutions from large quantitative data sets
- Strong business acumen, hunger for driving results and improvement-driven mindset - you quickly grasp KPIs and metrics, and constantly look for opportunities to improve performance
- Brand and creative focused mindset to develop and iterate on new and engaging Email content for our customers
- A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude
- Excellent critical thinking, communication, and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners
- Proficiency with analytical tools (SQL, GBQ, Looker, Excel)
- Excellent English (German is a big bonus)
What the job involves
- The position is under a 2-year fixed-term contract (with possibility of extension)
- The Email Marketing team is responsible for driving customer loyalty through targeted Email Marketing campaigns
- By combining brand focused content creation and data science personalization strategies, we tailor our email content to match each customer’s unique interests and purchase intent
- Our goal is to maximize long-term customer engagement by continuously testing and refining our content to ensure it resonates with our audience
- Own the growth strategy for our B2C or B2B email and push notification campaigns in Europe (DE, UK, IE)
- A/B test innovative ideas for optimizing our emails, leveraging our experimentation platform to improve engagement and customer satisfaction
- Identify and implement technology-driven improvements that elevate campaign effectiveness, streamline processes, and meet evolving business needs
- Work closely with internal stakeholders - including Creative, Promotions, Brand, SF engineering, Data Science, and MarTech teams—to coordinate, plan, and execute high-impact campaigns and experiments that align with our business goals
- Analyze and report on email campaign performance using a suite of analytic tools to identify opportunities and create data-driven strategies to drive channel performance
Our take
Wayfair emerged in the early era of eCommerce with a mission to revolutionize online shopping, offering customers a convenient platform to purchase goods. Today, it stands as one of the foremost global players in the online furniture delivery industry, boasting an impressive inventory of over 33 million products.
Renowned for its extensive product range and comprehensive service offerings, Wayfair distinguishes itself by providing an end-to-end customer experience, from browsing to doorstep delivery. Despite its prominence, the company faces profitability challenges attributed largely to expansion expenses. Nonetheless, its solid presence in the competitive online homeware sector solidifies its position as a key contender.
With ambitious global expansion plans, Wayfair remains committed to maintaining its leadership in the industry. As it aspires to become the ultimate destination for all home needs, its more recent ventures into physical retail represent significant strides toward this overarching goal.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
-14% employee growth in 12 months
Company
Company values
- Relentless Customer Focus: Delivering an exceptional customer experience drives everything we do. We invest in understanding our customers and partners. We are all in customer service
- Deliver Rsults With Agility: We prioritize work that drives long-term value. We execute with urgency, learn from failure, and nimbly pivot. The outcomes of our efforts are impactful, measurable results
- Use Good Judgement: We are bold and confident, never reckless. We make reasoned, calculated decisions based on data, critical thinking, and pattern recognition
- Build the Best Team: We lead by setting the bar high, articulating clear goals, and diving deep. We hire, develop, and leverage only the best. Our leaders continually reevaluate and strengthen their teams and do not shy away from hard decisions. We expect and demonstrate excellence
- Collaborate Effectively: We invest in cross-functional global partnerships that maximize impact and minimize duplication. We prize collaboration in all interactions – with our teammates, stakeholders, and suppliers. We disagree, align, and commit. Effectiveness and efficiency in collaboration are required.
- Respect Others: We earn and show respect, treating our teammates and partners with empathy and inclusion. We presume good intent while prioritizing impact. We balance confidence and candor with humility and kindness.
- Be an Owner: We are Wayfair first. We act on what’s best for the company, ahead of team or individual goals. We spend every dollar as if it is our own. We take pride in Wayfair’s success while planning the next win. We always think long-term
- Innovate & Improve: We are not limited by precedent. We boldly challenge the norm. We continually identify opportunities to innovate, improve, and simplify. We value incremental improvements, but we also look for game-changing breakthroughs.
- Adapt & Grow: We value adaptability and self-reflection. We find opportunity in every change, experience, and mistake. We are committed to continuous self-improvement.
Company HQ
Prudential / St. Botolph, Boston, MA
Articles
Leadership
Niraj Shah
(Co-Founder & CEO)Studied Engineering at Cornell University before co-founding Spinners, a Boston-based IT services company. Previously acted as Entrepreneur in Residence for Greylock and has served as CEO of Wayfair since co-founding the company in 2002.
Steven Conine
(Co-Founder)Co-founded Spinners before working for Operations at iXL. Conine also co-founded Pillar VC in 2016.
Salary benchmarks
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