Marketing Director, Mitiga
Cloud security platform
Open for applications
Cloud security platform
21-100 employees
Open for applications
21-100 employees
Company mission
To mitigate natural hazards with science, high-performance computing and artificial intelligence
Role
Who you are
- 7+ years of B2B marketing experience in cybersecurity
- Deep understanding of digital marketing, and demand generation
- Experience managing marketing budgets and demonstrating measurable ROI from campaigns
- Proven success in aligning marketing strategies with sales objectives to achieve pipeline and revenue goals
- Strong analytical mindset; adept at using data to guide decision-making
- Excellent project management skills, capable of balancing big-picture strategy with attention to detail
- A self-starter who thrives in a fast-paced, startup-like environment
- Audience-focused, with a strong understanding of cybersecurity decision-makers' needs and challenges
- Highly proficient with the latest AI tools with demonstrated ability to leverage AI for marketing purposes
What the job involves
- Mitiga is seeking an exceptional Director of Marketing with a proven track record in the cybersecurity industry.
- This role is ideal for a marketing leader with deep expertise in digital marketing and demand generation who can build and execute a comprehensive marketing strategy to drive pipeline creation.
- This individual will work collaboratively with Mitiga's existing marketing team, external agencies, and cross-functional partners to establish Mitiga as a leader in cloud and SaaS incident response solutions
- Develop and lead the execution of Mitiga’s overall marketing strategy, aligning with company objectives and sales goals
- Build a marketing plan that incorporates demand generation, digital marketing, and brand-building initiatives
- Collaborate with internal teams and external partners to optimize marketing efforts across channels
- Drive pipeline creation by developing and executing multi-channel lead-generation campaigns, including organic search, paid search, paid social and more
- Partner with sales teams to ensure alignment between marketing campaigns and sales goals, providing qualified leads to drive revenue growth
- Own and optimize email and nurture programs, leveraging marketing automation tools to enhance lead engagement and conversion rates
- Lead the strategy and execution of paid and organic digital marketing campaigns to increase awareness, engagement, and conversions
- Manage performance metrics, regularly reporting on campaign ROI and implementing optimization strategies
- Oversee website and landing page content strategies to ensure alignment with SEO, demand generation, and branding efforts
- Plan and execute events of all types - both in person and digital that position Mitiga as a thought leader in cybersecurity, increase brand awareness and build pipeline
- Hiring and managing the marketing team, fostering a collaborative and high-performance culture
- Manage agency and contractor relationships to ensure seamless execution of paid media, content creation, and other outsourced marketing activities
Our take
The business case for digital transformation is undeniable, but the move to the cloud and increased use of SaaS products comes with significant security risks. Mitiga exists to help companies prepare for and respond to data breaches and cyberattacks, providing the expertise and investigative ability that is often lacking in companies that are new to the cloud.
There's no shortage of cloud security companies justling for a piece of the almost $50 Billion market, including the likes of Wiz, Sentra and Dig Security to name just a few. Mitiga's approach differs from others on the market, however: rather than heading off a threat before it can occur, a difficult task which is by no means always successful, it is designed to limit the damage caused by a breach and allow a company to rapidly recover.
Mitiga has recently closed a Series A funding round led by ClearSky Security. This funding will be used to develop its product and to hire additional talent. Having secured enough investment and grown a large enough customer base to operate for several years without additional funding, Mitiga is in a good position to capture a large share of the growing cloud security market.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Jan 2025
$30m
SERIES B
Mar 2023
$45m
SERIES A
Total funding: $107m
Company benefits
- Time Off
- 401K Match (US)
- Healthcare Benefits (US)
- Snacks
- Stock Options
- Diving Club (IL)
- Flexibility
- Mac + Monitor + Cell
- Music Room (IL)
- Dog Friendly
- Commuter Benefits
Company values
- We Put People First
- We Work as a Team
- We Excel at What We Do
- We Innovate
- We Are Constantly Evolving
- We Listen to Our Customers
Company HQ
Tel Aviv-Yafo, Tel Aviv District
Articles
Leadership
Tal Mozes
(CEO)Was previously Partner & Lead of Hacktics Cyber Security Center of Excellence at EY and founded Ferocity Capital, Seeker Security, Hacktics and Griffon Mobile Apps.
Ofer Maor
(CTO)Before co-founding Mitiga was the Director, Solutions Management at Synopsys. Prior to that co-founded Quotium, Seeker Security and Hacktics.
Ariel Parnes
(COO)Prior to co-founding Mitiga was Head of the Cyber Department for the Israeli Intelligence Service.
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