Vice President of Marketing, Endear
+ Stock options
Retail CRM for consumer brands
Be an early applicant
Retail CRM for consumer brands
21-100 employees
Be an early applicant
+ Stock options
21-100 employees
Company mission
Endear's mission is to change the way the retail industry thinks about connecting with their customers and driving in-store sales.
Role
Who you are
- The ideal candidate will be both strategic and hands-on, able to think big while executing on day-to-day priorities
- You should be comfortable operating in a fast-paced, sometimes ambiguous environment, and have conviction around the power of marketing to make amazing products shine even brighter
- If you're excited about leading marketing at a high-growth SaaS company and want to make a significant impact, we'd love to hear from you
- You have a rich career (8+ years) of marketing experience with 3+ years in senior roles at b2b SaaS companies. You understand the most important growth channels and relevant benchmarks but also know that one playbook doesn’t fit every company
- You’re willing to get your hands dirty and take on a player-coach mentality; we’re still a small team and we are looking for someone who’s willing to tackle challenges directly along with directing the team
- Track record of scaling marketing orgs from early-stage to growth phase. You’ve done this before and are excited for a new challenge
- You’re passionate about the numbers and leveraging data to iterate quickly. You’re eager to test out new ideas and find quick wins to keep things moving forward
- You’ve worked at a company with fewer than 20 people and have experience building and managing high-performing teams of 5-15 people; early career in top-of-funnel growth a plus
- Well-versed in Hubspot; generally nerdy about how software can give us an edge over everyone else
- You are excited about remote work opportunities. You thrive under the flexibility afforded by work-from-home and embrace empowering your team to work independently
- You are a curious person. We want people that can see challenges coming and are eager to find novel solutions
What the job involves
- As VP of marketing, you’ll have the opportunity to take an incredible product and share it with the world
- You’ll take on leading a small but mighty team that is eager to follow your guidance on how we can rapidly improve demand generation, brand recognition, and overall market penetration in order to engage and convert the world’s leading retail brands
- You'll apply your tenured history in SaaS to build the right comprehensive strategy and team for Endear’s unique offering and ICP
- With a focus on honing our top-of-funnel capabilities, you know how to draw attention to what makes us special
- You’ll be deeply involved in our overall funnel dynamics and guide both forecast and budget based on executive leadership’s overall growth goals, with a strong emphasis on data-driven decision making and measurable results
- Develop and execute a comprehensive marketing strategy aligned with our growth targets and product roadmap
- Lead and grow a high-performing marketing team across demand generation, content, product, and lifecycle marketing
- Own our marketing budget and metrics, with a focus on pipeline generation and ROI
- Continue to hone our brand voice and positioning in the market, differentiating us from competitors
- Work closely with cross-functional teams, including sales, product, and customer success to ensure alignment across company objectives
- Drive thought leadership through content strategy and market education
- Present regularly to leadership and company at large on marketing org’s performance across KPI’s and org’s impact on company’s overall success
Our take
Endear offers retail sales teams a CRM, analytics, and messaging platform to help open conversations that lead to sales. This clienteling app aims to help personalize the shopping experience, allowing retailers to digitally cultivate individual customer relationships.
Endear are keen to present clienteling as a forward-looking retail solution. With many brands and storefronts moving online, companies have had to adapt to new methods of customer outreach and retention. Competition seems even fiercer when considering how marketplaces like Amazon and Shopify facilitate easy browsing and price comparison. The aim is that fostering clientele relations offers a non-standard, and therefore appealing and attention-grabbing, way of netting a strong customer base.
Certainly e-commerce customers at large are showing a marked preference for personalized service. And this approach is a great way of cultivating the kind of emotional connection that creates customers with high lifetime value for the company. With much to play for as online retail becomes an increasingly popular shopping method, clienteling may prove an attractive and lucrative strategy to sell.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (2 rounds)
Feb 2022
$1.6m
EARLY VC
Mar 2020
$1.1m
SEED
Total funding: $2.7m
Company benefits
- Flexible vacation
- Full coverage healthcare
- Stock Options
- Choice of in-person or WFH
Company HQ
Civic Center, New York, NY
Articles
Leadership
Jinesh Shah
(Co-Founder)Former Graphic Designer at Chalkfly and Senior Product Architect at ROk3r. 2016 Venture for America Fellow.
Leigh Sevin
(Co-Founder)Georgetown '14 // VFA Alumna // NY'er
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