Demand Generation Manager, Marqeta
$140.6-206.7k
Salary dependent on location + Equity + ESPP
More information about location
Modern payment & card issuing solutions
Be an early applicant
Modern payment & card issuing solutions
1001+ employees
Be an early applicant
$140.6-206.7k
Salary dependent on location + Equity + ESPP
More information about location
1001+ employees
Company mission
To be the global standard for modern card issuing, empowering builders to bring the most innovative products to the world.
Role
Who you are
- 5-6 years in B2B demand generation, performance marketing, or growth marketing
- Proven experience owning or influencing pipeline metrics, not just campaign execution
- Strong analytical skills with the ability to connect campaign performance to funnel and revenue outcomes
- Experience partnering closely with sales teams and incorporating field feedback into marketing decisions
- Strong commercial mindset with an understanding of how marketing influences deal progression and revenue outcomes
- Proficiency in Salesforce and Marketo (or similar platforms)
- Experience in fintech, payments, embedded finance, or financial services preferred
- Experience with GTM automation and AI marketing technologies preferred
- Comfortable operating in ambiguity and building programs from scratch without fully defined playbooks
What the job involves
- Marqeta is seeking a Demand Generation Manager who will drive the performance of our marketing programs for key sales segments
- This role sits at the intersection of marketing and sales, ensuring campaigns, content, and creative assets are not only distributed flawlessly but drive measurable outcomes, owning the end-to-end demand strategy for assigned segments, from planning through execution to pipeline impact
- You will be responsible for improving our core KPIs: target account engagement, intent progression, and pipeline generation
- By continuously analyzing results and integrating feedback from sellers, you will guide marketing teams to improve programs, optimize campaigns, and maximize revenue impact
- The ideal candidate is analytical, collaborative, and obsessive about performance
- They thrive on testing, learning, and making data-driven decisions that influence pipeline results
- Drive performance against core demand KPIs: target account engagement, intent progression, and pipeline generation for assigned sales segments
- Drive measurable impact from integrated campaigns, working with content and creative teams to optimize programs for pipeline influence
- Serve as a key partner between sales and marketing functions, using campaign data and field insights to continuously improve programs
- Partner with sales to understand account engagement, follow-up quality, and conversion trends, translating insights into actionable campaign recommendations
- Optimize channels and campaigns across paid media (including Google, LinkedIn, Reddit, programmatic), SEO/AEO programs, and events based on performance data
- Establish and execute a structured testing agenda, learning from results and sharing insights to guide future marketing decisions
- Ensure accurate tracking, attribution, and reporting in partnership with marketing operations
- Monitor and report on segment and campaign performance regularly, using data and sales feedback to improve engagement, conversion, and pipeline impact
Application process
- Application Submission
- Recruiter phone call
- Hiring manager video call
- Virtual “Onsite” consisting of 3-4, 45 min Video Interviews
- Offer!
Our take
Marqeta processes payments quickly, offering businesses a more straightforward way to take customer payments with its physical and virtual card solutions. The company has a string of major companies utilizing its flexible and scalable platform, including Uber, Doordash and Square.
The company is rapidly expanding in Europe, with strong growth in processing volumes and new partnerships, including major collaborations with firms like Trade Republic. It also partnered with Visa and Affirm to introduce the Visa Flexible Credential, allowing users to access multiple payment methods on one card.
With a focus on global growth and delivering innovative financial services, Marqeta is targeting new verticals and supporting underbanked businesses. With this aim, the company is on its way to deepening its impact in the fintech space and driving further innovation in payments.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
May 2020
$150m
LATE VC
May 2019
$250m
SERIES E
Total funding: $542.5m
Company benefits
- Praise: We believe in generously recognizing each other’s talents and contributions, and sharing the goodness we see
- Health and wellness: We cover your premiums for health, dental, and vision. Plus, your pet gets his/her/its own insurance, on us
- Flexible time off: We take time to relax and recharge when needed. We have unlimited time off for most employees and encourage an average of 5 weeks per year
- Marqeta paid family leave: We support all families. We offer 12 weeks of paid leave for all new parents and up to 20 for birthing parents. We also offer 4 weeks of caregiving leave
- 401k match: We invest in your future. We’ll match 50% of your contribution and up to 6% of your salary
- Meaningful equity: As owners of the company, we’re all in this together. Full-time employees will receive equity in Marqeta
- Giving back: We recognize we’re part of a larger community and encourage employees to donate their time and expertise to organizations they support
- Monthly stipend: You’ll get an additional monthly stipend on your paycheck to help fund your daily commute, cell phone, and/or internet connectivity
- Stock discount: The Employee Stock Purchase Program allows employees to buy discounted company stock
Company HQ
Northgate - Waverly, Oakland, CA
Leadership
Jason Gardner
(Founder & Board Member)Having studied at Arizona State University, worked in Management for Benettar Marble & Granite, NetManage and Gartner Group. Then founded PropertyBridge and spent 2 years at MoneyGram before founding Marqeta as CEO in 2010.
Mike Milotich
(CEO)Spent a decade at VISA, ultimately serving as SVP (Head of Corporate Finance and Investor Relations). Was also Commercial Analytics Lead for PayPal and a Senior Financial Analyst at Barclays Global Investors.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 26 more jobs at Marqeta