Senior Marketing Manager, Monzo
$110.5-149.5k
+ Equity
Digital-only bank platform and marketplace
Be an early applicant
Digital-only bank platform and marketplace
1001+ employees
Be an early applicant
$110.5-149.5k
+ Equity
1001+ employees
Company mission
To build a new kind of bank that makes money work for everyone.
Role
Who you are
- A track record of working closely with Product and Marketing leadership and helping to shape strategy from the early stages of product building
- You’ve marketed a financial or tech product to a US consumer audience before
- You’ve ideally worked at both an early stage company and complex larger organisation
- An eye for a great key message, and the ability to clearly and constructively critique a creative approach
- A strong understanding of campaign metrics, and channel mix from CRM to Paid marketing, that shape typical GTM tactics
- You’re happy with a combination of getting your hands dirty and taking ownership of your area
- Excited to work at a fast-paced, award-winning, quickly growing company across different markets and time zones
What the job involves
- As Senior Marketing Manager for the US, you'll play a pivotal role in shaping Monzo's presence in the US market. Reporting to the Head of Growth Marketing, US and working with our Global Growth and Marketing Team based in the UK, you'll be responsible for crafting and executing innovative marketing strategies that resonate with US consumers to grow and scale Monzo in the US
- 🔑 You’ll play a key role by..
- Marketing campaign planning and execution: Executing and helping build a plan tailored for the US, including media/channel strategies, communication tactics, and integrated marketing campaigns
- Positioning & Messaging Mastery: Deeply understand our market and customers to compose powerful, differentiated positioning. Craft impactful messaging frameworks that resonate with our target audiences
- Growth/Lifecycle Campaigns: Work in partnership with Product to drive customer acquisition and engagement. Develop a deep understanding of customer journeys that lead to targeted campaigns and greater customer loyalty
- Creative problem-solver: Working with the team to market to a new audience and find innovative ways to grow the brand
- Market Insights: Aggregating trends, customer feedback and market insights into clearly defined positioning that works with Monzo brand narratives and story.
- Integrated Marketing across channels: Developing and implementing marketing plans across multiple channels, including digital, social, and traditional media
- Working with Creative and Media agencies: Partnering with best in class agencies and own day to day agency management
- Stakeholder Management: Working with stakeholders within Monzo to align marketing efforts with overall business objectives
- Brand Consistency: Upholding Monzo's brand identity and values while adapting to the nuances of the US market. Ensure consistency in messaging and branding across all touchpoints
- Reporting: Working with data teams to report frequently on key metrics, providing insights and actions
- Regulatory Compliance: Navigating the regulatory landscape in the US to ensure all marketing activities adhere to local regulations
Application process
- A quick call with a Recruiter
- A video-call with the Hiring Manager
- A role specific case study
- 2 stage interview loop (Role Specific & Behavioural)
- Our average process takes around 3-4 weeks but we will always work around your availability. You will have the chance to speak to our recruitment team at various points during your process where you can ask any specific questions you might have
Our take
Monzo is a challenger bank that fully operates online and offers a full range of current, savings, business accounts, and more. The speed of the challenger banks to provide a great experience has been impressive, and the number of competitors appearing has proven the consumer desire for innovation.
Monzo remains one of the popular online banks, with more than 6 million active users. The company faces competition from more traditional banks, such as Goldman Sachs and JP Morgan, which have launched their own digital banks. However, the new technologies that the company is built on enable it to expand quickly (with fewer issues) than the incumbent players' offerings.
With an increasing amount of people switching banks, the company's ever-expanding suite of banking and financial services (such as its buy-now-pay-later offering) has resulted in Monzo receiving the second-highest net switching gains among digital challenger banks (just behind Starling).
After setting U.S. expansion plans aside in 2020, the company launched in the U.S. market in early 2022, partnering with Sutton Bank to provide its U.S. accounts. After several years focused on narrowing its losses, Monzo hit profitability in the first two months of 2023. In the same year, 2 million new customers joined, tallying its customer base at 9 million in 2024.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 18 rounds)
May 2024
$190m
LATE VC
Mar 2024
$453.7m
LATE VC
Total funding: $1.9bn
Company benefits
- Yearly Salary Review + Proactive pay increases to reflect growing responsibilities + Share options
- Flexible working hours
- Work From Home Opportunities + we'll pay for any equipment you need to do your job
- 24 days holiday a year, plus bank holidays
- Paid sick leave for both physical & mental health + Health insurance via AXA or Vitality + Additional health insurance through Medicash
- Employee Assistance Programme
- Learning budget of ÂŁ1,000 a year
- Aviva Pension Scheme + 4% Employer Contribution
- Paid maternity, paternity, adoption or shared parental leave (after 13 weeks of employment)
- 52 weeks of primary caregiver leave (6 months at 100% pay, 13 weeks at Statutory Maternity Pay, 13 weeks unpaid)
- 3 months of secondary caregiver leave at 100% pay
- Unum Life Insurance
- Access to fertility and family-forming health benefits via Fertifa
- Abellio Season Travel Tickets + Cycle-to-Work Scheme
Company HQ
City of London, London, UK
Leadership
TS Anil
(CEO)Also a Board Member at Accion. Previously Board Member at UK Finance, Global Head of Payments, Products & Platforms at Visa and was the Global Head of Retail Products at Standard Chartered Bank.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 44 more jobs at Monzo