Head of Marketing, Cuure
More information about location
2 days a week in office
Personalised holistic health
Open for applications
Personalised holistic health
21-100 employees
Open for applications
More information about location
2 days a week in office
21-100 employees
Company mission
To improve everyone’s health through a new personalised experience, based on the latest scientific knowledge and improved by technology.
Role
Who you are
- You want to lead an international, fast-growing brand. You're dynamic, ambitious, entrepreneurial and creative, and you're looking to build, learn, be challenged and contribute to this adventure:
- Minimum 6 years' experience
- Previous team management experience
- Previous experience in a B2C/Consumer company (>10M€ of business revenue)
- Previous experience in a start-up or dynamic environment highly appreciated
- Strong entrepreneurial spirit - creative mind and ability to take initiative
- Fluent English & French + other languages appreciated (Italian, German, Spanish, Dutch)
- Interest in wellness appreciated
What the job involves
- Marketing Strategy : You'll be in charge of developing and launching innovative marketing strategies to promote our brands, consolidate our brand identity and drive company growth
- Performance Marketing : coordination of the Performance Marketing team (including growth, engagement, campaigns, media buying, growth analysis) = 6 people
- Define and implement acquisition and retention customer strategies
- Manage existing acquisition channels (SEA/SEO, content,…) and find new ways to generate new leads
- Set up performance monitoring tools (website, campaign, communication channels,…) and perform analysis in a continuous improvement process
- Brand & Communication : coordination of the Brand & Communication team (including brand, communication, PR, Social Media) = 3 people
- Strengthen Cuure’s notoriety, ensuring a coherent identity on all the marketing channels used
- Asset & Content Production : coordination of the Asset & Content Production team (including Brand assets / TV / Photoshoots, design, editorial) = 4 people
- Your team role :
- Head of Global Marketing
- Member of the ComEx
- Close & direct relation to CEO & cofounders
Application process
- Interview 1 : 15' telephone screening with our HR Manager (Sabrine)
- Interview 2 : 60' video interview with the Manager focusing on your career path
- Business case
- Interview 3 : 60' meeting on our premises with the manager to discuss the business case and the position + 60' with one of our co-founders to discuss values
- Taking up references
- 6/ Interview 4 : meeting on our premises, 30' fit interview with other team members + 60' final interview with one of our co-founders to finalize all aspects of the position and the offer
Our take
According to Cuure, the majority of people are deficient in essential micronutrients and, though nearly 70% of consumers believe in the virtues of food supplements, only 16% consume them. The company sets out to change this, with personalised supplement boxes and a hyper-focus on transparency, to encourage more people to invest in their health.
Cuure's range of vitamins, minerals, plant extracts, and more are all made in Europe from high-quality ingredients, with in-depth information about their benefits and origins. As an extra bonus for the uninformed or sceptical, the website offers a short quiz that generates recommendations based on what aspects of their health a person wants to target.
Cuure has been well received by consumers, with a majority positive reviews for its services. Investment received by the company will be used to reach more customers, and work to further internationalise the Cuure experience, with its ultimate ambition to be a European leader in personalised health.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
15% employee growth in 12 months
Company
Funding (2 rounds)
Sep 2022
$10.4m
SERIES A
Sep 2020
$1.9m
SEED
Total funding: $12.3m
Company benefits
- The opportunity to have a real impact on the company's strategy and development
- An extremely close-knit team, both caring and determined
- We are fast-growing - the best possible environment to progress quickly
- Individual feedback and coaching sessions
Company HQ
Sentier, Paris, France
Articles
Leadership
Hugo Facchin
(CEO)Advisor at Nift. and 2250. Former COO of Try the World.
Jules Marcilhacy
(COO)Co-founded Galen Supply. Previously the Head of Growth at Adore Me.
Salary benchmarks
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