CRM Manager, Eucalyptus
United Kingdom
3 days a week in office
A global digital healthcare company
Open for applications
A global digital healthcare company
501-1000 employees
Open for applications
3 days a week in office
501-1000 employees
Company mission
Eucalyptus is the company behind “Juniper”, one of the world’s largest weight management programs combining GLP-1 medication with a tailored nutrition and exercise programme, supported by our multidisciplinary care team of prescribers, health coaches, dietitians, nurses and pharmacists.
Role
Who you are
- At least 4 years of experience in lifecycle marketing, CRM, ideally within a fast-paced or startup environment
- Confident using technology, with proficiency in marketing automation tools (e.g., Klaviyo, Customer.io, Braze) and familiarity with analytics platforms (eg. Tableau, Mixpanel, Metabase)
- Data-driven - comfortable using insights from existing data to identify gaps in the patient journey and opportunities for optimisation, experience running A/B tests
- Strong written communication skills, with a knack for creating engaging and empathetic content
- Passionate about patient experience and problem-solving, with a demonstrated interest in health and wellness
- Highly organised, independent, and able to collaborate effectively within a team
- Thrives in a fast-paced environment, excited by creative problem-solving and innovation
What the job involves
- We’re seeking a CRM Manager take the lead in shaping Juniper’s lifecycle and retention strategy
- In this role, you’ll create engaging, data-driven campaigns that guide and support patients throughout their journey, directly influencing how they experience Juniper and perceive the value we provide
- Your work will be pivotal in ensuring patients feel supported, informed, and motivated to continue their treatment journey with confidence
- As we expand our range of services and build an ecosystem focused on delivering long-term health, we aim to use lifecycle marketing to foster meaningful relationships that extend beyond the time patients spend on medication
- This role requires a creative and strategic mindset, with the ability to work cross-functionally to design lifecycle initiatives that are impactful, innovative, and deeply aligned with Juniper’s patient-first ethos
- This is not about sending generic campaigns or driving vanity metrics
- Your role will be integral to building a truly patient-centric lifecycle strategy
- Developing and executing lifecycle marketing campaigns that engage, educate, and retain patients across all direct channels available (think email, push, SMS, and in-app messaging)
- Using data and insights to personalise communications for specific cohorts and stages in the patient journey
- Leveraging content to create and share high-quality, impactful messaging related to nutrition, weight loss, and health that inspires and informs patients
- Thinking creatively to develop innovative campaigns, such as automated onboarding flows, retention touchpoints, and reactivation strategies
- Collaborating cross-functionally with marketing, product, and analytics teams to ensure lifecycle initiatives align with business goals and patient needs
- Continuously testing and optimising campaigns through A/B testing, ensuring we’re always learning and improving
- Tracking and reporting on key engagement and retention metrics to measure the impact of your work and inform future strategies
Salary benchmarks
Our take
The consumer-health industry is booming, driven by an ageing population, a proliferation of wellness-related products and services, burgeoning sources of health-related information, and consumers’ desire to control their health. In the UK alone the market is valued at nearly £3 billion, and with considerable growth expected over the next decade, this is a sector ripe with opportunity.
Eucalyptus is gunning to become a big player in this industry. Founded in Australia, its goal is to build digital healthcare solutions for patients all over the world. Founded in 2019, Euc has since launched 5 demographically tailored brands and facilitated over 1 million medical consultations worldwide. Built a team of approaching 500 Eucalypts in 6 countries consisting of medical practitioners, engineers, operators and many more functions! Raised over $100M in funding from the same investors who backed Canva, Uber, and AirBnB.
And in 2024 Eucalyptus's UK market has more than tripled and is on track to ~4-5x by the end of the year. In the UK, Juniper is the core brand, with a focus on tackling obesity through a combination of medication and lifestyle change.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Oct 2023
$5.2m
LATE VC
Apr 2023
$50m
LATE VC
Total funding: $140m
Company benefits
- A monthly wellness allowance, for you to spend on whatever wellness means to you
- Enhanced parental leave & sick leave
- A fun office with regular socials including after school sport, clubs, cycle kick offs and seasonal parties
- Your own MacBook, Euc merch and more!
- Your own stake in the business with our employee options program
- Flexible working
- A yearly personal development budget and 3 extra days of leave to continuously up-skill yourself
Company values
- Patients first: Our patients inform every decision we make, from creative, to product and operations. A patient-first mindset requires both empathy and understanding to build experiences that truly serve, protect and empower our patients.
- Earn the right to exist: Improving healthcare starts with appreciating its origin and respecting the science behind its modern-day applications. With this viewpoint, we can fully understand our impact as an industry disruptor and acknowledge this responsibility as we break new ground.
- Build in the open, together: Transparency is the thread that runs through every team at Euc. From the top down, we expect accountability and encourage an openness to being challenged. We work best when we're kind, fair, and direct with each other.
- Lean into discomfort: Everyone at Euc is encouraged to be courageous and make bold moves, even when this feels uncomfortable. Progress is achieved when we push ourselves to excellence and take ownership of both our failures and successes.
Company HQ
London, UK
Leadership
Charlie Gearside
(Co-Founder)Ex-Creative Director at Koala. Also founder and GM of Pilot.
Tim Doyle
(Co-Founder & CEO)Ex-Head of Marketing & Head of Strategy and Growth at Koala.
Benny Kliest
(Co-Founder & CSO)Also founder and ex-CEO of R&D lending.
Alexey Mitko
(Advisor)Ex-Financial Controller at Koala. Also an Advisor at NORMAL.
Rebecca Holdt
(Head of EU)Ex Bain & Company. Bec was the Strategy Lead in Australia before moving to the UK to launch Euc's first international market.
Brooke Loneragan
(Growth Lead )Also ex Bain & Company, Brooke is now leading our Growth efforts in the UK which has resulted in Juniper UK becoming the biggest brand across Euc globally.
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