Director of Product Marketing, Dropbox
Dropbox Core
$193.1-293.9k
+ Corporate bonus program or a sales incentive + RSUs. Salary dependent on location
More information about location
Smart workspace company
Be an early applicant
Smart workspace company
1001+ employees
Be an early applicant
$193.1-293.9k
+ Corporate bonus program or a sales incentive + RSUs. Salary dependent on location
More information about location
1001+ employees
Company mission
Dropbox's mission is to design a more enlightened way of working.
Role
Who you are
- 10+ years in product marketing or a related field, including 3+ years in a formal people management role
- Experience leading GTM strategy for large-scale, cross-platform products
- Proven success in owning and scaling product-led growth strategies
- Strong leadership presence with the ability to influence senior stakeholders across product and business functions
- Ability to coach high-performing PMMs and grow talent
- Excellent communication and storytelling skills for both internal and external audiences
- Comfort working across data, research, and customer feedback to drive decisions
Desirable
- Experience leading PMM functions in fast-paced, matrixed environments
- Familiarity with productivity, collaboration, or content storage software
- Demonstrated ability to operate across both PLG and SLG motions
- Experience influencing product strategy at the executive level
What the job involves
- Dropbox is hiring a Director of Product Marketing to lead our Core Dropbox portfolio
- This is a senior leadership role managing a team of PMMs responsible for go-to-market strategy, product positioning, lifecycle programs, and adoption strategy across web, mobile, and desktop experiences
- This person will own the product marketing vision and execution for the foundational surfaces of Dropbox: content organization, sharing, previews, and device access
- You’ll work closely with senior leaders in Product, Design, Growth, and Marketing to shape strategy and drive measurable business impact
- You’ll be responsible for defining strategic narratives, building and scaling a world-class PMM team, and executing programs that improve activation, engagement, and retention
- Own and evolve the narrative for Dropbox’s Core experiences. Create clear, differentiated positioning grounded in user insights and product value
- Recruit, lead, and coach a team of PMMs. Set priorities, provide clarity, and build a high-trust, high-impact team culture
- Define and drive go-to-market strategy for Dropbox Core. Align efforts across product, growth, brand, and lifecycle marketing teams
- Lead the team in developing deep customer and market understanding. Ensure insights are actionable and influence product, messaging, and activation strategies
- Partner with Product and Growth to identify friction in key workflows, define activation strategies, and test and optimize PLG motions
- Build strong partnerships across executive stakeholders in Product, Design, Marketing, and GTM. Bring strategic clarity and strong execution across initiatives
Our take
Dropbox started by helping people bring together their files in one central place. The contents of these folders are synchronised to Dropbox's servers along with other computers and devices where the user has installed Dropbox, keeping the same files up-to-date across all devices.
Nowadays, there are lots of competing companies in cloud storage, and some with better distribution (e.g. Google and Apple). This explains why Dropbox is making a big push to reinvent itself after a fairly disappointing run since its IPO in 2018. The new Dropbox turns folders into "Spaces", which are collaboration hubs for teams, complete with comment streams, artificial intelligence tools and integrations into services such as Slack.
The company continues to build out its offerings through acquisitions, such as that of Formswift, bolstering its end-to-end agreement workflow capabilities. Indeed, It's very clear that Dropbox is trying to make a big move from being just a storage company. This seems to be a necessary move given the competitive nature of the industry it is operating within.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2014
$350m
SERIES C
Oct 2011
$250m
SERIES B
Total funding: $607.3m
Company benefits
- Medical, dental, and vision coverage
- We offer a generous company contribution toward individual medical, dental, and vision insurance coverage, including contributions toward dependent premiums
- Keep sharing and collaborating with friends and family even when you’re not at work with free Dropbox space for your whole crew
- Take the vacation you’ve always dreamed of with up to four consecutive weeks of paid time off
- Celebrate common holidays without your paycheck taking the hit with 11 company paid holidays
- Each Dropboxer has access to 32 hours of paid volunteer time off each year that they can use to support the causes close to their hearts
- We regularly offer panels and seminars featuring the best minds in tech, talent, diversity, and beyond that any Dropboxer can attend from the comfort of their home
- No two Dropboxers are the same, and their benefits shouldn’t be either. Our Perks allowance empowers employees to customize their benefits in line with what really matters to them
- Start building a successful 401K retirement plan with our dollar for dollar contribution match, up to $1,500 per quarter to a maximum of $6,000 per calendar year
Company HQ
Mission Bay, San Francisco, CA
Leadership
Arash Ferdowsi
(CTO)Studied Computer Science at MIT before founding Dropbox straight out of university
Drew Houston
(CEO)Studied Computer Science at MIT before founding Dropbox straight out of university
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