Senior Product Designer, Cuvva

What began as a clever workaround has turned into a profitable business, as the company is backed by investors including RTP Global and Breega, allowing its to expand its product range and challenge bigger insurers. More recently, it reached profitability and then tripled adjusted profits to £12.8M in 2024, with turnover climbing to £27.4M. A huge part of that growth has come from building its own AI-powered systems in-house, which now handle the majority of customer queries and keep operating costs low.

Now Cuvva is pushing further into the mainstream through a partnership with Toyota Insurance Services Europe, bringing its short-term cover directly ot Toyota and Lexus drivers. It's a clear sign that flexible, app-based insurance is no longer just a niche alternative but something major car brands see value in and if Cuvva can keep pairing its tech-led efficiency with partnerships like this, then its on alcear path to becoming not just the UK's leading short-term insurer, but a much broader player in digital motor insurance.