Manager of Acquisition Marketing, Dow Jones
$115-145k
Office located in Ave of the Americas, NY
Business news and financial information publishing
Job no longer available
Business news and financial information publishing
1001+ employees
Job no longer available
$115-145k
Office located in Ave of the Americas, NY
1001+ employees
Company mission
To deliver trusted news and data to help businesses and society make decisions for a better future.
Role
Who you are
- 7+ years of relevant digital marketing experience within a results-driven role
- An understanding of a subscription-based business and subscription economics
- Proven success of running end-to-end acquisition marketing campaigns that encompass owned, earned and paid media properties
- Experience managing multiple direct reports
- Strong initiative and self-motivation. A self-starter who is able to take ownership of their projects as well as come up with and pitch new ideas
- A team player who seeks out opportunities for collaboration with their wider team and knows how to communicate effectively across departments
- Proven success in running end-to-end marketing campaigns that encompass owned, earned and paid media properties
- Ability to manage projects independently and see them through completion— requiring the need to appropriately prioritize tasks and projects in order to hit deadlines
- Excellent planning, problem-solving and analytical skills with the ability to evaluate and resolve challenges
What the job involves
- Dow Jones is seeking a Wealth & Investing Manager, Acquisition Marketing (Barron's & MarketWatch) who will be responsible for growing and optimizing customer acquisition marketing programs aimed at driving global subscription growth
- Reporting to the Associate Director of Acquisition, this role is highly collaborative and will work across the organization with multiple stakeholders to plan, develop and execute growth strategies
- Plan, develop and execute global acquisition marketing end-to-end strategy. The role will be focused on acquiring new subscribers across Barron's and MarketWatch
- Achievement of our acquisition targets in terms of volume and revenue
- Manage and monitor ongoing campaigns, working with internal teams to ensure that campaign goals are met – and remaining agile to respond to real-time performance
- Ensure owned channels (email, on-site), product experimentation and paid media budgets are delivering against bundle subscription goals
- Establish forecasts and work on various forms of reporting (i.e monthly forecasting in conjunction with Finance, Data Analytics and the wider team.)
- Work collaboratively with Product, news, Operations, Finance and broader Marketing teams to come up with creative ways to drive bundle growth
- Identify new opportunities to drive the subscription growth i.e. emerging digital platforms, potential media partnerships, or uncovering general business efficiencies that increase revenue and profitability
- Stay informed on industry trends, competitive landscapes and consumer behaviors impacting digital marketing subscription receptiveness
Our take
Dow Jones is a global leader in news and business intelligence, powering a range of well-respected brands, including The Wall Street Journal, Financial News, MarketWatch, and more. The company delivers its content to consumers through a range of formats, such as print, digital, mobile, and live events.
As companies seek to draw Millennials and Gen Z consumers to their platforms, adaptability is vital, since they are driving the demand for innovative tools and techniques, as the world evolves toward the digital-first era. Dow Jones has proven its ability to meet product optimization challenges with its reimagined Factiva offering that includes a list of new features, such as personalized results, an easy-to-use modern interface, and faster free-text search, all with a mobile-first design that adapts to any device.
The company has also focused on new product innovation by expanding its portfolio of capabilities and partnerships, further expanding into AI-powered personalization technologies and ongoing digital transformation. Already a powerhouse in the market, Dow Jones is well set to capitalize on future expansion and innovation opportunities and between 2019 and 2024, doubled its digital subscription base from 2.43 million to 4.86 million.
Steph
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Company benefits
- 20 weeks of parental leave
- 4 weeks of paid caregiver leave
- Up to 4 weeks of remote work per year
- 1 paid volunteer day annually
- $700 caregiver reimbursement
- Headspace emotional wellness membership
- ClassPass fitness and wellness membership
- Financial rewards for well-being activities
Company HQ
Theater District, New York, NY
Leadership
Almar Latour
(CEO)Before becoming the CEO of Dow Jones and Publisher of The Wall Street Journal, they were the Publisher of Barron’s Group and Executive VP of Dow Jones. They were also the previous Executive Editor of The Wall Street Journal.
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