ABM Manager, Retool
$138.2-173.5k
3 days a week in office
Low-code internal tools building software
Open for applications
Low-code internal tools building software
201-500 employees
Open for applications
$138.2-173.5k
3 days a week in office
201-500 employees
Company mission
Retool's mission is to create the future of internal software by making software development for engineers simpler and more accessible.
Role
Who you are
- The ideal candidate has a creative approach to account based marketing, experience marketing to the developers, engineering leaders, a proven track record of delivering successful campaigns and generating pipeline, and the ability to build a strong partnership with their Field counterparts
- This role requires a deep understanding of ABM strategies, tactics and tools, as well as experience in B2B demand generation
- This role requires a highly collaborative individual who doesn’t shy away from team collaboration and who thinks both strategically and tactically to get things done
- 5+ years of campaign experience with a B2B or developer tools startup
- 2+ years experience of email/database marketing
- 2+ years experience planning and executing hosted and sponsored events
- 2+ years experience managing direct mailer campaigns/gifting programs
- A deep understanding of digital advertisements - LinkedIn Ads, Google Ads, Meta Ads and Bing Ads
- Demonstrated experience working across marketing functions, collaboratively with global stakeholders from customer success, operations, data, product, and engineering teams
- Experience measuring, analyzing, and reporting performance of programs and campaigns and developing optimization strategies
- Familiarity with Salesforce and Hubspot (or other similar CRM and marketing automation tools)
- Excellent communication and presentation skills
- Strong project management skills, with an ability to keeping multiple work streams and cross-functional partners and vendors in sync around timelines
- Strong ownership mindset to do whatever is needed to deliver the best marketing to our customers
- Ability to come onsite, in-office 3 days a week
What the job involves
- We are seeking a talented and results-driven ABM Manager to drive account based marketing campaigns and initiatives
- As the ABM Manager, you will be responsible for planning, executing, and measuring integrated marketing campaigns that drive targeted demand generation and customer engagement
- The ABM Manager will work closely with the marketing and sales teams to identify and target key accounts, create campaigns, and measure the success of marketing efforts
- Develop and execute marketing strategies and campaigns to engage target accounts, including account identification, content curation and creation, campaign execution, and measurement
- Collaborate across business segments to create personalized content and messaging for target accounts, including email campaigns, social, webinars, events, and other marketing channels
- Work closely with the sales team to align efforts with sales goals, provide sales enablement resources, and ensure smooth handoff of qualified leads
- Utilize marketing automation, CRM, and other tools to implement and track campaigns, measure performance, and optimize efforts for continuous improvement
- Conduct research and analysis to identify target accounts, assess their needs, pain points, and preferences, and tailor marketing campaigns accordingly
- Monitor and report on the success of initiatives, including key performance indicators (KPIs) such as pipeline generated, revenue influenced, engagement metrics, and other relevant metrics
- Collaborate with cross-functional teams, such as sales, account management, and product, to ensure efforts are integrated into the overall marketing and sales strategy
- Stay updated on industry trends, best practices, and emerging technologies related to ABM, and apply them to optimize ABM strategies and tactics
Our take
Retool allows developers to build internal applications quickly using a complete set of ready-made building blocks. These internal applications can be used to display company data from a range of sources, including Redis, Salesforce, Google Cloud, and Slack.
For a monthly fee, the platform enables companies to save time that they would have otherwise spent on developing their own internal applications. Retool brands itself as 'low-code,' meaning that it is easy to use and customize. There is a huge demand for systems that allow teams to analyze the data they already have. Retool already counts brands such as Amazon, Philips, Peloton, NBC, and Mercedes-Benz as customers.
Retool was founded in 2017, and the company is now valued at over $1 billion. Founded by Oxford graduate David Hsu, the management team includes ex-Stripe and ex-Airbnb employees with plenty of experience in taking a company from a start-up to a global brand. Retool was awarded $45 million in Series C in 2022, which it is using to expand its workforce, tweak its platform, and develop new products.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jul 2022
$45m
SERIES C
Dec 2021
$20m
SERIES C
Total funding: $165.2m
Company benefits
- Competitive healthcare, dental and vision benefits
- Breakfast, lunch and dinner at our San Francisco and New York offices
- $1,200 annual stipend for anything learning-related (books, conferences, classes, etc.)
- $1,000 work-from-home-setup stipend
- Flexible PTO
- Family planning support and paid parental leave
- 401(k) Matching
- Mental health and wellness benefits
Company HQ
Civic Center, San Francisco, CA
Articles
Leadership
David Hsu
(CEO)David studied Philosophy and Computer Science at the University of Oxford, before founding Retool in 2017. He has served as CEO ever since.
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