Senior Growth Marketing Manager, Project A
DACH
Venture capital and private equity
Job no longer available
Venture capital and private equity
101-200 employees
Job no longer available
101-200 employees
Company mission
To provide financial and operational support for companies.
Role
Who you are
- Professional experience (3+ years) in growth and digital marketing strategies and implementations - with a focus on industries with long sales cycles
- Solid expertise in digital marketing, analytics, tracking, SEM/SMM accounts, A/B testing and campaign management
- Hands-on and strategic expertise in testing, pirate metrics (AARRR) and various SEM/SMM channels in a fast-paced environment
- Passionate about the latest marketing trends and technologies
- You have a true growth mindset that is complemented by an entrepreneurial way of thinking
- You are inquisitive and have a natural passion for results - testing and optimising for data-driven marketing tactics
- You know how to obtain, read, interpret and respond to quantitative and qualitative data
- Additional experience in offline marketing is an advantage
- Business fluent German and English (written and spoken)
What the job involves
- We are looking for a passionate and experienced Growth Marketing Manager (m/f/d) to join one of our portfolio companies and drive lead generation for their solar installation business, touching on all facets of the sales funnel
- In your day-to-day work, you’ll focus on developing, implementing and optimising measurable and scalable sales enablement strategies, increasing brand awareness and developing a strong and loyal customer base
- Attract new customers and discover growth opportunities for our portfolio company’s products and services
- Find unique and novel ways to increase the growth of their products across all markets
- Drive engagement with existing customers so they become loyal brand ambassadors
- Generate and test ideas quickly while measuring results qualitatively and quantitatively
- Oversee the content creation and management in collaboration with internal experts as well as external agencies and freelancers
- Develop, implement and optimise offline and online marketing as well as social media campaigns
- Typical tasks:
- Monitor industry trends and emerging technologies to identify and implement innovative growth strategies
- Establish and maintain partnerships with relevant external stakeholders to drive growth
- Develop compelling reports to assess the success of various growth initiatives and derive insights for future actions
Our take
Founded in 2012, German investment company Project A Ventures works across pre-seed to Series A financing for, among others, the fintech, commerce, enterprise software, data, and climate tech spaces. Having itself raised significant funding, Project A has predicted and supported the rise of some of the biggest companies in the digital space.
Investments by Project A have included the likes of Trade Republic and Kry, who have achieved valuations of multiple billions of dollars. Investment from Project A is the key behind all of these companies and an understanding of business potential seems to be at the heart of Project A.
Whilst the general economic climate may have shifted towards the negative in 2022, renewed investments are still key to Project A’s ethos. With preparation underway for bumpy roads for its current portfolio, Project A is using its 2022 round of funding to invest in new companies, despite the financial downturn. This is because it focuses on the long-term health of companies, rather than quick boosts, and this methodology will no doubt help Project A’s next round of investments reach the potential that the venture firm sees in them.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Company benefits
- Remote option and flexible hours
- Attractive compensation program
Company HQ
Mitte, Berlin, Germany
Leadership
Thies Sander
(Founding Partner)Currently Board Member at Kry, Horizn Studios, Spryker Systems and Contorion.
Florian Heinemann
(Founding Partner)Currently Board Member at Trade Republic, LUQOM Group and Member of the Supervisor Board for Korber and Fressnapf Holding.
Ben Fischer
(General Partner)Presently Board Member at Perfect Drive Sports, Inwerk, Helloprint and WINDSTAR MEDICAL GROUP.
Anton Waitz
(General Partner)Previously Managing Director at Axel Springer Digital Ventures Inc and Co-Co-Founder at Kinderspiel.
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