Director of Event Marketing, Instructure
$110-130k
This position will be eligible for a bonus as well as equity
Dynamic learning management platform
Job no longer available
Dynamic learning management platform
1001+ employees
Job no longer available
$110-130k
This position will be eligible for a bonus as well as equity
1001+ employees
Company mission
To help learners thrive in tomorrow's landscape by delivering a future-ready ecosystem.
Role
Who you are
- You must be able to measure the success of the events showing influence on demand generation and customer usage
- We are looking for someone with deep expertise creating rich customer experiences through in-person and online events for thousands of people, and doing so in a way that reflects Instructure’s brand personality and culture
- We are looking to hire a proven and experienced events leader with big ideas, but we also need someone who likes to roll up their sleeves and dig in on any details necessary to ensure success as we scale and continue to deliver the great experience our audiences have come to expect
- 10+ years of event marketing and event management experience
- 5+ years of in-house event marketing at a technology company, SaaS preferred but not required
- High degree of organizational skills (planning, coordinating, tracking) and comfort working on time-sensitive projects
- Understanding of how to align with and execute against marketing campaign strategies
- Strong cognitive/analytical and strategic thinking skills; confidence and assertiveness to ask questions and make recommendations
- Creativity in overcoming obstacles and barriers to progress
- Able to work in a fast-paced environment with flexibility in hours during the hectic lead up to events
- Experience with project management tools like Asana, event management tools like Bizzabo, and sales & marketing tools like Salesforce
- All Instructure employees are required to successfully pass a background check upon being hired
What the job involves
- In this position, you will use your experience to develop and manage our events strategy, individual show plans, speaker line-ups, production, and the overall execution of company-owned events and two key industry events
- You will partner closely with other marketing teams to build world-class experiences that drive ideal audience, attendance, and success
- Define an event marketing strategy that aligns to our business goals and drive its successful execution
- Create alignment across the business and executive team on these plans and be an over-communicator
- Deep expertise creating rich customer experiences through in-person and online events for thousands of people
- Bring an excitement and enthusiasm for the education industry and the mission-minded nature of what Instructure does, helping the world to learn
- For individual events such as our annual InstructureCon event, coordinate the high level strategies as well as the nitty-gritty event details and deadlines to ensure the assignment of tasks to various departments and business partners
- Manage communication among various departments to ensure that all teams are aligned, informed, and prepared
- Work closely with our operations and analytics teams to define measures of success and maniacally push for accurate measures of how our events drive and influence pipeline or improved customer usage
- Learn, recommend, and adopt best practices and technologies that will improve our event experiences
- Manage external vendors, contractors and production teams to understand and determine project timelines, features, delivery dates, assets, capabilities and requirements if appropriate
- Manage a budget and own the requisitioning process including POs and invoicing with vendors
Our take
Instructure is an education technology company, creator of the Canvas Learning Management Platform that allows schools to build digital learning environments that meet the needs of their institutions. The platform simplifies teaching, elevates learning, and eliminates the headaches of supporting and growing traditional learning technologies.
The Canvas platform has grown to become a key part of a large number of educational institutions, from pre-school to higher education. Meanwhile, the company has gone international and hit the $1 billion market cap, made a number of acquisitions and invested in R&D. In fact, much of Instructure's workforce is dedicated to R&D, which shows their focus on innovating.
Instructure was itself acquired in 2024 by KKR, which supports a broad-based equity ownership program for Instructure employees. With KKR's record of acquired companies, this is a promising development. And, as the company centres a future-oriented vision and brand strategy, it will be interesting to see what it does next.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (2 rounds)
Jun 2016
$4m
SERIES A
Aug 2015
$1.5m
CONVERTIBLE
Total funding: $5.5m
Company benefits
- Join a passionate community of educators and the people working to support them
- Access to a large course library, mentoring and coaching opportunities, and regular feedback
- Community engagement (partnerships, volunteering, free learning resources, and ongoing outreach efforts)
- Office culture that values outcomes and impact above all
- Equity and ownership programs give every employee a stake in our future
- Ownership, recognition, and celebrations of shared success
- Growth opportunities (we’re all about helping our people move into (and thrive in) new roles)
Company HQ
Cottonwood Heights, UT
Leadership
Steve Daly
(CEO)They have a BS in Mechanical Engineering and a MBA in Strategy and Finance with more than 20 years experience in hardware and software industries.
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