Head of Marketing Operations, GoCardless
£68-102k
+ Equity
1+ day a week in office
Making payments easier for everyone
Be an early applicant
Making payments easier for everyone
501-1000 employees
Be an early applicant
£68-102k
+ Equity
1+ day a week in office
501-1000 employees
Company mission
To become the world’s bank payment network.
Role
Who you are
- 10+ years experience working in marketing operations or a related field
- Proven track record of building and leading high-performing marketing operations teams
- Proven experience of managing marketing tools such as Pardot, Demandbase, Braze, Salesforce and Hubspot
- Experience in technical transformation projects would be a plus
- Strong understanding of marketing automation principles and a strategic vision for utilising MarTech solutions
- Expertise in data analysis and reporting tools
- Experience collaborating with cross-functional teams and aligning marketing operations with overall business objectives
- Passion for innovation and continuous improvement
What the job involves
- The Head of Marketing Operations role will lead and elevate marketing efficiency across Demand Generation in our outbound B2B GTM organisation and the inbound Global Growth functions
- The role is responsible for driving operational efficiency and fueling smart growth for our marketing initiatives by empowering the marketing teams to achieve its full potential
- Marketing Operations strategy: Design and implement a data-driven marketing operations strategy aligned with overall marketing objectives
- Focus on optimising marketing spend for maximum return and fueling smart growth through efficient campaign execution
- Leadership: Lead and mentor a growing team of marketing operations professionals, fostering their development and ensuring the team scales effectively alongside the growing marketing needs
- Collaboration: Collaborate effectively with marketing teams to understand their needs and provide operational support
- Build strong relationships across departments to foster cross-functional collaboration
- MarTech Stack guardian: Oversee our marketing technology (MarTech) stack in particular the day-to-day operations
- Ensure these tools empower the team and drive operational efficiency
- Partnering with Business Services to drive selection as required
- Marketing automation architect: Identify and implement marketing automation techniques to optimise campaign execution and lead nurturing
- Automate repetitive tasks to free up team bandwidth and accelerate growth
- Workflow optimisation: Streamline marketing workflows and develop SOPs (Standard Operating Procedures) to eliminate bottlenecks and maximise efficiency
- Cultivate a culture of continuous improvement within the marketing department
- Data Guardian: Manage and maintain marketing databases and ensure data accuracy
- Foster a data-driven culture across the marketing team
- Data-Driven: Champion data-driven decision making by providing actionable insights and reports on marketing performance metrics
Our take
GoCardless has emerged to facilitate recurring payments, with a focus on streamlining the subscription economy. After securing $75M in 2019 for international expansion, the company now operates in over 30 countries, processing over $130B annually across more than 2500 for 100,000 businesses.
Recent advancements include the acquisition of Nordigen in 2022, enabling GoCardless to leverage OpenBanking functionality and establish a robust platform for direct bank-to-bank payments. The company also achieved an impressive $312 million in Series G funding in 2022. With a strategic eye on the future, GoCardless introduced GC Embed, a white-labeling product granting other payment providers access to its premier bank payment platform.
This success is underscored by the company's commitment to innovation, exemplified by its 2019 partnership with TransferWise, integrating foreign exchange rates into its services. GoCardless continues to evolve, navigating the complex landscape of recurring payments and staying ahead of competitors like Stripe and Square, who are beginning to enter the subscription economy. With a global footprint spanning the UK, France, the US, Ireland, Latvia, Portugal, and ANZ, GoCardless remains at the forefront of reshaping how businesses manage and process recurring payments on a massive scale.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Opportunities to learn
"I love that we have an environment of trying new things and if it doesn't work, it's okay, as long as you learn from it. This has enabled me to..."
Funding (last 2 of 10 rounds)
Feb 2022
$312m
SERIES G
Feb 2021
$105m
SERIES F
Total funding: $634.5m
Company benefits
- Enhanced maternity, paternity and shared parental pay
- 27 days holiday (excl. bank holidays)
- Work-away scheme
- Health insurance
- 4 additional wellbeing days off per year
- Equity grant for all permanent employees
Company values
- Start With Why: We believe you can only do a job properly when you know why you are doing it. Understanding why we care about the problem motivates us to keep going until we’ve solved it
- Make it Happen: We work with urgency, and take personal accountability for getting things done in pursuit of our vision.
- Care Deeply: We care deeply about our impact on the world and those around us
- Act with Integrity: We do what’s right even when no one is watching. We don't see doing the right things as a choice — we act with integrity regardless of the cost
- Be Humble: We act without ego and don’t let excuses get in the way of achieving our goals. We believe life's too short for self-importance
Company HQ
Clerkenwell, London, UK
Articles
Leadership
Hiroki Takeuchi
(Co-Founder & CEO)Hiroki and Matt met when they were consultants. They started GoCardless during Y Combinator. Hiroki was previously a Business Analyst at McKinsey & Company.
Matt Robinson
(Co-Founder & Board Member)Started company supplying waiters to events while at school, before joining McKinsey. Founded Nested Estate Agents in 2015 where they currently serve as CEO.
People progressing
Beccy joined GoCardless as a Sales Development Representative in May 2018 and has since had 3 promotions to become Senior Manager.
Steph joined GoCardless as an Intern in the Compliance team 4 years ago and she's now the Manager of the team.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity, Equity & Inclusion at GoCardless
Lena Tailor (Director of D&I)
- Given the large number of hires we have been making in recent months, we have continuously reviewed both our hiring processes and channels to eliminate bias. We’ve introduced programs that attract diverse talent and we continuously seek to create hiring experiences that are fair, transparent and accessible by all
- We are working on creating a transparent framework for how we grow and develop talent in a scaling organisation. This will include bringing more clarity on internal career opportunities and provide clear expectations on the behaviours we want to see aligned to our values and commitment to building an inclusive organisation
- We have introduced systematic processes to help ensure compensation decisions are data-driven, fair and competitive. We have also invested in Reward capability and expertise to ensure we bring pay equity into every step of the employee journey
- Thanks to these employee-led groups we have been able to further our efforts in voluntary diversity data collection this year, to develop support for parents and carers, offer community mentoring opportunities in partnership with Career Accelerator, help to raise awareness and empathy during significant events of the past year, and importantly, offer more employees a community of people with whom they share experiences and interests
- To strengthen our commitment to D&I we have recently appointed our first Director of Diversity & Inclusion, an experienced culture change leader, which will allow us to have a more strategic and systematic approach to building a diverse and inclusive organisation for the long term and as we scale
- The Director will work with the executive team and ERGs to define clear D&I targets that GoCardless will commit to achieving over the next three years, and to develop a structured roadmap of initiatives aligned with those targets
- This will create greater clarity and accountability across the entire organisation on D&I progress
- We’ve got a long way to go, but here’s how we’re doing as of June 2022 - Female Employees - 46% - Ethnic background - 32% - Identify as LGBTQIA - 10% - Neurodivergent - 9%
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