Senior Competitive Intelligence Manager, Contentful
$140-190k
Offers stock options
Content management platform
Open for applications
Content management platform
501-1000 employees
Open for applications
$140-190k
Offers stock options
501-1000 employees
Company mission
To modernize how content flows by leading the transition from legacy CMS to content infrastructure.
Role
Who you are
- We are seeking a highly driven Senior Product Marketing Manager focused on Competitive Intelligence to join our team
- This is a high-impact role for someone excited to understand and communicate changes in a rapidly shifting competitive landscape
- 5+ years of experience in competitive intelligence, market research, or a related field, preferably in SaaS, cloud, or technology sectors, especially in the fields of Digital Experience Platforms, Artificial Intelligence, Personalization or Content Management / Content Operations.
- Demonstrated expertise in conducting deep-dive competitive analysis and synthesizing complex information into clear, actionable insights
- Proven ability to develop and deliver high-quality enablement materials and training for sales and go-to-market teams
- Strong cross-functional collaboration skills, with experience partnering with sales, product, and marketing teams to drive business outcomes
- Excellent written and verbal communication skills, with the ability to articulate technical and strategic concepts to diverse audiences
- Competitive, detail-oriented mindset with a passion for clarity, accuracy, and depth in all deliverables
- Experience with competitive intelligence tools and platforms is a plus
- Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred
Desirable
- Self-starter who thrives in a fast-paced, dynamic environment
- Analytical thinker with a knack for uncovering insights and trends
- Strong public speaking and presentation skills
- Experience in developing and executing competitive campaigns in collaboration with marketing teams
What the job involves
- In this pivotal role, you will own the process of deeply researching, analyzing, and consolidating competitive insights on a quarterly basis
- You collaborate closely with product, sales and marketing to enable our sales teams with actionable intelligence, develop compelling sales plays, and collaborate with campaigns teams to execute targeted competitive campaigns
- This role requires a competitive spirit, a passion for diving into details, and a commitment to delivering clarity and depth in all enablement materials, assets, and battle cards
- Conduct in-depth, ongoing research and analysis of competitors’ strategies, products, positioning, pricing, and market trends, consolidating actionable insights on a quarterly cadence
- Maintain a detailed repository of competitive intelligence, segmenting top competitors and tracking their moves and field tactics
- Develop and deliver high-impact sales enablement materials, including battle cards, competitive briefs, objection-handling guides, and internal presentations to empower sales teams in competitive deals
- Design and execute sales plays and support the campaigns team in running strategic competitive campaigns, ensuring alignment with go-to-market priorities
- Lead regular training sessions for sales and customer-facing teams, ensuring they are equipped with the latest competitive insights and strategies
- Partner closely with product management, sales, marketing, and executive stakeholders to communicate market shifts and influence product strategy and messaging
- Perform win/loss analysis and gather insights from sales deals, customer feedback, and third-party research to inform recommendations and drive strategy
- Rapidly respond to major competitor announcements with timely analysis and guidance for internal teams
- Contribute to thought leadership by sharing market and competitive trends through newsletters, reports, and presentations
Application process
- The application deadline has been extended to 9/30/25
Our take
Creating, distributing and managing digital content can be complex, time-consuming and difficult, especially at scale. Contentful solves this problem by centralizing all content management into one API-based system.
Since founding in 2013, Contentful has grown to become one of the largest companies of its kind. It now serves thousands of customers, many of which are enterprises such as Danone and Bang & Olufsen. Importantly, the company has continued to improve its offering, for example by partnering with eSSENTIAL Accessibility to offer a way for users to achieve ADA compliance.
In recent years, Contentful has grown its executive team, attracting top talent from companies like Zendesk and Atlassian which has helped to accelerate its ambitious growth strategy. It has also expanded its relationship with AWS, launching the Contentful Composable Content Platform in AWS Marketplace, a key move that will help to broaden its reach and ensure it remains a key player in the competitive CMS market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2021
$175m
SERIES F
Jun 2020
$80m
SERIES E
Total funding: $336.7m
Company benefits
- Full-time employees receive Stock Options for the opportunity to share in the success of our company
- Generous amount of paid time off, including vacation days, education days, and volunteer days
- Use your personal education budget to improve your skills and grow in your career
- Enjoy a full range of virtual events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
- Use your physical fitness budget to get away from your desk and support your physical wellness
- A monthly phone/internet stipend and phone upgrade reimbursement after 2 years
- Plus, Contentful socks! And other amazing swag as part of company events. Oh yeah!
- Access to our Employee Assistance Program (EAP) for information, support, discussion, and counseling for life’s challenges
- Comprehensive health/dental/vision care package covering 100% of monthly premiums for employees
- 16 weeks of paid parental leave to care for and focus on your growing family
- New hire office equipment stipend. Get the gear you need to work at your best
Company values
- Be humble - We are not centered on ourselves, but focus on the needs and contributions of others around them
- Embody a growth mindset - We believe in our collective potential to develop and evolve through dedication and continuous learning
- Start with the customer and work backwards - The first question we ask is “What customer need does this solve?” and treats each customer with empathy
- Strive together - Creating anything of significance without collaboration is challenging, so we work hard together to make an impact
Company HQ
Denver, Colorado, United States
Articles
Leadership
Paolo Negri
(CTO)Previously worked as Senior Developer at AutoScout24, and Senior Developer Team Lead at Wooga.
Sascha Konietzke
(CSO & Board Member)Previously worked as EMEA Manager at Hewlett-Packard, and founded a range of companies including angel investment firm Ko9.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 81 more jobs at Contentful