Senior Manager of Paid Search/Media, Purple Carrot

• 7+ years of Hands-On Media Buying Experience: Demonstrated experience in hands-on media buying, managing campaigns, and delivering results
• Bachelor's degree in Marketing, Communications, or related field, or equivalent experience
• Google Campaign Expertise: Proficiency in managing various Google campaign types, including Performance Max, Google Shopping, Display, and YouTube

Desirable

• We are looking for a Senior Manager, Paid Search/Media to join our mission-driven team
• As an integral part of a Marketing department, you will join forces with the Sr. Director, Growth Marketing (to whom you will also report) in our continued effort to inspire people to eat more plants!
• Manage Setup, Bidding, and Creative for Paid Search Channels: Take the lead in setting up and managing paid search campaigns on Google and Bing, from strategy development to ad creative and bid optimization
• Hands-On Campaign Management: Dive into the nitty-gritty of campaign, ad set, and keyword-level optimization to maximize our ROI
• Budget Management: Oversee and allocate budgets of six figures on a monthly basis for our Paid Search campaigns, ensuring optimal distribution based on performance
• Collaborate with Creative Team: Work closely with our Creative Team to develop compelling creative assets for Performance Max and Display ads that captivate our target audience
• Audience and Creative Strategy: Develop robust audience and creative strategies to foster the growth of our ready-to-eat business, ensuring that our messages resonate with our customers
• Keyword-Specific Landing Pages: Create initiative and keyword-specific landing pages to enhance campaign performance and the overall user experience
• Cross-Channel Support: Be ready to support other digital channel initiatives as they arise, including Native ads, Retargeting, Programmatic Display, Video, and Newsletter buying