Senior Director of Growth Marketing, Bynder
Digital asset management platform
Be an early applicant
Digital asset management platform
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
Bynder's mission is to inspire brands to thrive through exceptional content experiences.
Role
Who you are
- 7-10 years experience in growth marketing, preferably in a fast-paced B2B SaaS company
- Deep industry knowledge of cutting edge demand generation methods
- A data driven approach with a culture of experimentation
- A demonstrable track record of achieving high growth through marketing programs, campaigns & activities
- Demonstrated strong team leadership and problem-solving skills, fostering team building
What the job involves
- We’re looking for a Sr. Director of Growth Marketing who will be responsible for the strategy and execution of our demand generation marketing programs that capture, nurture, and convert leads across multiple channels to accelerate our growth.
- Reporting to the Chief Marketing Officer and working closely with cross-functional teams in Sales, Content Marketing, Product Marketing and Marketing Operations, you’ll design, plan, manage, execute, and optimize integrated digital, field customer and partner marketing campaigns to generate leads, opportunities, and pipeline revenue
- Lead and mentor Bynder’s growth marketing team, aligning and advancing objectives, approaches, and practices through active participation in strategic planning, go-to-market strategy development, sales forecasting, resource planning, and budgeting
- Work with Sales and Marketing Operations to set priority targets and Marketing-specific KPIs and establish reporting standards
- Develop, plan, and execute integrated digital campaigns across paid and organic search, social, and referral traffic and continuously test and optimize landing page experience to drive conversions
- Plan and execute field marketing plans across key geographies including industry, partner, and customer events to meet MQL, SQL, pipeline ARR and sales targets
- Execute specific campaigns including ABM, industry, and competitive take out campaigns that drive lead and opportunity creation in our ICP
- Create and execute impactful nurture programs to improve conversion rates from leads to opportunities
- Monitor and report campaign performance across the customer journey and sales pipeline, with granular tracking across relevant KPIs
- Understand the nature, makeup, behavior,and driving factors influencing the funnel from lead generation to closure and inform approaches, practices, and resource deployment designed to maximize and accelerate opportunities
- Collaborate with Content and Product Marketing to activate strategies that expand Bynder’s brand awareness, maintain alignment of marketing/content objectives with sales objectives
Salary benchmarks
Our take
With an increased demand for content that is agreeable, personalised, and brand consistent, the digital asset management industry is growing fast, and Bynder is keen to cement its place as a key player.
As a scalable SaaS solution which is recognized for its innate user experience, Bynder is aimed at brand-forward companies seeking a user friendly digital asset management (DAM) solution that they can utilise quickly. These companies increasingly deem DAM as necessary for a customised customer experience, and to free up time for wider strategic business initiatives, and so this presents a great growth opportunity for Bynder.
The company has built on its foundation of an innate user interface, as well as strong portal and swift deployment capacity, by expanding its partner ecosystem and integration capabilities. Serving over a million users across thousands of organizations, including the likes of Spotify, Puma, and Icelandair, the appeal of Bynder's solution is clear. In 2022, it was announced the company would be purchased by private equity firm THL, a move which will enable it to accelerate growth and "help even more brands deliver exceptional content experiences."
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Aug 2016
$22.2m
SERIES A
Total funding: $22.2m
Company benefits
- Hybrid, remote & flexible options
- Bynder clubhouses - a safe space to create and maintain a strong sense of togetherness, foster innovation, and enjoy focus time when things get hectic at home
- Comprehensive health plans
- Unlimited holidays
- Generous parental and family leave
- Travel allowance
- Pension/401(k)
- Leadership academy
- StrengthsFinder assessment
- Access to LinkedIn Learning
- Mentorship program, as well as summer & winter school workshops
- Feedback culture, role scorecards and OKRs
Company values
- Accountability - We are honest, reliable, and efficient, but we are not perfect. If we make a mistake, we will acknowledge it and make appropriate corrections.
- Growth - At Bynder, we're dedicated to helping creative marketers grow their brands. But, it is also our mission to grow our own brand, improve our performance, and strive to become the best we can be—as individuals and as an organization—by supporting and championing one another.
- Unity - Our teams win and lose together. We all work towards the same goals, and we include all stakeholders in important conversations as we actively seek to eliminate silos.
- Innovation - Byndies are always eager to innovate. We encourage new ideas in all job fields and put a strong focus on cross-cultural and cross-functional collaboration: the insights we share allow us to continuously improve our products, services, and processes.
Company HQ
Leidseplein, Amsterdam, Netherlands
Articles
Leadership
Chris Hall
(Chairman of the Board)Previously founded Label A and co-owned i-Concept. Left his role as CEO of Bynder to become Chairman in July 2020.
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