Business Development Director, The Trade Desk

Focusing on Publicis and Brand Direct

$94-172.4k

Expert level

New York

Data-first media buying platform

Job no longer available

Data-first media buying platform

1001+ employees

B2BArtificial IntelligenceEnterpriseMarketingDigital MediaSaaSAdvertisingAPIData Analysis

Job no longer available

$94-172.4k

Expert level

New York

1001+ employees

B2BArtificial IntelligenceEnterpriseMarketingDigital MediaSaaSAdvertisingAPIData Analysis

Company mission

To transform media for the benefit of humankind by helping brands deliver a more insightful and relevant ad experience for consumers — and setting a new standard for global reach, accuracy, and transparency.

Job

Company

Role

Who you are

TV/Video/Digital experience from an agency, client, or publisher
A proven track record in business development
Existing relationships with decision makers at major brands and agencies preferable Publicis East Coast
Experience establishing longstanding, consultative client relationships including C- level customers
Strong quantitative skills and ability to lead commercial negotiations for large accounts
Experience working cross-functionally to align, execute on common goals and deliver results in a matrix organization
Strong communication skills
Passion for owning a room, closing deals, and helping brands grow their business

What the job involves

Work collectively within Business Development and across Client Services/Trading teams to cultivate business growth by focusing on brand client engagement
Build, grow and partner with some of our most strategic relationships on the brand and agency side
Develop a network of contacts to attract new clients, research new market opportunities and oversee growth projects
Nurture and develop relationships with key customer accounts
Communicate the value of our media buying platform by aligning The Trade Desk’s media buying philosophy with our brand clients’ growth targets
Participate in product road map discussions based on client needs with senior leadership, product, & engineering
Identify and close strategic up-selling opportunities by understanding the core clients’ business needs
Build deep and lasting connections internally across The Trade Desk departments and specialty functions

Our take

Effective advertising in the digital age is almost impossible without the use of data to drive targeting, with first-party data commonly being used for such purposes. However, making use of such data can be difficult without the right analytic tools, and executing advertisement campaigns that make use of it can be even more challenging.

The Trade Desk provides a demand-side marketplace for building digital media campaigns, allowing businesses to plan and buy digital media, harness the power of their data, and customize publishing through APIs. The marketplace partners with over 225 data, inventory, brand safety, and publisher businesses to provide its services, whilst offering expert digital marketing advice and an e-learning platform called Edge Academy.

Whilst other advertisement marketplaces are available to businesses, The Trade Desk stands out with its approach of not only providing companies with the business partnerships they need but also advising and educating them on how to utilize them effectively. Its latest offering, Galileo, enables advertisers to onboard and activate their first-party data quickly and easily, bringing direct integrations with CRM, CDP and clean room providers, including Adobe, Amazon Web Services, Habu, InfoSum, LiveRamp, Salesforce and Snowflake.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

22% employee growth in 12 months

Glassdoor (3.8)

Company

Funding (last 2 of 3 rounds)

Mar 2016

$60m

SERIES C

Feb 2014

$20m

SERIES B

Total funding: $82.5m

Company HQ

Downtown Ventura, Ventura, CA

Leadership

Jeff Green

(Founder & CEO)

Founded Search.com. Former COO of Microsoft's AdECN.

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