Customer Advocacy Marketing Manager, Zapier
$128.2-192.4k
Salary applicable for US based candidates, may vary in other locations + Equity + Bonus
More information about location
Workflow automation service
Be an early applicant
Workflow automation service
1001+ employees
Be an early applicant
$128.2-192.4k
Salary applicable for US based candidates, may vary in other locations + Equity + Bonus
More information about location
1001+ employees
Company mission
Zapier's mission is to Make Automation Work for Everyone!
Role
Who you are
- You have 5+ years of experience in customer marketing, advocacy, or a related role where you’ve partnered closely with sales, marketing, and customer success to elevate customer voices
- 🎥 You're skilled at storytelling and copywriting, creating compelling case studies, short-form content, and campaign-ready messaging
- 💡 You’re driven by customer connections and are passionate about elevating customer voices and leveraging their stories to inspire, educate, and drive results
- 🌐 You’ve worked with go-to-market teams to turn customer stories into pipeline-driving assets and led webinars or digital events that showcase customer success while building credibility for your product
- ⚡ You embrace an AI and automation mindset to streamline workflows, scale advocacy, and accelerate content creation
- 🤝 You know how to build strong relationships with customers and internal stakeholders alike—balancing strategic goals with trust and authenticity
- 📈 You’re data-savvy, using insights from sales engagement, campaign performance, and customer feedback to shape your strategy and measure success
What the job involves
- Zapier is looking for a Customer Advocacy Marketing Manager to champion customer voices and transform their stories into powerful marketing campaigns and sales assets
- This role sits at the intersection of storytelling, relationship-building, and strategic enablement
- You’ll lead our advocacy storytelling engine: sourcing, creating, and scaling customer content across campaigns, events, and channels
- You’ll partner closely with Sales, Marketing, and Customer Success to ensure customer stories not only inspire but also drive measurable business results
- Own the customer story process from beginning to end, bringing each to market with a portfolio of assets like landing pages, sales collateral, templates, videos, and webinars
- Work cross-functionally within marketing and GTM to support regular advocate participation in marketing programs, including identifying new opportunities to embed customer advocacy into key initiatives
- Lead customer-facing webinars and virtual events that drive awareness, generate leads, and expand product usage through real customer use cases
- Maintain and evolve the Customer Content Library to improve the user experience and use of content
- Use AI and automation to streamline story sourcing, content creation, internal distribution, and other processes
- Provide ongoing enablement to internal teams, equipping them with the knowledge and tools to effectively use customer stories and references at every stage of the customer journey
- Own G2 Crowd campaigns to increase customer review volume and quality
- Launch and manage a customer sales reference program, including identifying, recruiting, and enabling reference customers to support sales opportunities and strategic initiatives
- Act as an internal expert on customers, surfacing customer stories, use cases, and feedback based on your deep understanding of how they use Zapier and AI
- Work closely with customer success and account teams to nurture advocate relationships and turn promoters into champions
- Drive ongoing optimization by testing, measuring, and iterating, leveraging results to experiment with new formats and enhance programs
Application process
- Deadline to apply: 30 November 2025 at 05:00 GMT
- All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process
- This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate
- Please be sure to answer each question; the resume and CV fields are optional
- Education is not a requirement for our roles; however, if you receive an offer, you will need to include your most recent educational experience as part of our background check process
- After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to never go more than seven days without letting you know the status of your application
- We know we’ll make mistakes from time to time, so if you ever have questions about where you stand or about the process, just ask your recruiter!
Our take
Even before remote working became the "in thing", freelancers, small business owners, and large organisations have found themselves needing more and more software platforms to serve their operations needs. As people used more software services, Zapier founders saw the need to connect the actions between these softwares and save everyone some time.
Zapier is the largest integration and automation tool for businesses. Since being founded, Zapier has grown its suite of automation offerings across almost every mainstream software service. The company is one of the most successful to come out of Y Combinator, and has also been one of the pioneers of remote working.
Zapier has so far, been able to capitalise heavily on its advantage as first entrants and has had very little actual competition. Software services aren't going anywhere anytime soon and organisations are only going to need more of them. This puts Zapier in a strong place growth-wise but also opens up room for bolder companies to get in on the action. Companies like Airtable and Integromat are already preying on more niche segments of Zapier's market share.
Freddie
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (2 rounds)
Oct 2012
$1.3m
SEED
Sep 2012
$0.2m
SEED
Total funding: $1.5m
Company benefits
- Work from anywhere
- Bonus program
- Unlimited vacation policy
- Great healthcare + dental + vision coverage*
- Retirement plan with company match*
- Stock options for every Zapien**
- 2 annual company retreats to awesome places
- 14 weeks paid leave for new parents
- Home office setup stipend
- Professional development allowance
Additional info
- As a fully remote company with 800+ team members across 40+ states, 38 countries, and 18+ timezones, we’ve adopted a culture of asynchronous work. This work style allows teams to collaborate effectively across locations, time zones, skills, and each individual’s energy levels, and empowers employees to work in a setting that fits their needs. In practice, we live on Slack, with most conversations in public channels. It mimics the open-office feel and allows everyone to search the chat logs if they need to find something that happened when they weren’t around
Leadership
Wade Foster
(CEO & Co-Founder)Prior to co-founding Zapier, wasEmail Marketing Manager with Veterans United Home Loans, and Customer Development Lead at The Idea Works.
Bryan Helmig
(CTO & Co-Founder)Was previously Product Dev/Manager at Veterans United Home Loans.
Mike Knoop
(Co-Founder)Was CPO and Head of Labs at Zapier before becoming President. Previously was a Graduate Research at the University of Missouri.
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