Senior Leads Marketing Associate, Nutrafol

• Minimum of 4+ years of experience driving performance marketing strategy, with direct experience within email and SMS channels
• Analytical mindset: ability to read and manipulate data to lead with a data-driven approach
• Creative thinker: ability to brief in new ideas and facilitate copy and design reviews
• Highly organized with experience in successfully working with cross-functional teams, external vendors, and campaign launches
• Strong communication skills, both oral and written
• Eager to continue growing existing skills while learning new ones
• Ability to take initiative, manage up, and drive impact
• Must be results-oriented, creative, and have prior experience driving impact within email and SMS channels

Desirable

• The Senior Associate, Leads Marketing will contribute to Nutrafol’s growth by planning, developing, deploying, and reporting on leads email and SMS tactics
• This role sits within a fast-paced, performance-driven entrepreneurial team and will report directly to the Senior Manager, Leads Marketing
• Manage email and SMS campaigns targeting leads with the goal of driving conversions to support monthly and quarterly goals
• Understand channel impact on the overall business to drive strategy through optimizations, new initiatives, and an integrated approach that supports growth
• Create and kickoff strategy briefs to our internal creative and brand teams, as well as our external agency
• Partner with creative and brand teams to create, review, and approve content in alignment with briefs and revenue goals
• Partner with external email agency to ensure accurate build out, QA, and execution of campaigns
• Drive email and SMS strategy in partnership with affiliate, brand partnership, and other performance marketing efforts
• Monitor and report channel performance regularly both in platform and in Tableau to share insights and propose improvements
• Regularly monitor and spearhead optimizations to automated email and SMS journeys
• Proactively come to the table with new ideas to support channel and business growth
• Take a data-driven approach to all recommendations and insights
• Stay abreast of key industry trends and identify new opportunities, focusing on how these insights can be leveraged to drive performance