Marketing Associate, Bowery Farming
Vertical smart farming company
Job no longer available
Vertical smart farming company
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To help secure the future of food by growing smart produce that’s more reliable and less harmful—wherever it’s needed.
Role
Who you are
- Ability to manage and influence stakeholders and work cross-functionally, both internally and externally
- Strong understanding of the fundamentals for growing a brand and the different marketing levers to pull
- Organization and attention to detail
- Excellent project management skills and highly proactive, with the ability to prioritize and strategize across multiple initiatives
- Experience using data to inform marketing strategy and decisions. Ability to leverage Nielsen and Excel would be strongly preferred
- Experience managing marketing spend
- Experience managing agency partners and their scope(s)
- Clear communicator & positive team player and collaborator
- Test & learn mentality - eager to try new things, as marketing is an ever-evolving field
- You have enthusiasm for Bowery’s mission and how technology can improve the planet and our food supply
What the job involves
- Help to build and shape retailer programming for Bowery to help determine how we show up to the shopper, both digitally and in-store
- Allocate our budget strategically to maximize support across our customers and work with the Sales team to onboard new accounts
- Manage our ecommerce platforms across retailer.com’s to keep best-in-class product display pages
- Strategize how we deliver the right message to the right consumer at the right time across our omnichannel platforms and owned channels in order to generate demand and build brand awareness
- Support go-to-market plans and launch new products &/or markets as they arise with the Product and Sales teams
- Write creative briefs and provide meaningful feedback to creative agency partners for new campaigns &/or assets
- Conceive and execute CPG retail brand partnerships (i.e. co-merchandising opportunities) that drive trial with new consumer prospects
Our take
Bowery Farming is one of the most high profile startups in the rapidly growing vertical farming, or indoor farming, industry. The company's latest vertical farm in Bethlehem, Pennsylvania is built on non-arable industrial land, and is powered with renewable energy to grow produce, which it can then sell to local retailers.
While it may seem hard to believe, the increasing global population coupled with limited farmland and environmental change, means that the world could be heading for a major food shortage in the decades to come. By turning to vertical farming, which is more easily managed, uses fewer chemicals and less water, companies like Bowery are able to meet demands in a more sustainable way.
Bowery has been expanding its network of farms rapidly since 2021, with its growth accelerated by the impressive funding that it has raised. It is an especially interesting time for the company as, while several competitors have filed for bankruptcy protection, it has itself announced that Amazon Fresh will be offering its products up and down the East Coast, and that it is expanding distribution of its salad kits to 150 Amazon-owned grocery stores.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Oct 2023
$94m
SERIES D
May 2021
$300m
SERIES C
Total funding: $565m
Company benefits
- Health, dental, and vision insurance
- Long-term and short-term disability insurance
- FSA and HSA
- Gym reimbursement, Headspace membership, Aaptive Membership, Spring Health Membership, etc.
- 401(k) retirement plan
- Stock options for all employees
- Unlimited vacation days and paid holidays
- Up to 16 weeks of paid parental leave
- Employee Resource Groups
- Bi-weekly all-hands company meetings, holiday parties, lunch and learns and speaker series
- Commuter benefits, casual dress code, snacks and free lettuce
Company HQ
Chelsea, New York, NY
Leadership
Irving Fain
(Co-founder & CEO)Former Director of Digital Marketing & Content at iHeartMedia. Before co-founding Bowery Farming, they co-founded and were CEO of customer loyalty & engagement solution CrowdTwist, as well as Board Member & Advisor at financial estimates platform Estimize.
David Golden
(Co-founder)Former investment & private equity professional, with spells at UBS Investment Bank, Freshford Capital, Durham Asset Management, and Thayer Capital Partners. Has co-founded two other fast growth startups - LeapPay (Acquired by Funding Circle in 2014), and Automation Machinery company Standard Bots.
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