Senior B2C Product Marketing Manager, Medly Pharmacy
Digital pharmacy platform
Job no longer available
Digital pharmacy platform
501-1000 employees
Job no longer available
501-1000 employees
Company mission
Medly Pharmacy's mission is to improve retail pharmacies with technology in order to change the experience of pharmacy care.
Role
Who you are
- Exceptional proactiveness, problem-solving skills, and comfort with ambiguity
- High results-orientation and commitment to quality
- Ability to learn quickly and desire to take on increasing level of responsibility
- Ability to present information clearly, persuasively, and at the appropriate level of detail
- Ability to understand complex technologies and position them in a clear, non-technical manner to cross-functional stakeholders
- Strong writing and presentation skills
- Bachelor's Degree in Marketing, Business Administration, Communications or related field (MBA preferred)
- Minimum 8+ years in marketing, SaaS or product marketing experience preferred
- Familiarity with sales funnel and tools such as Salesforce, Pardot, etc
- Experience working in healthcare, compliance or health related area is preferred
What the job involves
- Creation and refinement of product GTM strategy
- Creation of targeted messaging and positioning
- Conceptualization, development, and promotion of innovative marketing programs that drive awareness, demand, lead progression, and sales results, including:
- Conducting market and competitive research to become an expert on the target audience and specific buyer personas within that audience
- Commissioning creation of marketing content, collateral, and tactics such as data sheets, white papers, videos, infographics, client reference case studies, webinars, blog posts, email communications, and industry trade events
- Owning the product’s digital presence
- Monitoring the ongoing performance of marketing tactics and making periodic data-driven enhancements based on findings
- Working closely with cross-functional colleagues such as:
- Product Management and Sales to craft market-facing messaging and positioning (clearly defining differentiation from competing offerings)
- Content, Campaign, Event, and Digital Marketing Managers to drive creation, execution, and optimization of marketing tactics
- Sales Enablement Managers to create and refine internal-facing messaging and positioning
Our take
Due to high demand and inaccessibility, pharmaceutical customers face long waits for prescriptions and drug advice. However, major shifts in consumer behavior present e-pharmacy markets as a potential solution.
Medly Pharmacy offers same-day prescription delivery at no additional cost, whilst providing direct pharmaceutical advice through digital communication channels. Medley’s guarantee of free delivery, financial discounts, and mobile delivery tracking sets it apart from others in the competitive prescription drug landscape.
Medly plans to continue expanding across both the US and outside of the US. The startup also aims to continue to develop essential e-pharmacy innovation, a direction that will be aided by the company's current resources of $100 million in total funding.
Freddie
Company Specialist at Welcome to the Jungle
Insights
46% employee growth in 12 months
Company
Funding (1 round)
Jul 2020
$100m
SERIES B
Total funding: $100m
Company benefits
- Work from home opportunities
- Health benefits (for those working 30 hours/week) and 401k
- Bonus plan
- Continuing education directly from vendors
- Educational reimbursement
- Transportation assistance
- TM discounts
Company HQ
Southside, NY
Leadership
Chirag Kulkarni
(CMO)Previously co-founded Insightfully and Taco. Current Advisor at Eniac Ventures.
Marg Patel
(CEO)Was the President of LiRx Pharmacy for nearly 5 years.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job