Content Lead, SonderMind
$108-135k
In-person and online therapy platform
Be an early applicant
In-person and online therapy platform
501-1000 employees
Be an early applicant
$108-135k
501-1000 employees
Company mission
To improve individuals' mental and behavioral health to create a happier and healthier world.
Role
Who you are
- We are looking for a creative yet data-driven, articulate, compelling storyteller who thrives in a fast-paced, mission-driven environment
- This role requires a rare combination of strategic thinking, exceptional writing skills, and the ability to translate complex mental health concepts into compelling, accessible content
- 8-10 years of content strategy experience in healthcare, technology, or B2B marketing
- Proven track record of creating high-impact, multi-channel content
- Experience in Healthcare, Mental Healthcare, SaaS, or technology industries is strongly preferred. Experience marketing to health plans, health systems, payers, and physicians a plus
- Experience in a digital health/mental health growth-stage startup is a plus
- Exceptional writing and editing skills across multiple formats
- Deep understanding of content marketing strategy and execution
- Advanced SEO and content distribution knowledge
- Proficiency in content management systems and analytics tools
- Strong data analysis and performance tracking capabilities
- Ability to translate complex concepts into accessible, engaging content
- Strategic thinker with a creative approach to storytelling
- Highly collaborative and adaptable
- Comfortable working in a fast-paced, evolving startup environment
- Passion for mental health awareness and technology
- Exceptional project management and prioritization skills
What the job involves
- We are seeking a strategic and results-oriented Content Lead to drive our comprehensive content strategy across multiple audiences and channels spanning D2C and B2B
- As the Content Lead, you will be a critical architect of SonderMind's narrative, creating impactful content that resonates with our clients, providers, health system executives, and strategic partners
- This will be an execution and writing-intensive role, and we are looking for a scrappy self-starter who is highly self-motivated, strategic, and low-ego, who gets high caliber work done with a bias for action
- This person will manage one full-time direct report to begin, and will also be responsible for owning and managing the relationships with 5+ creative contractors
- This role reports directly to the VP, Head of Marketing
- Partnering with health systems, to drive physician referrals of new patients
- This role will drive the content strategy supporting our direct-to-consumer business (where clients nd us through direct to consumer channels and sign up for SonderMind directly, paying with insurance or self-pay), in addition to our nascent B2B business
- Partnering with the Veterans Health Administration (VHA)
- Partnering with provider directories (e.g. ZocDoc and Psychology Today)
- Partnering with payors and other strategic digital health partners
- Broadening and deepening our partnership with our Provider group
- Develop and execute a comprehensive content strategy that spans blog posts, case studies, long-form white papers, social media posts, video scripts, paid social ads, lifecycle marketing communications, provider communications
- Identify and communicate SonderMind's key selling points/differentiators for core audiences: clients, therapists, psychiatric providers, health system executives, VA care coordinators, and other strategic B2B partners
- Create nuanced, audience-specific content for diverse stakeholders: clients, therapists, psychiatric providers, health system executives, VA care coordinators, and other strategic B2B partners
- Lead end-to-end content production, from ideation and research to writing, editing, and performance optimization
- Collaborate closely with marketing, product, clinical, and enterprise B2B teams to ensure content aligns with broader organizational goals and messaging
- Develop thought leadership content that positions SonderMind as an innovative leader in mental health technology and care delivery
- Manage content performance tracking, using data-driven insights to continuously refine content strategy
- Collaborate with SEO lead on content optimization and distribution strategy across multiple channels
- Create detailed content briefs, style guides, and editorial calendars
- Mentor and guide other content creators, ensuring consistency in voice, quality, and strategic alignment
- Develop a cohesive content ecosystem that drives engagement across all key audience segments
- Increase brand awareness and thought leadership in the mental health technology space
- Improve key performance metrics such as content engagement, website trac, and lead generation
- Create content that supports sales enablement and partner relationship development
- Establish SonderMind as a go-to resource for insights on mental health care and technology
- Key Metrics
- Content engagement rates
- Website traffic and time on page
- Lead generation from content
- Social media reach and interaction
- SEO performance
- Conversion rates from content-driven campaigns
Application process
- This position will be an ongoing recruitment process and will be open until filled
Our take
Demand for mental health services in the U.S. is soaring, yet therapeutic services are generally expensive, uniform, and hard to access for the majority of people. This is mainly due to the fact that most mental health practitioners don't accept insurance or work within a healthcare infrastructure.
SonderMind tackles the shortage of accessible mental health services by providing a digital network that matches the specific needs of patients with mental health specialists. What's more, the patient’s insurance coverage network is considered when determining a match, allowing users to find personalized therapeutic services that fit within their budget.
In addition to its therapy recommendation service, Sondermind also provides tools for therapy booking, organization, and billing. Ultimately, the startup has taken an interesting stance within the therapy landscape by focusing on providing personalized and easy-to-use booking services that are flexible within different budgets and insurance plans.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jul 2021
$150m
SERIES C
Apr 2020
$27m
SERIES B
Total funding: $183.2m
Company benefits
- We work to support our employees wherever they are in life
- We offer health, vision, dental, disability, and mental health coverage
- And beyond that, you're required to take at least three weeks of PTO each year!
Company values
- Curious - Seek to understand and pull the thread
- Courageous - Take action, even when uncomfortable
- Lightful - Assume positive intent in others
- Authentic - Say what you mean, mean what you say – act accordingly
- Bucketworthy - Don’t let your bucket leak
Company HQ
Cherry Creek, Denver, CO
Articles
Leadership
Mark Frank
(CEO & Co-Founder)Co-founded SafeImageMD in 2012. Former Chairman on the Board of Directors for AfterOurs Urgent Care prior to co-founding SonderMind.
Shouvick Mukherjee
(CTO & Co-Founder)They have extensive experience in engineering and have held many VP roles in various companies, including Yahoo and Walmart eCommerce.
Salary benchmarks
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