Marketing Manager, Thumbtack
Partnerships
$110.7-159.5k
Salary dependent on location
Local services marketplace app
Open for applications
Local services marketplace app
1001+ employees
Open for applications
$110.7-159.5k
Salary dependent on location
1001+ employees
Company mission
Thumbtack's mission is to help homeowners care for their homes, all the way from minor retouching to fundamental remodelling projects.
Role
Who you are
- The ideal candidate is a marketing enthusiast who is a master collaborator and has experience working across multiple functions, as this role will have hybrid responsibilities ranging across partner and product marketing, partner management, and marketing liaison
- 5-7 years of partner marketing experience, including experience in partner management, growth, and product marketing
- Strong ability to build relationships across functions, levels and organizations, seamlessly juggling the priorities of multiple stakeholders
- Demonstrated project & partner management experience, including launching GTM initiatives
- Data-driven with a strong understanding of business drivers and a knack for using analytics to identify new opportunities and optimizations
- Track record of innovative partner marketing campaigns that capitalize on unique opportunities between partners
- Excellent written and verbal communication, including experience pitching new ideas
- Strong sense of both ownership of and urgency for achieving team objectives, and thrives with ambiguity
What the job involves
- We’re a team of strategic marketers focused on attracting, acquiring, and engaging with customers across their homeownership journey, all while building an enduring brand
- We work closely with cross-functional partners (Biz Dev, Product, Engineering, and Data Science) to drive growth on both sides of Thumbtack’s marketplace
- We are nimble, and innovative and our team’s mission is to help customers solve their home care needs by discovering and using Thumbtack’s platform
- As a Marketing Manager, Partnerships, you’ll work to deliver value outside the boundaries of our product and integrate Thumbtack more seamlessly into the daily lives of homeowners and professionals
- To that end, we’re looking for an experienced marketer who not only knows how to successfully launch and scale new partnerships and programs, but can also develop a deep understanding of our customers to help grow our partnership vertical
- This person will work hand-in-hand with our BizDev & Commercial Programs org to secure and scale new partners and pilot new venture programs
- Partners across marketing, business development, product, communications, and enablement to support new ventures and demand API partnership roadmaps
- Supports workstreams and go-to-market activity with an emphasis on partner marketing and enablement
- Project manages marketing requests and briefs, ensuring delivery and implementation of marketing and media assets and templates for various initiatives
- Collaborates with manager to identify new growth opportunities across the partnership landscape and ways to further integrate brand messaging in partner communications
- Ensures proper tracking, reporting, and attribution are in place to measure impact at each stage of the funnel
- Own reporting and communication of progress towards performance targets
Our take
ThumbTack is a local services marketplace app that pairs customers with skilled professionals. Instead of simply searching for a professional, users provide ThumbTack with details of the job they need completing and the professionals then pitch their services to the potential customer using credits. ThumbTack makes its money by charging the professional for these credits.
It positions itself as something a little different in a saturated local services space that is dominated by companies like Angie’s List, TaskRabbit, Yelp, eBay, and Amazon. It also focuses on a broad range of professionals, from traditional home services like electricians and painters to photographers, personal trainers, and birthday party magicians.
The COVID-19 pandemic saw a boost in business for ThumbTack as more people stayed at home and made changes to their properties, increasing the demand for home professionals. In fact, after 2019, the company doubled in value to $3.2 billion with its 2021 raise. Now its updated app has 30 new features, and the company is partnering with the likes of trade-powering platform and Unicorn ServiceTitan, indicating Thumbtack's sustained sway in the market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jun 2021
$275m
LATE VC
Jul 2019
$150m
SERIES F
Total funding: $699.4m
Company benefits
- Parental leave
- Health insurance
- Community matters | Sure, our ways of connecting have changed. But we haven’t missed a beat, from virtual concerts to “TTversary” celebrations to weekly catch-ups
- Always be improving | We bring out the best in our colleagues — and our product — by pushing each beyond what we believe we’re capable of. We give honest feedback, even when it’s hard
- Wellness is a way of life | We promote balance with generous PTO and company-wide holidays — and find our centers every Wellness Wednesday with yoga featuring a Thumbtack pro
- A worthy mission | In a world where tech is often seen as eroding good jobs, we’re helping small business owners thrive. Our product makes entrepreneurship accessible to everyone
- Driven by our values | Our values are the compass by which we make all our decisions. Each one matters: Lead with why, Make it count, Own it, Choose teamwork, and Say what you mean
- Plus, amazing benefits | All the benefits you’d expect, plus a few more: generous parental and fertility benefits, $1800 for Thumbtack services per year and a $1200 remote work stipend
- Virtual-first working model coupled with quarterly in-person events and Camp Thumbtack
- 20+ company-wide holidays including two week-long shutdowns
- Libraries (collaborative workspaces) in San Francisco, Salt Lake City, Toronto, and Manila
- Cell phone and WiFi reimbursements
- Subscriptions and Employee Assistance Program for mental health and well-being
Company HQ
SoMa, San Francisco, CA
Leadership
Marco Zappacosta
(CEO)Having studied at Columbia University, Marco co-founded Thumbtack in August 2008. He has served as CEO since January 2009.
Jonathan Swanson
(Chairman)Jonathan started his career creating financial market reports for the White House before co-founding Thumbtack in 2008. Currently Founder at Powerset and Athena.
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